October 5, 2021 10:00

Google MUM: What Is It and How It’s Already Improving Search Res...

Google Multitask Unified Model (MUM) is one of the biggest updates the search engine giant is developing. It was introduced in May 2021 during the Google IO Conference. This is perhaps the biggest of all Google updates 2021, and it’s already improving search results today. MUM is comparable to its predecessor, Google BERT, since it... Read More »

October 1, 2021 10:00

10 Awesome Ways To Get More Facebook Leads for Your Business

It was in 2007 that Facebook officially launched its Facebook Ads platform. This program allowed businesses to create profiles (just like personal accounts), post content and engage with their users for the first time – the early days of lead generation on this popular social platform. And now, after more than a decade, marketing and... Read More »

September 30, 2021 10:00

Local SEO Statistics You Should Know in 2021

Local search engine optimization (SEO) is a common practice in SEO that involves implementing tactics that boost your business’s local visibility. By improving your website’s search performance, your target audience will be able to find your business more quickly when they search for products and services like yours. That’s the power of local SEO. But... Read More »

September 28, 2021 10:00

Study: What’s a Keyword Worth? The Most Expensive Keywords Acros...

There are different ways to determine a keyword’s value. But there’s one metric that tells you its value in dollars upfront: cost per click (CPC). What is CPC? To review, it’s the amount you pay a publisher each time a user clicks on your ad on their site or in search results. Search giant Google... Read More »

September 24, 2021 10:00

How To Write a Video Script

Are you twiddling your thumbs, trying to figure out how to write a script for a video and where to begin? Crafting one from scratch is a daunting prospect, especially if it’s your first time doing it. And video script writing can be a challenge even for a seasoned content marketer. Writing a video script... Read More »

September 23, 2021 10:00

TikTok Marketing – The Ultimate Guide for Businesses

With its simplified approach to content creation and fast-learning algorithm for feed recommendation, TikTok has become a favorite social video app for over 1 billion users worldwide. But its unstoppable growth has also appealed to businesses, giving rise to TikTok marketing. What is TikTok, exactly, and why should you include it in your marketing strategy?... Read More »

September 21, 2021 10:00

Google My Business Statistics You Should Know in 2021

The internet today is a vast expanse of information. However, despite the ubiquity of data available online, there is certain knowledge that only you can provide. One of these is information about your business. As a business owner, it is up to you to provide consumers with everything they need to find you and do... Read More »

September 17, 2021 10:00

The Differences Between Branding and Marketing and How They Work Toget...

The terms branding and marketing are often confused or used (incorrectly) interchangeably. However, knowing the difference between these two strategic activities can help you better execute specific campaigns with branding goals or with marketing goals. Marketing and branding do overlap, but business owners should clearly distinguish branding vs marketing to integrate them successfully in an... Read More »

September 16, 2021 10:00

How To Build a Branded Search Strategy and Why You Should Do It

Among all the possibilities, people searching straight for your brand online confirms that your brand awareness campaign is working. They’re familiar with your brand, typing your name in the search box and ready to take on the next step with you. The question is: Are you ready for them? Are you prepared to maximize the... Read More »

September 14, 2021 10:00

How To Find and Target the Right Audience on Social Media

Among online marketing channels, social media proves to be the most powerful in bringing brands and their target users together. It’s no secret that major platforms like Facebook, Instagram, Twitter and YouTube make this happen through precise social media targeting features. But there’s a catch. With 3.78 billion social media users to date, it’s not... Read More »

September 10, 2021 10:00

Demystifying Instagram’s Algorithm: How It Works and How to Optimize...

Every Instagram marketing expert will tell you that the best way to reach more people on Instagram is by boosting your engagement. This is because the Instagram algorithm decides how to show or recommend your content to someone based on ranking signals such as views, likes and comments on your Instagram posts. Once you fully... Read More »

September 9, 2021 10:00

A Complete Guide to WooCommerce SEO (and the Google Integration Update...

Syncing your online store with Google’s Search and Discover surfaces is now simpler and easier. The search giant has partnered with WooCommerce to help the latter’s 4.4 million online merchants bolster their discoverability, visibility, traffic and sales. This is wonderful news to brands and businesses already leveraging WooCommerce search engine optimization (SEO). However, for those... Read More »

September 7, 2021 10:00

How To Use a Remarketing Strategy To Get More Leads

Demand generation is a constant struggle for any business. Each marketing strategy you employ has a budget – and every dollar counts. But despite all your marketing efforts, statistics say that only 3 percent of first-time site visitors will end up making a purchase, which means 97 percent of your potential customers are lost. How... Read More »

September 3, 2021 10:00

How To Build an Email Marketing Strategy in 2021

Newer online platforms have emerged, but few channels beat good old email in bringing in results. Email has become even more essential, now being used to access services like digital banking and shopping. And with 51 percent of consumers in the U.S. preferring to be reached by brands through this medium, it “continues to defy... Read More »

September 2, 2021 10:00

What Is Social Responsible Marketing and Why It’s Important for Your...

From recyclable packaging to charitable giving to age-appropriate consumer targeting, brands have long been weaving social responsibility marketing efforts into their growth plan. The idea is that you can make money while making a difference – a balancing act that businesses are expected to manage in the digital age and the 21st century. A 2015... Read More »

August 31, 2021 10:00

The Anatomy of a Viral Social Media Post: Best Practices and How To Le...

With everyone moving their businesses online, unique social media content is imperative for brands to get noticed. The most coveted social media success for any business is the ultimate win of making your content go viral. Going viral is every marketer’s dream because the rapid increase in brand awareness helps gain the traction needed to... Read More »

August 27, 2021 10:00

How To Safeguard Your SEO Efforts Against Zero Click Searches

Google has underscored the centrality of the user experience (UX) in how its search engine, Google Search, operates. Like any good product, Search wants you to find the information you’re looking for immediately, satisfying your search intent with a few clicks. This efficiency has recently developed and evolved with the rise of zero-click searches. What... Read More »

August 26, 2021 10:00

eCommerce Marketing Statistics You Should Know in 2021

When it comes to eCommerce marketing, businesses are evolving and creating new ways to attract more customers and gain brand awareness. Staying abreast of the latest eCommerce trends is essential to keep your eCommerce marketing 2021 strategy effective in the changing world of today’s highly competitive and digital marketplace. Although they are not always the... Read More »

August 24, 2021 10:00

How to Create an Experiential Marketing Campaign in 2021

Do you want to gain more attention and ensure as many people as possible leave your events feeling fantastic? In this scenario, they’d be so impressed, immersed or inspired that they couldn’t help but tell others about the experience. That is the essence of experiential marketing, a strategy that provides memorable face-to-face and offline experiences... Read More »

August 20, 2021 10:00

What Is a Landing Page and Why Every Business Needs Them

Landing pages are a key element of successful search engine optimization (SEO) and digital marketing campaigns. Whether you’re expanding your market reach or promoting a new product or service, a user-friendly, SEO-optimized landing page can help you achieve your business goals. But what is a landing page and why is it important that you master... Read More »

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