October 27, 2023 10:00

What Is First Party Data and How To Use It for PPC Campaigns

Data has become an invaluable asset for many businesses today. Through data, businesses can gather insights that inform their digital marketing strategies. At the same time, this data can be used to create targeted campaigns to reach audiences with the right messages accurately. With the meteoric rise of digital marketing over the past decade,... Read More »

October 26, 2023 10:00

How To Find the Perfect Balance Between SEO and UX

When done correctly, search engine optimization (SEO) can boost your rankings on the world’s biggest search engine – Google – and drive more users to your website. However, that’s only half the battle when it comes to conversions. Many factors can affect whether they check out a product, send an inquiry or contact your business... Read More »

October 25, 2023 21:55

Which Domain Extensions Perform Best in Google Rankings?

There’s an interesting phenomenon with regards to the internet that the more tech-savvy among us might not notice, and those less educated in the world of the web are prone to doing without realizing. The usual URL format is www.example.com. We all recognize this as a website URL. However, there’s one thing missing from that URL... Read More »

October 24, 2023 10:00

Augmented Reality Marketing: What Is It and Why It Could Boost Your So...

In recent years, augmented reality (AR) has changed social media marketing as we know it. AR marketing seamlessly blends the digital world with the physical realm, elevating the ways businesses connect with customers. But what is augmented reality? This technology focuses on delivering interactive and immersive experiences. Social media marketing experts can now overlay digital... Read More »

October 23, 2023 21:38

Does Changing Your Nameservers Impact Your Rankings or SEO Performance...

Before investing the question of whether changing nameservers affects search engine rankings, it is helpful to know what it means to change nameservers. Public nameservers are what identifies a certain web hosting server to the other computer that are trying to access content on that server. Nameservers would only be changed if the website was being moved... Read More »

October 20, 2023 10:00

Short-Form vs. Long-Form Videos: Which Is Better for Your Business?

Capturing and retaining the buyer’s attention has become increasingly challenging for businesses. Several factors contribute to these difficulties, from information overload to shortened attention spans of the consumer market. In the vast expanse of the digital space, one medium has risen as the ultimate engagement generator: videos. Humans are visual creatures, and videos have the... Read More »

October 19, 2023 10:00

Brand Story: Why It’s Important and How To Create One

Stories are what make individuals unique, and the same rings true for brands. Marketers use brand storytelling to sell a narrative that puts a brand in a good light, inspiring actions from its audience. In this article, we’ll examine: • What Is a Brand Story? • Why Is Brand Storytelling Important? • How To Write... Read More »

October 18, 2023 21:19

Unlocking SEO Magic: Free Alternatives to Screaming Frog That Won&#821...

You probably know this already, since you’re looking for alternatives, but Screaming Frog is a very valuable tool for marketers, especially those looking to audit their website. It’s a search spider, meaning it crawls your website and can harvest a huge amount of data in a relatively short amount of time. A total site crawl... Read More »

October 17, 2023 10:00

Google Says Links No Longer a Top 3 Ranking Factor: Should We Believe ...

Remember the days when marketers scrambled to gather as many backlinks as possible because each one was a golden ticket to the top of search results? Those days may now be gone, especially when Google experts like Gary Ilyes say it’s no longer a top three ranking factor. Organic search engine optimization (SEO) is tricky,... Read More »

October 16, 2023 21:01

Strategies for Concealing Text or Content: A Guide to SEO-Friendly Pra...

Hidden text is one of the oldest black hat SEO techniques in the book. Anyone old enough to have been browsing the web in the early 00s, when Google was big but their algorithm was much less refined, you would probably remember all of the ways people tried to game the search results. One of... Read More »

October 13, 2023 11:08

What Is Google Gemini and When You Could See It Released?

Google’s stakes in the artificial intelligence (AI) space just got higher with the imminent release of Gemini, its most advanced large language model (LLM) yet. With Gemini, the search titan hopes to surpass OpenAI’s GPT-4 model with multimodal learning, the ability to execute more human-like tasks and be one step closer to artificial general intelligence... Read More »

October 12, 2023 13:14

Google Rolls Out October 2023 Broad Core Update

Google started October 2023 with a bang as it rolled out another core update expected to impact search rankings. This is the third core update released by Google this year, and while the company didn’t disclose what changed, you can lean on the rankings on search engine results pages (SERPs) to find clues about the... Read More »

October 12, 2023 10:00

What Is a Content Distribution Strategy and How To Create One?

In digital marketing, there is a lot of focus on creating quality content, and rightly so. Great content provides value to your readers. It establishes your brand as a thought leader, helps you build relationships with your customers, boost conversions and so much more. This is why a content marketing strategy is a crucial piece... Read More »

October 11, 2023 20:54

Subfolders or Subdomains for Multilingual Sites: Which Path Should You...

There are times when you as a site owner might want to cater to more than one language for your content. There are a lot of different ways to go about it. I’ve seen sites that essentially have two sites, prefaced by a country code. I’ve seen sites with different country code top-level domains. I’ve even... Read More »

October 10, 2023 10:00

How Google Treats AI Content – and Should It Be Labeled?

Artificial intelligence (AI) for content creation is in the hot seat right now. Its promise of faster workflows and cost savings has made it an attractive option to many. However, some fear it comes at the cost of quality, empathy and even search rankings. And with that comes the question: “Should we label AI generated... Read More »

October 9, 2023 10:00

How to Bulk Remove URLs From Google’s Search Index

Google’s index is huge and sprawling, and sometimes they need a little help keeping up with it. If you want to get a list of URLs removed from the index, there are a few ways to go about it, but they all center around the Google Remove URLs Tool. Options for Removing URLs There are... Read More »

October 6, 2023 10:00

What Is a Shoppable Video and Why It’s Important

Shoppable video ads are transforming the marketing game, turning static product displays into immersive experiences. With this new eCommerce marketing strategy, customers can see the products in action, read product descriptions and add to cart — all within the video. This interactive shopping approach gives customers a more seamless, personalized experience while making it easier... Read More »

October 5, 2023 10:00

What Are Google Shopping Ads and How They Help You Sell More

Google Shopping is a win-win for shoppers and sellers alike. It’s a convenient, intuitive webshop for consumers to discover the best deals on products they’re eyeing and a powerful marketing platform for brands to reach new customers. This blog will help you maximize the platform through Google Shopping ads by taking a look at: •... Read More »

October 4, 2023 10:00

A Complete Guide to Creating Expert & Content Roundup Posts

Roundup posts can take one of two forms. I call them the Expert Roundup and the Content Roundup. Both are excellent for SEO, for viral traffic, for shares, and for links. It’s no wonder why, either, once you know what they are. What Are Expert Roundups? Roundup posts are posts that essentially just aggregate content... Read More »

October 3, 2023 10:00

What Is Answer-Based Content and Why You Need It

We’ve all been there. You type a question into Google, hoping to find the answer you need, only to be met with an overwhelming number of search results that don’t quite get to the heart of your query. The good news is that businesses can provide their audiences with quality content through answer-based content as... Read More »

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