December 29, 2022 10:00

Google Introduces Site Names on Search: Why This Is Great News for You...

Google displays the page URL above the title tag on its search engine results page (SERP). Reading URLs, though, is not easy. As a result, most users ignore the URL, focusing instead on the page title. But with the introduction of Site Names on mobile search results, Google is making it easier for users to... Read More »

December 27, 2022 10:00

How To Create Gated Content That Boosts Your Lead Generation Efforts

There are several reasons to hide content and allow access only to users who provide their contact information. But there’s no more compelling reason than lead generation. So in this article, you will learn why gated content is beneficial to your business’s efforts to generate marketing qualified leads, as well as when and how to... Read More »

December 23, 2022 10:00

10 Reasons Why Online Reputation Management Is As Important as Ever

Ninety percent of customers will read online reviews about your business before visiting your store. They also do it before they check out your website or Facebook page. This is why reputation management is important, with studies showing at least half of your business market value is impacted by your online reputation. In fact, 58... Read More »

December 22, 2022 10:00

What Is Hyperlocal Marketing and How To Get It Right

Most local businesses advertise city-wide, but some marketers argue it isn’t entirely local enough. Per Google, “near me” searches grew by 200 percent between 2016 and 2019. With consumers relying more and more on their devices to gain information, we submit the number to be considerably higher today, making a case for hyperlocal marketing. In... Read More »

December 20, 2022 10:00

The Pros and Cons of Google Smart Bidding

There are plenty of ways to handle cost-per-click (CPC) bidding for pay-per-click (PPC) campaigns. But to make the most of your digital marketing budget, you’ll want to choose the type of bidding that delivers the best PPC performance. Google Ads Smart Bidding is one of the more recent PPC tools to optimize your spending. Through... Read More »

December 16, 2022 10:00

The Best Venues for Team Building and Corporate Events in Louisville

Let’s face it – many of us have been working solo remotely for far too long and are overdue for some face time with our colleagues. As we close the last quarter of the year, there’s never been a better time to plan out your strategy and goals for next year, face to face. Here... Read More »

December 15, 2022 10:00

Everything You Need To Know About TikTok Shop

The debut of TikTok Shop reinforced the fusion of entertainment and commerce, much like Instagram Shopping. Previously made available in the U.K. and select countries in Southeast Asia, TikTok Shop has quietly entered the U.S., with brands like Kylie Cosmetics spearheading the initial trial. While it’s yet to be known whether the western market will... Read More »

December 13, 2022 10:00

How To Get Recommended More on Instagram

Even as an Instagram content creator, you might not know that the average engagement of influencers per post is only 1.42 percent. If that figure is not looking promising to you, consider the 0.98 percent median across all industries. Content creators are faced with the challenge of pulling out all the stops if they want... Read More »

December 9, 2022 11:00

The Best Places To Work Remotely From in Louisville

Working with a Louisville digital marketing agency gives you the opportunity to expand your horizons. The same is true for other types of remote work as well. Louisville is home to a lot of freelancers, home workers and telecommuters. That is why more coworking spaces, cafes, hotels and other similar-type venues have accommodated professionals looking... Read More »

December 8, 2022 10:00

Social Media Marketing Tips for the 2022 Holiday Season

Social media marketing (SMM) is no longer a nice-to-have strategy but an absolute necessity for brands. The reason is simple – most people today use one or more social media platforms. Consider also the trends in recent years in which holiday sales continue to increase year over year. No doubt there is much revenue to... Read More »

December 6, 2022 10:00

Google Gives Third-Party Cookies Another Year: What Does It Mean for P...

Google is phasing out third-party cookies in 2024. Does it mean the end of targeted advertising? Some studies showed that publishers could lose up to 52 percent of funding without third-party cookies. So in this article, learn how essential cookies are and what will replace their function in the future so that marketers and advertisers... Read More »

December 2, 2022 10:00

The Best Venues For Team Building and Corporate Events in Jacksonville...

The COVID-19 pandemic has altered the way the world works. According to Statista, 17 percent of U.S. employees worked from home five days or more per week before the pandemic. That number increased to 44 percent during the outbreak! While a flexible working arrangement positively affects employee productivity and wellness, many believe that work teams... Read More »

December 1, 2022 10:00

How To Do CRO Without Damaging SEO

An effective digital marketing strategy often uses different practices. While not all websites use the same solutions, some of these practices are effective techniques. For instance, search engine optimization (SEO) is a popular digital marketing strategy for those who want their website to be seen in search engine results for relevant keywords. There’s also conversion... Read More »

November 29, 2022 10:00

Should Businesses Consider Getting Listed on Ecosia?

Ecosia. The word might not ring a bell yet, but it’s one more way to get found by your audience. So, what is the Ecosia search engine, and should marketers and advertisers pursue ranking high on it as much as they do on Google and Bing? Ecosia is a Google Search alternative that funds tree-planting... Read More »

November 25, 2022 10:00

The Best Venues For Team Building and Corporate Events in Chicago

The 2020 pandemic forced employees worldwide to work remotely in order to stay safe from the virus. We all had to deal with this instant change in our ways, which was tough for many. Thankfully, the end of the COVID-19 outbreak is on the horizon offering the opportunity to once again connect with our work... Read More »

November 24, 2022 10:00

YouTube vs. Vimeo: Which Is Better for Video Integration for Your Webs...

Video integration results in visitors spending more time on your website and helps drive conversion rates. However, no embedding standards exist, which sometimes leads to compatibility issues. So which is the best video hosting platform between Vimeo and YouTube, the two most widely used video-sharing sites? Self-Hosted vs Vimeo vs YouTube for Business Website Integration... Read More »

November 22, 2022 10:00

How To Prepare Your eCommerce Business for the Holiday Shopping Rush

The fourth quarter of the year is when many eCommerce businesses rake in their highest profits. But unfortunately, some brands think that this peak in sales growth during the holiday season is possible without putting in effort. However, LTK reports 70 percent of shoppers are in pursuit of more holiday sales this year. Hence, bracing... Read More »

November 18, 2022 10:00

The Best Venues For Team Building and Corporate Events in Kansas City

A large segment of the world’s workforce shifted to remote work following the COVID-19 pandemic. Prior to the global pandemic, only five percent of employees had worked at home, but that figure rose to 20 percent during the new normal (Forbes). Many welcomed this change, and corporations are starting to adopt a hybrid work setup,... Read More »

November 17, 2022 10:00

How To Revive a Stagnant Business’s Social Media Profile

In recent years, social media has become a powerful tool for businesses to reach more people. According to Kepios, there are approximately 4.7 billion social media users worldwide, equating to more than half of the world’s population. For brands, it is essential to leverage this massive market to avoid missing out on countless profit opportunities.... Read More »

November 15, 2022 10:00

Google Search Quality Rater Guidelines Update: Everything You Need To ...

Google’s new Search Quality Rater Guidelines update contains changes and additions to Your Money or Your Life (YMYL) and E-A-T (Expertise, Authoritativeness and Trustworthiness) that significantly impact page rankings. It is thus necessary to learn what they are and how to incorporate them into new and old content to improve search rankings. While search engine... Read More »

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