December 28, 2023 10:00
How To Increase Brand Awareness for More High-Quality Traffic
Remember the days when you asked your friends for advice, and they said, “Google it”? Or when someone wanted to pay you back but didn’t have cash, they said, “Venmo me”? These are examples of how strong brand awareness can influence our everyday lives. Google and Venmo have become such integral parts of our culture... Read More »
December 26, 2023 10:00
What Are Facebook Lead Ads and How To Use Them the Right Way
Are you looking for a reliable way to generate leads and convert prospects into paying customers? Facebook lead ads (now Meta lead ads) may be just what you need. This powerful lead generation tool is a form of paid social media advertising, enabling businesses to identify high-intent customers and collect relevant... Read More »
December 22, 2023 10:00
Google Discovery Ads: What They Are and How To Use Them
As the world’s largest and most-used search engine, Google has much to offer businesses. And, as its service portfolio grew over the years, that potential inevitably expanded as well. Since 2019, Google Discovery campaigns have helped companies “reach up to 3 billion customers across Google’s feeds” with personalized, visual-rich campaigns. So, what can you do... Read More »
December 21, 2023 10:00
Online Marketing Tips in a Web 3.0 Landscape
The internet has come a long way from the static pages of its early days. During this era, websites presented information through fixed elements, and browsing was limited to passive scrolling. Over the years, technological advancements have led to the development of Web 2.0, which transformed the internet into a dynamic platform. Web 2.0 is... Read More »
December 19, 2023 10:00
How To Market Your Franchise Business Using Brand Storytelling
Telling your brand story is more important than ever in marketing a franchise business. Consumers are increasingly looking for brands with purpose and meaning, and using storytelling to communicate that purpose can be an effective way to reach them. Storytelling helps customers connect emotionally with the brand, positions the company as one they can trust... Read More »
December 15, 2023 10:00
20 Key Advertising Trends To Watch in 2024
As 2024 dawns, the digital marketing landscape has been revolutionized by 2023’s emerging trends. Personalization, artificial intelligence and immersive technologies like augmented reality or virtual reality (AR/VR) have taken center stage, vastly enhancing user engagement and broadening the horizons of marketers. These advancements promise a transformative impact on strategies and industry standards for years ahead.... Read More »
December 14, 2023 10:00
What Is Weather Targeting and How It Can Boost Your Marketing Results
The weather plays a crucial role in shaping consumer spending habits. Yet, we often underestimate its profound impact on the sales of goods and services. Weather targeting capitalizes on this fact to drive sales and improve consumer experiences. Understanding the effects of weather on buyer behavior allows businesses to tailor marketing strategies to capture maximum... Read More »
December 13, 2023 10:00
Should My Business Buy Fake Reviews?
Customer reviews, especially positive ones, are invaluable to lead acquisition for the very reason that they’re user-generated and trusted by most consumers. Unfortunately, some companies decide to take a shortcut, buying fake reviews to generate leads and improve their online reputation, even if there are honest and effective ways to request reviews from clients. So,... Read More »
December 12, 2023 10:00
What Is Digital PR and How Can It Impact My Business?
Digital public relations (PR) serve as a steering wheel for businesses, maneuvering the public perception of their brands in the digital space. It is the art of sparking intrigue around your product or service through a captivating narrative that resonates with your audience. But more than creating a buzz around your brand, digital PR also... Read More »
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