May 25, 2018 09:33

Meet the Thrivers: Matt Ellis

Name: Matt Ellis Role at Thrive: PPC Specialist Location: Chicago, IL When did you start at Thrive? January 2018 What are some of the things you love about being a Thriver? Where do I even start?! There is a reason that everyone in the Thrive family wants to wear a Thrive t-shirt from day one! Our... Read More »

May 24, 2018 15:42

How to Set up Advertising Budget Rules in Google Ads

In my opinion, PPC marketing should be the most beloved tool in any marketer’s toolkit. Unlike traditional forms of marketing, where you purchase ad space for a limited amount of time and essentially hope for the best, PPC marketing allows you to pay for an advertisement only when someone clicks on it to navigate to... Read More »

May 22, 2018 15:53

This is How to Decide Between SEO vs. PPC

One of the questions often asked by people wanting to invest in digital marketing is this: Which is better for my website, PPC or SEO? That’s a pretty great question, and an important one to think about before investing in internet marketing! You may think you already know which one you need, but doing some... Read More »

May 17, 2018 12:05

The Agency Rundown: How is Thrive different?

When you begin the search for a digital marketing agency, it can feel like comparing apples to apples. Sure, you can get a sense of a little bit of difference between agencies when you check out their websites, but it’s difficult to really understand what sets any of them apart. You can get a feel... Read More »

May 15, 2018 10:04

What should I be doing in my Google Ads account on a daily basis?

Managing a Google Ads account on a daily basis can become clouded. As advertisers, how can we make the best use of our time? Whether you have inherited a pre-existing campaign or are building a new campaign from scratch, performing daily PPC campaign optimizations is crucial to its success. Here are some things you can... Read More »

May 14, 2018 10:29

Meet the Thrivers: Moosa Hemani

Name: Moosa Hemani Role at Thrive: SEO Specialist and Link Builder Location: Karachi, Pakistan Family: Wife and two daughters Pets: Parrot (ChoCho) When did you start at Thrive? I started in 2016, December so I am working for Thrive for more than a year now! What are some of the things you love about being... Read More »

May 10, 2018 14:00

7 reasons why your social media strategy isn’t working (and what to ...

The world of social media can be a crazy and confusing place. From algorithm changes to new channels popping up, it can be a challenge just to keep up. If you’re wondering why your social media strategy isn’t working, or you’re not quite seeing the engagement you had hoped, you might need to dig a... Read More »

May 8, 2018 09:24

How to Write Website Content in 2018: A Guide to Content Writing Best ...

Content. Without it, what would your website be? It might look nice, but it would be an empty shell. In 2018, content is both what makes your website yours and drives traffic to it. It’s what determines what keywords and queries your website comes up for in search engines. It can be the difference between... Read More »

May 4, 2018 09:34

Meet the Thrivers: Raquel Ebbe

Name: Raquel Ebbe Role at Thrive: Social Media Specialist Location: Grand Junction, CO Pets: A little over a year ago, I adopted a pup from the Humane Society in Austin, TX. Her name is Maisie Mae and she looks like a Whippet mixed with a Great Dane. When did you start at Thrive? November 2017 What... Read More »

May 3, 2018 10:01

Why does click-through rate (CTR) matter, and how do I improve it?

CTR (Clickthrough Rate) by Definition CTR is a ratio showing how often people who see your ad end up clicking it. Click-through rate (CTR) can be used to gauge how well your keywords and ads are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad... Read More »

May 1, 2018 09:03

8 “do’s” & “don’ts” for building your brand on social...

In today’s social media-driven world, everyone is fighting for their place in the feed. But keep in mind, anything you publish can and will be used either for you or against you in the consumer market. So, when it comes to business branding on social media, how do you ensure your followers and customers are... Read More »

April 26, 2018 16:50

6 Situations Where You Should Definitely Use a Press Release

Are press releases still useful and relevant in 2019? Definitely! A few years back, many internet marketers used press releases as link bait and for SEO purposes. Like with many other marketing fads, press releases got watered down, and many believed they lost their appeal. As more people began using them for any and everything... Read More »

April 24, 2018 12:59

Google Local Services Ads 101

After testing the Google Local Service Ads (formerly Home Service Ads) in select areas around the country, Google is going to be rolling them out nationwide in a couple of industries. Our PPC Marketing team has been implementing them for some of our clients, and we’ve learned quite a bit about this new advertising option... Read More »

April 23, 2018 14:19

Meet the Thrivers: Michele Jones

Name: Michele Jones Role at Thrive: WordPress Expert and Technical Web Support Specialist Location: Carbondale, Illinois Family: Husband John and 13 yr old girl Dina Pets: One Cat When did you start at Thrive? Jan 02, 2018 What are some of the things you love about being a Thriver? I love the feeling of family and... Read More »

April 19, 2018 16:09

Four Things You Must Include in a Successful Influencer Marketing Stra...

You’ve probably already heard about influencer marketing, or have at least considered it for your brand. Maybe you’ve read the tons of data floating around about how influencers can impact your bottom line and grow brand awareness. But, a lot of people are left scratching their heads and wondering just how to get started finding... Read More »

April 18, 2018 12:07

It’s National Volunteer Week!

Across the country, volunteering is being celebrated this week. Points of Light, the world’s largest organization dedicated to volunteer service, started National Volunteer Week in 1974. The week has been growing every year since then, with people celebrating volunteering across the country. Want to get involved? Points of Light has a volunteer opportunity search on... Read More »

April 17, 2018 14:05

Boost Your Next E-Mail’s Click-Through Rate with These 5 Tips

When you send out an email as part of your company’s email marketing strategy, you’ll have a few goals. Get it read by as many subscribers as possible Get clicks on your call-to-action Avoid unsubscribes 5 ways to boost your email marketing CTR Read on for some considerations as part of your email marketing strategy... Read More »

April 14, 2018 14:41

Meet the Thrivers: Amber Ooley

Name: Amber Ooley Role at Thrive: Digital Marketing Manager Location: Minnesota When did you start at Thrive? September 2017 What are some of the things you love about being a Thriver? Everyone on the Thrive Team brings different experiences to the table, and they’re not afraid to share it! It’s been amazing working with such a... Read More »

April 12, 2018 09:20

Top 5 Project Management Tools for Social Media Managers

Social media can be a goldmine for marketers looking to reach a broad target audience. According to We Are Social, there are 2.8 billion global social media users, ultimately amounting to 37 percent market penetration. For social media managers who work for small businesses, social marketing is the way to go. It is vital for... Read More »

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