October 11, 2016 04:39

8 Keyword Research Mistakes to Avoid

In the world of SEO, keyword research is critical. Essential for helping brands identify and target keywords most relevant to their audiences, keyword research can make or break the success of advertising campaigns, blog content, website optimization and more. Brands that understand how to conduct proper keyword research are already a step ahead. Unfortunately, keyword... Read More »

October 6, 2016 16:27

Top 7 Elements of a Converting Landing Page

Every marketer wants a converting landing page, but this is one thing that’s easier said than done. Between complex factors like keyword inclusion, page copy, visuals, and target audience, it can be tough to figure out how to ensure your landing pages are both engaging and compelling. Luckily, you’re not alone. In this article, we’re... Read More »

September 29, 2016 11:25

7 Ways Successful Entrepreneurs Manage Stress

When it comes to the world of business ownership, success involves developing a plan for stress management. It takes a great deal of effort and energy to run a profitable company. People who are responsible for the health of an organization are frequently under a great deal of pressure. With this in mind, stress management... Read More »

September 27, 2016 10:45

A Guide To Choosing The Right KPIs For Your Business

Most marketers have heard the saying, “what can be measured, can be improved.” Nowhere is this truer than in online marketing. Unfortunately, companies that haven’t developed a reliable set of key performance indicators (KPIs) are bound to have a difficult time measuring or improving their business’ success. Because of this, choosing KPIs for your company is... Read More »

September 22, 2016 11:40

10 Common Online Marketing Mistakes To Avoid

If you’re like most marketers, you want your digital marketing to get better in 2017, not worse. Unfortunately, there is a whole host of marketing mistakes that can result in some negative outcomes. From taking on too much to neglecting to do your research, it’s easy to make inadvertent slip-ups that send your success rate... Read More »

September 20, 2016 10:50

13 Awesome WordPress Plugins For Any Site

As it stands right now, WordPress powers a massive 4.5% of the internet. This equates to roughly 15.8M websites around the globe. Approximately 8% of the world’s top 100 blogs are managed on WordPress. What’s more, over 2,000 of the top 10,000 websites in the world use WordPress. When it comes to website hosting and... Read More »

September 15, 2016 11:40

10 Proven Ways To Earn Quality Backlinks For Your Website

Backlinks: they’re a critical component of SEO. They’re also notoriously difficult to produce. While all marketers want a site with a huge number of backlinks, very few understand how actually to produce one. Instead, they waste their precious time pursuing unproductive backlink strategies that may harm SEO more than they help it. Luckily, there’s a... Read More »

September 13, 2016 10:45

The Importance Of The Elevator Pitch & How To Develop One

If you’ve spent any amount of time in the world of business, you’re likely familiar with the elevator pitch. An elevator pitch is a summary of your idea which can be delivered verbally in 60 second or less. Sound complex? It is! But it’s also well worth the time and effort it takes to develop a... Read More »

September 8, 2016 11:20

Fresh Email Marketing Trends To Implement Today

While most brands send out subscriber emails or weekly newsletters, very few understand the value of effective email marketing. This is understandable given our not-so-distant history of broadcast emailing and purchased email lists. As it stands today, many marketers have yet to crawl out of these bad patterns in favor of higher, and more compelling ground. Luckily,... Read More »

September 6, 2016 11:30

10 Online Marketing Strategies For Every Entrepreneur

When it comes to online marketing, having a smart strategy pays off. After all, the web is too saturated right now for marketing to thrive without a detailed plan. There are more than 3.3 billion people using the internet and more than 27 million pieces of content being shared on a daily basis. It’s obvious that... Read More »

September 1, 2016 10:15

Why Your Brand Should Be Using Instagram

While many people are familiar with the photo-sharing giant Instagram, few understand the value of Instagram for business. Instagram has become a household name among bloggers, e-commerce and lifestyle brands. In addition it’s also made its way into other industries that, at first, seem totally unrelated. For example, brands like HubSpot use Instagram. It has definitely proven... Read More »

August 30, 2016 11:25

5 Ways To Target Millennials With Email Marketing

Email marketing: it’s a powerful tool that, when used correctly, and it has the ability to boost your leads in a big way. But did you know it could also be your ticket into the pockets of the elusive millennial consumer? According to Adobe, millennials spend roughly six hours each day checking their email! This... Read More »

August 25, 2016 11:45

Harness The Power Of Client Testimonials For Your Website

Client testimonials are a critical piece of any great website. Great reviews can flesh your site out and prove the quality of your work. But they also serve the incredibly important purpose of inspiring customer confidence. Today, 88% of customers place as much trust in testimonials on a company’s website as they would on a personal... Read More »

August 23, 2016 10:20

Tell The Story Of Your Brand

Every brand has a story to tell, and it is the companies who know how to harness that story that succeed. In the last several years, brand storytelling has become a huge focus among companies around the country, and for good reason: brands that master the power of brand storytelling are better able to communicate... Read More »

August 18, 2016 11:15

5 Ways Social Media Is More Than Just Marketing

For marketers, social media represents a powerful distribution tool. In addition to making it easy to push content through to followers, it also offers a high potential for conversions, leads, and engagement. But did you know that social media for business can be much more than just a marketing tool? To learn more about the multiple... Read More »

August 11, 2016 11:10

Great CTAs: Rules For Making Them Effective

In the world of marketing, calls to action (CTAs) are a critical factor. Meant to drive the audience to take a specific action – typically clicking, downloading, or signing up – a great CTA is often the only thing that spells the difference between a successful conversion and just another bounce. To learn more about... Read More »

August 9, 2016 11:25

Does Your Website Need A Blog? 7 Reasons Content Writing Is Crucial

While many companies assume that their business doesn’t need a blog, multiple case studies have shown that content writing is critical for a company’s success. According to HubSpot, companies who prioritize blogging for business earn 67% more leads than those who don’t. What’s more, business owners who make blogging a priority are a whopping 13... Read More »

August 4, 2016 10:10

How To Create Effective Buyer Personas In 5 Simple Steps

In the world of digital marketing, buyer personas are key. In addition to helping you create targeted, highly effective digital content that appeals to your unique customers, buyer personas also serve to improve the relationship between a company and its customers. Unfortunately, many people aren’t sure how to go about creating buyer personas. Luckily, it’s... Read More »

August 2, 2016 14:15

10 Web Design Tips For Your Construction Company

When it comes to construction company web design, standing out is key. There are thousands of construction companies doing business, and the best way to secure your spot at the top is to build a beautiful, quality website your customers can’t wait to interact with. To help you get started, we’ve compiled a list... Read More »

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