June 6, 2017 11:08

7 Tips To Improve Your Social Visibility

As a marketer, you know that social visibility is essential for the success of your social media profiles. When you earn high levels of social media engagement, it’s easier to earn a positive ROI from your social media interactions and ensure your brand gets the attention it deserves. Why Social Visibility Matters It doesn’t matter... Read More »

May 30, 2017 13:21

8 Tips for Improving Your Communication Skills

Communication: it’s key for an effective professional or personal life. Unfortunately, many people don’t know how to communicate effectively, and both their personal and professional lives and up suffering as a result. No matter which industry you work in or which relationships you maintain, paying attention to the art of communication is smart, and essential for... Read More »

May 25, 2017 14:03

How To Do Keyword Research Effectively: 5 Expert Tips

Are you looking for SEO and keyword research tips to make the most out of your SEO? Are you tired of struggling with unproductive keyword research tactics? Do you want to learn SEO methods that work, once and for all? If so, you’re not alone. Today, keyword research is one of the most important aspects of... Read More »

May 23, 2017 15:29

How To Promote Your Vacation Rental Business On Social Media

With so many vacation rentals available, it is important to get noticed among all of the competition. Successful social media marketing to promote your vacation rental business is vital. Almost 70 percent of Americans use some form of social media, making it a popular and inexpensive way to get the word out about rental properties.... Read More »

May 18, 2017 16:22

5 Effective Ways To Increase Sales Through Social Selling

No matter what your business, getting to know your customers and prospective customers by establishing relationships is a necessity. With so much competition out there, you must set yourself apart. As it turns out, Social media provides the perfect platform. Social media is a primary place internet users spend their time. In fact, 30% of all... Read More »

May 17, 2017 15:31

How Much Should You Spend On Internet Marketing?

No matter the industry, successful businesses tend to have one thing in common: they implement strategic marketing plans to increase awareness, drive sales, and help their business grow. If you are a business owner or are thinking about becoming one, you probably already know how important it is for your business be visible online. You... Read More »

May 11, 2017 13:30

Bolster Your Content Marketing Strategy With Infographics

If you’re not using infographics in your content marketing, you’re missing out. Some of the most viral, in-demand forms of content on the web right now, infographics stand out time and time again as a must-have. Designed to combine all the best things about visual and written content, infographics pack a heavy punch with readers.... Read More »

May 9, 2017 17:28

How to Build Trust Through Content Development

Content serves many important purposes. Not only does it help you spread your brand’s message, but it also builds your company voice, establishes you as an authority in your industry, and gives your SEO a massive boost. One of the most important things content does, though, is build trust. By providing value to your readers,... Read More »

May 4, 2017 13:39

3 Resources Every Link Builder Must Read Before Starting Out

A friend of mine recently started working as a digital marketer on a social media application that would make dining out a more pleasant experience. Like any other marketer, my friend’s aim was to get the site in Google’s good books as quickly as possible. So a month after starting out, he was telling me... Read More »

April 27, 2017 15:22

15 Daily Habits Worth Adopting If You Want to Be Successful

The most successful people in the world know one important thing: adopting a series of simple, daily habits can transform your life. In addition to making you happier and healthier, these straightforward routines can also boost your productivity and help your business grow faster, too. 15 Daily Habits to Start Practicing Right Now No matter... Read More »

April 25, 2017 11:36

Ranking Your PPC Ad Strategy

During a recent Google AdWords Academy on Air webinar there was a focus on creating an ad strategy for your different PPC ad groups within your campaign. It is important to understand that each ad group within your campaign is different. Therefore, the approach you are taking for any campaign can be different, depending on... Read More »

April 20, 2017 16:01

How To Lose Customers In 8 Simple Steps

The most important thing any business owner can do is learn who they want their customers to be, how to attract them and, most importantly, how to keep them around. Just because they bought into your brand once, doesn’t mean they will remain loyal long term. Brand loyalty is something any entrepreneur should prioritize if they... Read More »

April 19, 2017 15:12

The 4 Keys to a Surefire Small Business Marketing Plan (+ 5 Ways to Im...

If you run your own company, having a small business marketing strategy is essential. Not only does this help guide your business toward success, but it also provides a foundation from which everything else can spring. If you’re like so many founders, though, figuring out how to structure your marketing strategy can be difficult. You... Read More »

April 17, 2017 15:06

The top 10 books every entrepreneur must read

Stephen King once called books “a uniquely portable magic,” and there’s no question he’s right. Books can transport you, uplift you, and inspire you. Reading opens your mind to new ideas and fosters creativity. In order to be a successful entrepreneur, making time to read is an absolute must. Throughout history, great innovators, founders, and... Read More »

April 11, 2017 13:33

Why you should rewrite your content during a website redesign

So, you’re going through a website redesign. Awesome! It’s always a good choice to keep your website updated, so that you’re not giving the impression that your company or organization is behind the times. It’s so easy for web surfers to quickly click that “back” button if they don’t like what they see. Have you... Read More »

April 6, 2017 17:46

6 Tips for Using Social Media to Build Customer Relationships

Your relationships with your customers are important tools for building your business and making growth happen. The more involved your customers are with your brand, the more likely it is that they will remain loyal and bring other customers into the fold. Social media offers an excellent sphere to reach out and connect with your... Read More »

April 4, 2017 15:07

Why Link Builders Should Spend More Time on Social media

Everyone talks about social media as a secret path to immediate success in business. We keep hearing about brands leveraging social media to earn higher conversions and booming profits. However, for those who haven’t seen any growth through these social mediums, this concept is still a bit vague. Clients ask “What good is social media... Read More »

March 30, 2017 16:24

Fostering Brand Loyalty: 4 Key Ways To Establish Long-Term Customers

loyalty [loi-uh l-tee] The state or quality of being loyal; faithfulness to commitments or obligations. Brand loyalty is the key to long-term growth and success for any business – it’s everything. But it can also be one of the most difficult assets for some to attain. Have you ever loved a product so much it’s... Read More »

March 28, 2017 13:55

Why Google Isn’t Enough: Advertise On Bing And Facebook, Too

When it comes to online search, Google is an omnipotent force. All-powerful, all-knowing, and foundational for any brand that wants to make it online, Google is an essential platform. Its crucial to businesses of all kinds for online search rankings and advertisements. That said, though, it is possible to get too focused on Google. In fact, most marketers... Read More »

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