July 27, 2021 10:00

What Is Google’s FLoC and How It Impacts Digital Marketing and Adver...

The era of third-party cookies is ending. Browser cookies – the technology that has helped advertisers offer targeted, relevant online ads to users – are going away, with Google sealing the deal once it completely phases them out in Chrome by 2023. In response to the series of data-privacy issues in digital advertising that have... Read More »

July 22, 2021 10:00

The Best Online Marketing Channels To Promote Your Brand in 2021

Strengthening your business’s online presence is necessary to attract, convert and retain customers. But there isn’t a single formula that guarantees digital marketing success. Instead, you need to utilize a curated range of the best marketing channels for your specific business goals. Digital marketing channels offer various tools to help you reach your target audience... Read More »

July 20, 2021 10:00

Robots.txt for SEO: Your Complete Guide

What is robots.txt and why is it important for search engine optimization (SEO)? Robots.txt is a set of optional directives that tell web crawlers which parts of your website they can access. Most search engines, including Google, Bing, Yahoo and Yandex, support and use robot txt to identify which web pages to crawl, index and... Read More »

July 15, 2021 10:00

What Is Lead Generation Marketing and Why Every Business Needs It

With competition rapidly growing, you need to be proactive in convincing your potential customers or leads to stay interested in your products and services. Turning your target audience’s passive awareness into a sale is a process called lead generation. Lead generation marketing involves creating a pool of leads and making them interested enough in your... Read More »

July 13, 2021 10:00

Survey: Over 63% of Americans Have Followed a Brand Featured in an Inf...

No longer dabblers in niches and industries, these internet stars are the future of marketing. They have become masters of the trade – whatever that may be. Business. Politics. Entertainment. Name it, and there’s a YouTube sensation, TikTok dancer, LinkedIn thought leader or Instagram celebrity who has conquered that space. Whether world domination is part... Read More »

July 8, 2021 10:00

How To Generate High-Quality Leads With LinkedIn Product Pages

LinkedIn, the popular professional networking site, has taken its suite of marketing solutions to the next level. In December 2020, it rolled out LinkedIn Product Pages as a new way for firms to drive high-intent leads using marketplace-like features such as product highlights, calls-to-action (CTAs) and social proof. Among the most-used online and social media... Read More »

July 6, 2021 10:00

Thrive Named One of Clutch’s Top 100 Companies for Sustained Growth ...

Thrive Internet Marketing Agency has an established reputation as a success partner for brands and businesses of all sizes and niches. As a full-service digital agency, we provide a host of pivotal services to online business owners striving for growth. For 16 years, we have focused on building relationships and driving positive results by creating... Read More »

July 1, 2021 10:00

What Are Google Web Stories and How To Optimize for Them

Stories are the latest video marketing trend. Described as snackable tap-through mobile video content, stories were first introduced on the social media platform Snapchat in 2017. Since then, the stories feature has appeared across multiple platforms, with many brands hopping on the bandwagon. But this format isn’t just for social media – Google introduced its... Read More »

June 29, 2021 10:00

SEO Statistics You Should Know in 2021

Organic search has the potential to capture more than 40 percent of your gross revenue. This was a statistic released by BrightEdge in 2014 – and yet it is still one of the frequently-cited stats that perfectly demonstrates the transformative power of search engine optimization (SEO). Every business, regardless of size, needs SEO for its... Read More »

June 24, 2021 10:00

Why Outsource Marketing Is the Right Choice to Grow Your Business

Are you struggling with the decision of whether or not to outsource sales and marketing? As a business owner, it’s natural to be concerned about issues of cost and profitability. But when you put things into perspective, you will find the pros of outsourced sales and marketing outweigh the cons. The benefits should help quell... Read More »

June 22, 2021 10:00

Video Marketing Statistics You Should Know in 2021

The human brain is hardwired to respond to movement. Human psychology dictates that attaching a non-textual element to a web page full of text provides a break in the user’s field of view, making it easier to spot. If you attach a video, you not only capture their attention but also keep your viewer engaged... Read More »

June 17, 2021 10:00

PPC Stats You Should Know in 2021

Consumer dynamics have shifted after more than a year of lockdowns. Some sectors have felt the brunt of the economic crisis while others fared better than they did pre-pandemic. But one thing is certain: pay-per-click (PPC) marketing is here to stay, and PPC statistics 2021 prove it. According to a report published by eMarketer, search... Read More »

June 15, 2021 10:10

Google’s Page Experience Update Is Here: Ensure You’re Ready With ...

On 15 June, 2021, Google’s Page Experience update started rolling out with a completion date set for sometime in August. If you want to find out exactly how to optimize your website for this key Google algorithm update, you’re in the right place! The Google Page Experience update sets the bar high for what makes... Read More »

June 10, 2021 10:00

LinkedIn Lead Generation: Best Practices and Why It’s Important for ...

Understanding how to generate leads from LinkedIn is vital for your business because it enables you to find quality leads to fuel your sales pipeline. Any company involved in business-to-business (B2B) and business-to-consumer (B2C) sales must engage prospects and customers on the world’s largest professional network, LinkedIn. Generating leads on LinkedIn is an uncomplicated, reliable... Read More »

June 3, 2021 10:00

How to Use Amazon Keywords

Most shoppers are heading straight to Amazon to search for products – bypassing Google or Bing. For 63 percent of consumers in the United States, the eCommerce giant is the default search engine for goods. And boy, does it have a massive catalog of goods! This makes discoverability on the platform a daunting prospect for... Read More »

June 1, 2021 10:00

What Is Enhanced Cost Per Click and Why It’s Important

Automation is vital for successful advertising today. Enhanced cost per click or enhanced CPC (ECPC) is a paid advertising solution that uses machine learning to dynamically bid for ad placements where your ideal customer will most likely click your ad. Google Ads, the top pay per click (PPC) advertising platform (formerly known as AdWords), offers... Read More »

May 27, 2021 10:00

The Rise of Privacy-First Search Engines: Should Google Be Worried?

Besides being great at surfacing the most relevant search results, Google also excels in boxing out rival search engines. With a 60 to 90 percent market share since 2009, it has maintained over two decades of dominance. But continually being slapped by privacy and antitrust cases may soon slow it down. On the other hand,... Read More »

May 25, 2021 10:00

How Your Business Can Get a $5,000 ADA Tax Credit and Tax Deduction fo...

Is your website accessible to people with disabilities? Every website owner aims to attract more visitors and keep them on their platform, but only a few take the necessary steps to understand their audience’s accessibility requirements and ensure their site can be used by everyone. Conformance with the Americans with Disabilities Act (ADA) and Web... Read More »

May 20, 2021 10:00

Why SMS Marketing Is Right for Your Business

If you’re not adding SMS marketing to your multi-channel marketing campaigns, you’re missing out. With over 292 million people in North America using text messaging services, there is a lot to be gained from robust SMS marketing campaign strategies. Several industries have benefited from SMS marketing service. But what is SMS marketing and how is... Read More »

May 18, 2021 10:00

How To Use Videos To Enhance and Elevate Your Social Media Marketing

For years, video marketing experts have predicted that video would become the content format of choice in the digital realm and the future of social media marketing. To say they were right about the power of social video marketing is an understatement. People are consuming record amounts of digital video. A Google-commissioned Nielsen study revealed... Read More »

RSS Feed

Archive