March 23, 2017 15:31

5 Reasons To Start Using Instagram Ads [+10 Ways To Go About It]

Instagram, once a simple photo-sharing platform that made everyone a photographer, has recently become a full-blown advertising platform with a position as one of the most valuable social channels on the web. Boasting just over 600 million monthly active users, Instagram is quickly blowing up into a convenient all-in-one platform that’s perfect for small businesses and... Read More »

March 21, 2017 13:06

How To Get More Sales From Your Lead Generation Efforts

Most companies want the same thing: to make their websites as profitable as possible. Unfortunately, getting lots of traffic isn’t the only piece of the puzzle. At the end of the day, it’s lead generation that matters. Even if one million people visit your site, you aren’t going to make money unless at least some... Read More »

March 17, 2017 13:07

How To Conquer A Social Media Crisis (The Right Way)

Today, it’s impossible to separate social media from successful companies. Businesses that are great at what they do typically use a variety of social media platforms to spread the word about it. To put it another way: social media has become a standard tool in the digital marketing world. Brands are relying on it more... Read More »

March 14, 2017 14:59

5 Ways To Leverage Reviews And Ratings; Watch Your Business Grow

“I don’t know, Google it.” For many of us, the internet has become our lifeline. Not only do we use the internet to make and maintain connections, we also use it for advice and knowledge. When we need to know a piece of information, or are faced with a difficult decision, we automatically turn to... Read More »

March 8, 2017 14:18

10 Hot Email Marketing Trends for 2017

Email marketing: it’s something dozens of marketers want to get better at, but have a hard time predicting — and rightfully so. Because digital marketing is constantly changing, the top trends and best practices can be tough to keep up with. Fortunately, knowing what’s trending can get you a head-start in the coming year. 10... Read More »

March 2, 2017 14:38

Location Data Marketing: 7 Tips To Drive Results

For leading online marketers, location data has become the core of strategy development. Why? Because location patterns are the key to being able to track consumer behavior in real-time, and target them based on relevancy. We live in a world where everyone is seeking instant gratification. We want results now, we want products now and... Read More »

February 28, 2017 12:36

What is dark social and how to leverage it for your business

Today, social media has become virtually synonymous with digital marketing. Most marketers understand its role in generating business and traffic, and it has proven time and time again that it offers a positive ROI. What most marketers don’t know is that social media has a lesser-known cousin: dark social. Dark social is the less obvious form... Read More »

February 23, 2017 08:58

4 Methods of Link Building That Are Sure to Make You Lose

When you’re writing about doing something which is subjective, debatable and relevant, it is not enough to only point out how to do a job efficiently. Sometimes, people learn better when they are taught by example. We talk about link building all the time, and it is no surprise that many of our efforts lead... Read More »

February 21, 2017 09:23

11 easy steps to boosting conversions on your website

Not all website traffic is created equal. It’s a known fact that high website traffic is essential. However, having high traffic volume is worthless if people visit your website without engaging with what you have to offer. Your website’s conversion rate is crucial to success because conversions equate to income. Sometimes, boosting conversions is simple,... Read More »

February 16, 2017 14:44

Social Media In 2017: 6 Trends That Will Dominate This Year

Social media is evolving on a constant basis. Every year, there are new trends, new developments, and new perks to look forward to within the social media universe. As such, marketers who want to succeed in the world of social media need to stay on the edge. This is as true in 2017 as it’s... Read More »

February 14, 2017 12:45

Growth hacking: 8 ideas for eCommerce you probably never knew about

In the world of big and small eCommerce companies, growth hacking is the new buzzword. Why spend $20 on publicity when you can be a little creative and hack your way to success? “Hack” has a negative connotation, at least this is what technology has taught us, but not in growth hacking. Growth hacking is... Read More »

February 9, 2017 17:30

8 Common Video Marketing Mistakes (& How to Avoid Them)

Recently, video marketing has emerged as one of the most valuable forms of marketing available. According to HubSpot, simply including a video on a landing page can increase your conversion rate by 80%. What’s more, 92% of mobile internet users share videos with one another. These figures go to show that video is more than just... Read More »

February 2, 2017 09:04

Landing Page Best Practices For Max Conversions

A landing page is more than just creating text and slapping it on the internet. In fact, the gurus of internet marketing know a thing or two about creating stellar landing pages that drive maximum conversions. If you have not seen much from your landing page, it might not be the product or service you... Read More »

January 31, 2017 15:46

Influencer Marketing: What Is It? And 4 Ways To Make It Happen

If you’ve been working in the digital world for a while, you’ve likely heard the term “influencer marketing.” Gaining steam as one of the hottest and most efficient forms of marketing, influencer marketing is a fantastic tool for any company looking to expand its audience or earn more site traffic. Experts in various industries consistently... Read More »

January 26, 2017 15:22

Understanding Google Analytics: Dimensions, Metrics, Hits and Sessions...

Today, we’re going to talk about Google Analytics metrics, dimensions, hits and sessions. We’re helping you break down the topic to understand it better. This, in turn, can help you make better use of your GA account, both now and in the future. You’ve probably noticed that when you view your Google Analytics report, it... Read More »

January 24, 2017 12:00

What Makes Online Content Go “Viral?”

“Have you seen that cat video? It went viral!” “Viral marketing is the next big thing.” If you’ve been working in the digital landscape for any time at all, you’ve likely heard phrases like these. They appear when someone does something astonishing online, and it reaches millions as a result. While it’s possible to go viral... Read More »

January 19, 2017 09:30

Business Branding: 8 Steps To Getting It Right

Every successful business has one thing in common: a consistent brand strategy. From Nike to Apple to Dollar Shave Club, and everything in between, branding is critical. Companies don’t typically make it to multi-million-dollar valuation without a solid sense of who they are. Consistent branding identifies your company, your products, and your content to your... Read More »

January 17, 2017 08:01

7 Tips for Overcoming Procrastination (and Increasing Efficiency)

Procrastination: we all know the feeling. While you should be working on that big project, you’re scrolling your Facebook feed or shopping online. In the age of the internet, it’s easier than ever to fall victim to procrastination, and most of us likely lose thousands of working hours each year as a result. Over time, these hours... Read More »

January 12, 2017 09:15

Lead Nurturing 101: PPC Best Practices for 2017

For anyone who runs a business, lead nurturing is a critical component of staying afloat. It’s not enough to just get the leads; you also have to nurture and feed them once you’ve landed them. It’s a little bit like planting a garden: you can put seeds in the ground all day long, but nothing’s... Read More »

January 10, 2017 09:46

Facebook Instant Articles: What They Are, How to Use Them, and Why The...

On May 13, 2015, Facebook rolled out “Instant Articles,” a unique new content format meant to speed up Facebook’s news feed. According to Facebook itself, Instant Articles were “a new way for any publisher to create fast, instant articles on Facebook.” Because they load 10 times faster than standard mobile articles typically taking only approximately 8 seconds. Instant Articles... Read More »

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