November 27, 2018 09:00

3 Things You Need for the Perfect Testimonial Video

Testimonial videos have to be one of the most powerful and underutilized marketing tools right now. Let’s face it, when it comes to characterizing your product’s strong points you’ll always have a hard time not seeming at least a bit biased in the eyes of your potential customers. After all, you do have a vested... Read More »

November 26, 2018 14:31

2018 Holiday Gift Guide: Top Client Gift Ideas For Showing your Apprec...

The holiday gift season is fast approaching! What client gifts are you giving? One of the best ways to show your appreciation toward your clients and customers is by taking advantage of the holiday season and sending gifts as a thank you. Whether celebrating Christmas, Hanukkah or the New Year, ’tis the season to spread some joy!... Read More »

November 13, 2018 10:30

How to automate your email marketing with mass personalization at scal...

“You’ve got mail.” Do you remember hearing that? Not the romantic comedy starring Tom Hanks and Meg Ryan, but the soothing voice you heard when you logged into AOL and had mail back in 1999. It’s a legendary piece of Internet history that laid the foundation for what is now one of the most ubiquitous... Read More »

November 6, 2018 09:00

Social media for law firms: which channels should you be on?

In today’s society, at least 50% of Americans are getting their news from social media. This means that time spent promoting and engaging your brand on social media has never been more important. Of the 302 lawyers who participated in a survey conducted by Attorney at Work, 96% say they utilize social media. While 84% are... Read More »

November 5, 2018 09:00

How to Get Noticed on Instagram, And Why It’s Important

Instagram is one of the biggest social networks. But why, as a business, do you need to join and start posting to “the grid”? For starters, it’s one of the most personal social media networks. Those little square images can convey quite a bit about your brand, making you seem real and trustworthy. Plus, Instagram... Read More »

November 1, 2018 14:00

Encouraging Donors on Social Media: A How-To Guide

Everyone knows the first rule of using social media as a promotional tool: produce good content. And the second rule follows close after that one: promote good content. These rules bring followers to your page and make your online presence a valuable resource. Marketing through social media is key to attracting support to your organization.... Read More »

October 18, 2018 09:03

How to Create Brand Guidelines for Your Small Business

When you’re diving into the complex task of trying to build a sustainable business, branding may sound like something that should be one of the least of your concerns. Not many people realize how much a strong brand identity helps build trust, and ultimately, your business in the long run. Below is a brief discussion... Read More »

October 16, 2018 13:00

8 Elements Every HVAC Website Needs

In a world as tech-savvy as this one we live in, it has become necessary for those in the HVAC industry to put up a website for their business. Consumers are now depending more and more on the Internet to find the products and services that they need. Surely, there is no better way for... Read More »

October 12, 2018 10:10

Meet the Thrivers: Christian Arriola

Name: Christian Arriola Role at Thrive: SEO Specialist Location: Dallas, TX Pets: At home, we have a very smart Schnauzer named Isabella (you can call her Bella). She is extremely energetic and loves attention. She loves attention so much, that one time she jumped and bite me on the nose just so that I would... Read More »

October 9, 2018 09:30

6 Crucial Techniques for Improving Nonprofit Email Marketing

People receive so many emails every day that it can be hard to make yours stand out. But email marketing is essential to any nonprofit’s success, so giving up on it is not an option. How can you improve your email open, click-through rates, and conversion rates? It turns out, with some well-placed tweaks to... Read More »

October 5, 2018 12:00

11 Key Elements of WordPress Website Design

It’s every business’s goal to have a website that makes a strong impression with visitors, prospects, and current customers alike. Often, the first time many consumers encounter a business is online–and through its website, no less–so it’s important to make the most of this opportunity. Now, if you’re reading this, you’ve likely built or are... Read More »

October 3, 2018 12:00

Your Guide to Data-Driven eCommerce Marketing

Data is incredibly important to eCommerce marketing. It requires time and resources, but the returns it brings in are well worth it. You’re basically flying blind without gathering the proper data. Who is your customer? What are they interested in? How do they prefer to make purchases? The answers to these kinds of questions make... Read More »

October 1, 2018 10:00

The 13 best social media management tools

If you want to manage your social profiles like an efficient social media marketing agency, there are a lot of options to sort through. From content scheduling to increasing your content’s reach and influence, every social media management tool brings something different to the table. Social media marketing companies know how to use these tools... Read More »

September 28, 2018 17:53

Googles Ads Exact Match Update

Why Is The Exact Match Update a Big Deal? Exact match has been a good friend to Google Ads users for quite some time. The recent announcement in June in regards to the update we received from Google is that exact match keywords, although may be the same at the core, will now show when... Read More »

September 25, 2018 15:00

5 Proven Methods To Increase E-Commerce User Engagement

When it comes to marketing, one of the pillars on which it stands is a strong engagement with people who visit your website. “User engagement” as a term has existed for a long time, but in the digital era that we are living in, it has become the main focus. The fact is that eCommerce user... Read More »

September 20, 2018 10:00

What is marketing automation and why is it important?

The concept is not new, but it is starting to gain momentum as more businesses turn towards new technologies to solve redundancy problems with which human employees just can’t cope. But, in order to be efficient and produce the expected results, marketers need to understand automation’s smallest details. What is Marketing Automation? According to Drip’s... Read More »

September 13, 2018 10:30

7 Reasons Why You Should Consider Podcasting

Although podcasting is the newest kid in the block among marketing channels, its notable growth in the past 5 years has drawn the attention of a big percentage of business owners. Whether it is for personal development, entertainment, or simply to get the most out of your day, podcasting has become the favorite channel of... Read More »

September 4, 2018 09:01

How Strategic Use of Color in Web Design Can Increase Conversions

Websites are created for any number of reasons. Some people may put up a website for their business, while some do it just for fun. A majority of webmasters, however, have websites because they have set goals they need to achieve. These sites could be for furthering a certain agenda—political or otherwise—or for selling certain... Read More »

August 31, 2018 09:11

Meet the Thrivers: Katie Jarzabek

Name: Katie Jarzabek Role at Thrive: PPC Specialist Location: Austin, TX Pets: We have two dogs, Charlie and Pearl. Charlie is 4 years old and Pearl is 9 years old. We also have four cats, Eliza, Harvey, Cooper, and Miss Peepers. When did you start at Thrive? I have been with Thrive for about 5... Read More »

August 30, 2018 11:05

Facebook Updates Business Pages in Hopes of Keeping Businesses Using T...

If you have a business, you probably have one of Facebook’s business Pages set up. You also probably have a love-hate relationship with it. You’re not the only one. Even though Pages connect businesses with interested users and loyal customers, Pages don’t really help them gain new followers, and they don’t deliver scalable business results.... Read More »

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