November 21, 2023 10:00

What Is Answer Engine Optimization, and Should Your Business Focus Mor...

Artificial intelligence (AI) is redefining online search. With the advent of AI-powered search assistants like ChatGPT, Bard and Siri, our methods of finding and consuming online information have drastically evolved. Nowadays, users are rapidly transitioning from conventional broad searches to a trend known as “zero-click search” where they’re presented with direct and concise answers to... Read More »

November 17, 2023 10:00

PPC vs. Organic SEO: When Should I Be Paying for PPC Ads?

It’s like the age-old question: If a tree falls in the forest and no one hears it, does it make a sound? Similarly, if you have an amazing product or service, but no one knows about it, does your business even exist? The answer to both questions is a resounding NO. Increasing your search engine... Read More »

November 16, 2023 10:00

The Art of Using Hashtags To Improve Social Media Reach

More than 60% of the world’s population uses social media. In the United States alone, about 90% of its entire population actively uses social media. This means there are over 302.5 million active social media users as of 2023. These numbers represent the amount of social media reach your business potentially has when you run... Read More »

November 14, 2023 10:00

36 Black Friday Statistics You Never Knew: No. 11 Might Shock You

The holidays are drawing near. For shoppers, retailers and even marketers alike, that means one thing — Black Friday – America’s busiest and most anticipated shopping holiday of the year following Thanksgiving. It’s a time when excited shoppers flock to stores to snag exclusive, once-a-year deals and discounts, resulting in a massive boost in retail... Read More »

November 10, 2023 10:00

What Is Conscious Marketing and Why It Is Important

Consumers are becoming increasingly aware of the ethical and environmental impact of their purchases, making conscious marketing a necessary tool for businesses. According to a Nielsen survey of 28,000 people from 56 countries, 46 percent of online respondents would pay more for products and services from companies with programs that give back to society. In... Read More »

November 9, 2023 10:00

Common Conversion Rate Challenges and How To Overcome Them

Conversion is crucial to any company’s brand growth and performance. Your conversion rate is a critical key performance indicator (KPI) in digital marketing, used to measure the effectiveness of your landing pages, websites and other digital assets. The only way to increase conversion rates is by implementing a robust conversion rate marketing strategy that engages... Read More »

November 8, 2023 22:31

Does Your Domain’s Hyphen Hurt SEO? Understanding the Impact on ...

SEO encompasses a wide range of small and large signals that all mix together into one big stew. You can think of your content as the meat, the site design as the broth base, and so forth. Yet no stew is complete without spices, and in SEO, those spices are the little things. There are... Read More »

November 7, 2023 10:00

Shoppable Ads: What Are They and How To Run Them

Shoppable display ads are designed to make social media shopping even more convenient for consumers. But what’s in it for brands? In this blog, we talk about shoppable ads and how using social media for eCommerce benefits brands. So first, what are shoppable ads, and on which platforms can you use them? In this article:... Read More »

November 6, 2023 22:20

The Ultimate Guide to .htaccess for Webmasters: Blocking Bad Bots and ...

Bots are exceedingly common on the web. In fact, as of 2012, bot traffic exceeded human traffic on the web. That’s right; more than 50% of the hits on your website, on average, come from robots rather than humans. Bots have a wide range of purposes, and not all of them are bad. Some bots,... Read More »

November 3, 2023 11:00

100 Online Review Statistics for 2023-2024

Picture this: You’re cozied up on your couch, browsing through an online store. You spot something you like, but then the age-old question pops up, “To buy or not to buy?” Enter the unsung heroes of online shopping: reviews. It turns out 99.9% of customers are consulting reviews before making a purchase. And their trust... Read More »

November 3, 2023 10:00

Local Marketing in 2024: Everything You Need To Know

Everyone wants to go global and reach customers beyond their borders. But there is still great value in promoting locally. In fact, working with a local search engine optimization (SEO) marketing company is now more important than ever. “Local marketing and local SEO are important aspects of any digital marketing strategy that targets clients in... Read More »

November 2, 2023 10:00

What Is Tangential Content and Should You Be Creating This for Your Bl...

Content marketing is undeniably an important aspect of search engine optimization (SEO) and a powerful lead generation tool, but many businesses make the mistake of solely focusing on content directly related to their offerings. This narrow approach limits their potential to reach a wider audience and engage new customer segments who may not have otherwise... Read More »

October 31, 2023 10:00

How To Combat eCommerce Cart Abandonment With Email Marketing

Have you ever gone grocery shopping, filled your cart with everything you need and decided not to go through with the purchase? This is an example of what’s known as “shopping cart abandonment.” Abandoned shopping carts occur when customers add items to their online shopping carts but leave the store before completing their purchase. It’s... Read More »

October 30, 2023 22:08

11 Strategies to Boost Your Google Reviews

Reviews are incredibly important to your business and they can influence customer decisions in several ways. This includes both positive and negative reviews. Positive reviews may be sponsored or false, whereas no company will pay for negative reviews. However, public negative reviews are a way for a business to showcase their customer service. These complaints... Read More »

October 27, 2023 10:00

What Is First Party Data and How To Use It for PPC Campaigns

Data has become an invaluable asset for many businesses today. Through data, businesses can gather insights that inform their digital marketing strategies. At the same time, this data can be used to create targeted campaigns to reach audiences with the right messages accurately. With the meteoric rise of digital marketing over the past decade,... Read More »

October 26, 2023 10:00

How To Find the Perfect Balance Between SEO and UX

When done correctly, search engine optimization (SEO) can boost your rankings on the world’s biggest search engine – Google – and drive more users to your website. However, that’s only half the battle when it comes to conversions. Many factors can affect whether they check out a product, send an inquiry or contact your business... Read More »

October 25, 2023 21:55

Which Domain Extensions Perform Best in Google Rankings?

There’s an interesting phenomenon with regards to the internet that the more tech-savvy among us might not notice, and those less educated in the world of the web are prone to doing without realizing. The usual URL format is www.example.com. We all recognize this as a website URL. However, there’s one thing missing from that URL... Read More »

October 24, 2023 10:00

Augmented Reality Marketing: What Is It and Why It Could Boost Your So...

In recent years, augmented reality (AR) has changed social media marketing as we know it. AR marketing seamlessly blends the digital world with the physical realm, elevating the ways businesses connect with customers. But what is augmented reality? This technology focuses on delivering interactive and immersive experiences. Social media marketing experts can now overlay digital... Read More »

October 23, 2023 21:38

Does Changing Your Nameservers Impact Your Rankings or SEO Performance...

Before investing the question of whether changing nameservers affects search engine rankings, it is helpful to know what it means to change nameservers. Public nameservers are what identifies a certain web hosting server to the other computer that are trying to access content on that server. Nameservers would only be changed if the website was being moved... Read More »

October 20, 2023 10:00

Short-Form vs. Long-Form Videos: Which Is Better for Your Business?

Capturing and retaining the buyer’s attention has become increasingly challenging for businesses. Several factors contribute to these difficulties, from information overload to shortened attention spans of the consumer market. In the vast expanse of the digital space, one medium has risen as the ultimate engagement generator: videos. Humans are visual creatures, and videos have the... Read More »

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