November 19, 2021 10:00

6 Holiday Marketing Campaigns To Avoid

The holiday season is the most wonderful time of the year for eCommerce businesses like yours – but it can also be the busiest and the craziest. It’s when you need magical holiday marketing ideas to captivate customers doing Christmas shopping online, ramp up your sales and cap off the year on a merry note.... Read More »

November 18, 2021 10:00

Best Gen Z Marketing Strategies for 2022

All brands eventually come face-to-face with one of today’s prevailing marketing fundamentals: know your audience. Profiling various segments of your target market is instrumental to the success of your branding, marketing and conversion efforts. When your marketing messaging is optimized for these specific audiences, your digital marketing campaigns are better positioned to generate higher returns.... Read More »

November 16, 2021 10:00

The Best Places to Work Remotely From in Cleveland

Remote working is still on the rise, and some people who have the freedom to work from anywhere are choosing Cleveland as their base. A LinkedIn survey found that 87 people arrived in the city for every 100 people who left around 2020 – a good ratio by the city advocates’ standards. Amid this inward... Read More »

November 12, 2021 10:00

What Is a Lead Magnet and How It Increases Conversions

A lead magnet is a free digital asset or service that you can offer to your prospects in exchange for their contact details. It’s used specifically for lead generation; it can help you generate more leads and attract high-quality prospects. When used strategically, lead magnets maximize your potential in engaging the right people. Even when... Read More »

November 11, 2021 10:00

5 eCommerce Marketing Strategies Proven to Increase Your Sales

Marketing for eCommerce requires specific strategies outside of your usual digital marketing efforts. To achieve true, long-term success, your eCommerce marketing plan must be laser-focused on customers’ shopping experience and the strategies for elevating it. The key performance indicators (KPIs) that your business will zero in on include organic revenue, targeted web traffic, click-through rates... Read More »

November 9, 2021 10:00

The Best Places to Work Remotely From in Chicago

As a professional living in the Windy City, working from home can be a better, more productive way of getting things done. But, some employees believe in keeping stricter boundaries between their home and work lives. For many, this means finding a working environment outside their living quarters but still near enough to feel like... Read More »

November 5, 2021 10:00

Enterprise SEO Tips: How To Increase Your Franchise Leads

Generating more leads for your franchise or multi-location business has become one of the most anticipated benefits of search engine optimization (SEO). These are no random franchise leads either, but qualified, ripe-for-conversion ones. But such results do not happen by accident. Whether you’re a franchisor or franchisee, you need to incorporate franchise SEO practices properly... Read More »

November 4, 2021 10:00

Shopify Statistics You Should Know in 2021

In this digital-driven economy, borders begin to blur as business transactions become increasingly virtual. eCommerce websites and applications connect people from opposite sides of the world and facilitate purchases without the hassle, while eCommerce tools enable the systematic conversion of a “window shopper” to a loyal, high-value-purchasing customer. Nowadays, a buyer’s journey happens through multi-screen... Read More »

November 2, 2021 10:00

The Best Places to Work Remotely From in Baltimore

Remote working isn’t just a craze these days – it’s a lifestyle. But just because you’re working from home doesn’t mean you need to be working from home. Sometimes, you might need a change in scenery to give your productivity a boost. From libraries to coffee shops to good ol’ coworking spaces, Charm City has... Read More »

October 29, 2021 10:00

10 eCommerce Marketing Tips To Boost Holiday Sales

The holiday season is fast approaching, and there’s never been a better time for eCommerce! So seize this prime opportunity to skyrocket your sales with a robust eCommerce marketing strategy and tried-and-tested eCommerce marketing tips tailored to the holidays. If there is any good to come out of the health crisis in 2020, it’s that... Read More »

October 28, 2021 10:00

PR Statistics You Should Know in 2021

Within a consumer-driven market landscape, communication is essential to deliver positive messaging – and this goes a long way towards creating relationships and driving growth. That much was made apparent in the early stages of the pandemic in 2020. But with a clear public relations strategy and a strong communications plan, brands can establish themselves... Read More »

October 26, 2021 10:00

The Best Places to Work Remotely From in Austin

Thanks to the wealth of cool coffee shops and comfortable coworking spaces available around every corner, Austin, Texas, is considered the ultimate freelancers’ town. The city is also a great place for new businesses and startups – everything from art galleries and restaurants to tech companies and Austin digital marketing agencies set up shop here... Read More »

October 22, 2021 10:00

UX Statistics You Should Know in 2021

With the recent Google Page Experience update, it has become even more important to elevate your website’s user experience (UX). In doing so, you ensure that your website aligns with Google’s guidelines and remains capable of ranking on search engine results pages (SERPs). But more than ranking ability, paying attention to your website’s UX remains... Read More »

October 21, 2021 10:00

The Best Places to Work Remotely From in Atlanta

Remote workers may be ready to re-enter the world but not the confines of their old, traditional offices. In Atlanta, a slew of coffee shops, coworking spaces and tech hubs await this ever-growing demographic. Flexible offices come in well-established or newly built in this eclectic city. In any case, there’s something to suit mobile workers’... Read More »

October 19, 2021 10:00

Should You Consider Creating a Podcast for Your Brand?

Podcasting has become a big marketing craze these days, with both listeners and podcasters growing in number every minute. A Nielsen Scarborough article shared that the podcast listener base in the U.S. alone has been growing at a 20 percent rate since 2014. If such growth is sustained, the audience for podcasting could double as... Read More »

October 15, 2021 10:00

How To Decipher Your Google Ads Optimization Score

Google Ads optimization tools are designed to make businesses and marketers maximize their Google Ads (previously known as AdWords) results. The Google Ads optimization score lets you see your overall AdWords Google account health at a glance and gauge how successful your Google Ads management is, based on Google’s standards. Together with your score are... Read More »

October 14, 2021 10:00

The Best Places to Work Remotely From in Arlington

Professionals in Arlington are no strangers to remote working or telecommuting. Even before the pandemic, everyone from CEOs and executives to creatives and digital marketing experts in Arlington have been enjoying the various benefits of being a “digital nomad,” taking their jobs wherever they want to go. But the recent health crisis normalized remote work... Read More »

October 12, 2021 10:00

What Are Amazon Negative Keywords and How To Use Them

What are negative keywords on Amazon? Put simply, they are keywords that prevent content from showing up in Amazon search results. Negative keywords can be added to your campaigns through Amazon’s Seller Central – the web interface used by merchants to market their products.... Read More »

October 8, 2021 10:00

How to Harness the Power of Emotion in Generating More Leads

The average consumer is bombarded daily with countless messages seeking to persuade them to make a purchase. These messages often aim to appeal to logic, which operates under the assumption that choice results from rational thought when, in reality, emotions matter a great deal. With most of your competitors following the same strategy, how do... Read More »

October 7, 2021 10:00

How To Promote Your Content: 7 Ways To Get the Most Out of Your Blogs

It has been a quarter-century since the concept of “content is king” was popularized, and yet it still reigns supreme today. After all, content is everywhere: It’s in the games we play, the articles, podcasts and videos we consume and the social media platforms we check now and then. For businesses like yours, different forms... Read More »

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