March 28, 2023 10:00

Google Just Invested $300M in an OpenAI Rival To Take On ChatGPT: What...

ChatGPT, an artificial intelligence (AI) chatbot, was released by OpenAI in November 2022. Just three months later, Google was reported to have invested about $300 million into Anthropic, a startup founded by former OpenAI employees, in late 2022. This has given the search engine giant a 10% stake in the company. Does this mean that... Read More »

March 24, 2023 10:00

Common Digital Marketing Challenges To Overcome in 2023

Digital marketing challenges come in different shapes and sizes; some are experienced industry-wide, while others are seemingly unique to a particular business. In this blog, we look at the top problems in marketing brands are up against in 2023. We also added some tips if you’re looking for digital marketing solutions to weather the storm... Read More »

March 23, 2023 10:00

The Buyer’s Journey: Which Types of Content to Create for Every ...

Consumers may occasionally make an impulse buy. Who hasn’t absent-mindedly grabbed a candy bar near the supermarket’s cash register? For most purchases, however, consumers go through the buyer’s journey before reaching for their wallets. The buyer’s journey is a process every buyer goes through on their path to purchase. It consists of three... Read More »

March 21, 2023 10:00

Can AI Writers Like ChatGPT and Jasper Really Replace Humans in Creati...

On December 1, 2022, Sam Altman, co-founder and chief executive officer of OpenAI Inc., announced on Twitter that ChatGPT had gone live. Five days later, the platform has garnered a jaw-dropping 1 million subscribers. ChatGPT is a powerful artificial intelligence (AI) chatbot developed by OpenAI. It is trained to produce human-like text in response to... Read More »

March 17, 2023 10:00

What Is Content Amplification and Why It’s So Important for Your Bus...

It’s no longer a matter of who makes the best content but who markets it better. So, in the limitless playing field called the internet, where brands churn out countless top-level content, how do you spark interest in your brand? Many marketers are turning to content amplification marketing for brand exposure; some successfully lead to... Read More »

March 16, 2023 10:00

Everything You Need To Know About Google’s Two New Core Web Vitals: ...

Today’s online consumers demand fast, easy and fulfilling web experiences. Statistics show that 42% of users would leave a website because of poor functionality (Top Design Firms). Poor website user experience (UX) will cost you traffic and sales and affect your search engine optimization (SEO). Users care about a site’s loading speed and responsiveness, which... Read More »

March 14, 2023 10:00

Everything You Need To Know About the Amazon Search Algorithm

According to the latest data, Amazon has over 1.9 million selling partners and 300 million active customer accounts globally, making competition tighter than ever. If you want your products to rank above the rest and be visible to high-intent customers, you must learn to navigate Amazon search ranking factors. In this article, we’ll discuss everything... Read More »

March 10, 2023 10:00

Top Email Marketing Trends in 2023 You Should Know

Four billion email users receive 306 billion emails daily (Statista) — that’s about 77 emails per user. So with such staggering numbers, how do email marketing experts avoid being left unread or tagged as spam? Let’s uncover their secrets, a.k.a. email marketing best practices, and their basis. Here’s a look at the top email marketing... Read More »

March 9, 2023 10:00

What Are Interactive Emails and Why You Need Them

Every conversion begins with a click, and that’s what an interactive email is all about – clicks. Interactive emails contain functional components that invite users to engage with the content, either by clicking, swiping or simply watching. Such actions can lead users to rate your services, add products to their cart, or take a quiz,... Read More »

March 7, 2023 10:00

What Are Zero Click Searches and How To Adapt Your Digital Marketing S...

Google consistently adapts its search engine to give users exactly what they’re looking for. In the past, this meant improving its algorithm to avoid spammy websites that use black-hat tactics to rank for certain keywords. As a result, digital marketers shifted to white-hat tactics that focused more on content quality and ethical search engine optimization... Read More »

March 3, 2023 10:00

Instagram Executive Says Platform Will Become More Video-Centric Over ...

With more than 2 billion monthly active users, Instagram is undoubtedly one of the biggest social media platforms worldwide. As with other social media channels, Instagram is constantly evolving. In an Instagram post, the company’s chief executive, Adam Mosseri, says “more and more” of the photo-sharing app “is going to become video over time.” Although... Read More »

March 2, 2023 10:00

10 Ways To Promote Your Local Business on Instagram in 2023

In the land of curated feeds filled with perfect snapshots, more local businesses are seeking to set up shop on Instagram. And for good reason, as Facebook data reveals, 92% of users take immediate action — buy, like, share or follow — after seeing something on Instagram. With the platform only becoming increasingly saturated, we... Read More »

February 28, 2023 10:00

What Is Mastodon and Why It Has Suddenly Become a Popular Twitter Alte...

Many jumped shipped to Mastodon as a Twitter alternative, but it proved hard for some. And while the Mastodon social media software has been around since early 2016, it only skyrocketed in late 2022. The expansion of Mastodon seems to be linked to controversies surrounding the new Twitter CEO, Elon Musk. Here, we answer what... Read More »

February 24, 2023 10:00

The 10 Best Social Media Management Tools for Businesses

From Facebook to TikTok, there’s no stopping the influence of social media, with Statista reporting 4.7 billion active social media users worldwide as of July last year. To put things into perspective, our global population is around 8 billion, so social media users dominate our entire population. Hence for businesses, social media is a coveted... Read More »

February 23, 2023 10:00

What Is a Content Hub and How Do You Create One?

When done right, a content hub can be your chief source of organic website traffic and conversions, but it can be complex to begin with. And for that reason, many brands do not concern themselves with curating a content hub. If you’re on the fence, this blog will look at what a content hub is,... Read More »

February 21, 2023 10:00

Why Omnichannel Marketing Is the Secret to a Customer-Centric Strategy...

The proliferation of platforms, channels and devices, both offline and online, resulted in a complex, nonlinear customer journey. Businesses across the board seek to adopt a customer-centric approach to meet the dispersed demands of consumers, yet many are uncertain how. To this, 89 percent of successful brands state that providing assistive experience and predicting consumer... Read More »

February 17, 2023 10:00

Content Localization Guide: Why It’s Important and How To Do It

Some companies tap into a foreign market by adding a translation tool to their website. But the translated pages usually contain errors, contextual mistakes and formatting issues. So rather than attracting visitors to generate leads, they ruin their brand image. This problem, fortunately, is easily solved by using proper localized content marketing solutions. What Is... Read More »

February 16, 2023 10:00

What Is Performance Marketing and the Best Ways To Use It To Grow Your...

The containment measures implemented to stop the coronavirus pandemic plunged the global economy into a deep contraction. So even if digital transformation accelerated, most businesses still need to reduce marketing expenditures. Among various models, performance marketing strategies are more efficient and economical. According to the US Census Bureau’s 2020 Annual Retail Trade Survey (ARTS), online... Read More »

February 14, 2023 10:00

What Is Social Commerce and Why Your Business Should Care

It was eminent for the influence of social media and the demand for eCommerce to intertwine and shape social commerce. While China is far ahead of the rest of the world in adopting social media for eCommerce, the U.S. market is directly following through. In the U.S. alone, Statista estimated social commerce sales at nearly... Read More »

February 2, 2023 10:00

Why People Are More Likely To Leave a Negative Review Than a Positive ...

More users are seeing the value of online reviews before making a purchase from a business. Today, almost nine out of 10 consumers read reviews before making a purchase, which is why positive reviews from customers are crucial for businesses that want to sway their potential clients’ decisions in their favor. However, generating reviews –... Read More »

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