March 9, 2023 10:00

What Are Interactive Emails and Why You Need Them

Every conversion begins with a click, and that’s what an interactive email is all about – clicks. Interactive emails contain functional components that invite users to engage with the content, either by clicking, swiping or simply watching. Such actions can lead users to rate your services, add products to their cart, or take a quiz,... Read More »

March 7, 2023 10:00

What Are Zero Click Searches and How To Adapt Your Digital Marketing S...

Google consistently adapts its search engine to give users exactly what they’re looking for. In the past, this meant improving its algorithm to avoid spammy websites that use black-hat tactics to rank for certain keywords. As a result, digital marketers shifted to white-hat tactics that focused more on content quality and ethical search engine optimization... Read More »

March 3, 2023 10:00

Instagram Executive Says Platform Will Become More Video-Centric Over ...

With more than 2 billion monthly active users, Instagram is undoubtedly one of the biggest social media platforms worldwide. As with other social media channels, Instagram is constantly evolving. In an Instagram post, the company’s chief executive, Adam Mosseri, says “more and more” of the photo-sharing app “is going to become video over time.” Although... Read More »

March 2, 2023 10:00

10 Ways To Promote Your Local Business on Instagram in 2023

In the land of curated feeds filled with perfect snapshots, more local businesses are seeking to set up shop on Instagram. And for good reason, as Facebook data reveals, 92% of users take immediate action — buy, like, share or follow — after seeing something on Instagram. With the platform only becoming increasingly saturated, we... Read More »

February 28, 2023 10:00

What Is Mastodon and Why It Has Suddenly Become a Popular Twitter Alte...

Many jumped shipped to Mastodon as a Twitter alternative, but it proved hard for some. And while the Mastodon social media software has been around since early 2016, it only skyrocketed in late 2022. The expansion of Mastodon seems to be linked to controversies surrounding the new Twitter CEO, Elon Musk. Here, we answer what... Read More »

February 24, 2023 10:00

The 10 Best Social Media Management Tools for Businesses

From Facebook to TikTok, there’s no stopping the influence of social media, with Statista reporting 4.7 billion active social media users worldwide as of July last year. To put things into perspective, our global population is around 8 billion, so social media users dominate our entire population. Hence for businesses, social media is a coveted... Read More »

February 23, 2023 10:00

What Is a Content Hub and How Do You Create One?

When done right, a content hub can be your chief source of organic website traffic and conversions, but it can be complex to begin with. And for that reason, many brands do not concern themselves with curating a content hub. If you’re on the fence, this blog will look at what a content hub is,... Read More »

February 21, 2023 10:00

Why Omnichannel Marketing Is the Secret to a Customer-Centric Strategy...

The proliferation of platforms, channels and devices, both offline and online, resulted in a complex, nonlinear customer journey. Businesses across the board seek to adopt a customer-centric approach to meet the dispersed demands of consumers, yet many are uncertain how. To this, 89 percent of successful brands state that providing assistive experience and predicting consumer... Read More »

February 17, 2023 10:00

Content Localization Guide: Why It’s Important and How To Do It

Some companies tap into a foreign market by adding a translation tool to their website. But the translated pages usually contain errors, contextual mistakes and formatting issues. So rather than attracting visitors to generate leads, they ruin their brand image. This problem, fortunately, is easily solved by using proper localized content marketing solutions. What Is... Read More »

February 16, 2023 10:00

What Is Performance Marketing and the Best Ways To Use It To Grow Your...

The containment measures implemented to stop the coronavirus pandemic plunged the global economy into a deep contraction. So even if digital transformation accelerated, most businesses still need to reduce marketing expenditures. Among various models, performance marketing strategies are more efficient and economical. According to the US Census Bureau’s 2020 Annual Retail Trade Survey (ARTS), online... Read More »

February 14, 2023 10:00

What Is Social Commerce and Why Your Business Should Care

It was eminent for the influence of social media and the demand for eCommerce to intertwine and shape social commerce. While China is far ahead of the rest of the world in adopting social media for eCommerce, the U.S. market is directly following through. In the U.S. alone, Statista estimated social commerce sales at nearly... Read More »

February 2, 2023 10:00

Why People Are More Likely To Leave a Negative Review Than a Positive ...

More users are seeing the value of online reviews before making a purchase from a business. Today, almost nine out of 10 consumers read reviews before making a purchase, which is why positive reviews from customers are crucial for businesses that want to sway their potential clients’ decisions in their favor. However, generating reviews –... Read More »

January 27, 2023 10:00

What Is Cornerstone Content and Why Google Loves It

A cornerstone content strategy helps build brand awareness and trustworthiness. Moreover, it maximizes search engine optimization (SEO) to get quality backlinks and improve search engine rankings. As a result, business websites can increase organic traffic to generate local leads. In essence, cornerstone content pages help increase revenues. What Is Cornerstone Content? Cornerstone content is the... Read More »

January 26, 2023 10:00

Cheap SEO: Is It Really Worth It?

Businesses that need to generate leads online need to invest in digital marketing. Search engine optimization (SEO), for instance, helps improve visibility to attract more organic website traffic. However, SEO costs money even as a small business marketing strategy. So it is natural for many businesses to seek cheap or affordable SEO packages. Finding the... Read More »

January 20, 2023 10:00

How To Incorporate QR Codes in Your Digital Marketing Strategy

Quick-response (QR codes) are nearly everywhere these days. Take a walk around the neighborhood, and you’ll see QR codes on everything from movie posters to real estate for-sale signs. In fact, you don’t even have to leave the house to see QR codes: You’ll find QR codes in emails, on business websites and on social... Read More »

January 19, 2023 10:00

Franchise Marketing 101: The Challenges of Scaling SEO

Assume, for instance, that franchisors are only a single entity. In this case, their search engine optimization (SEO) and franchise marketing system would be the same as most other businesses. But the reality is that they have a network of franchisees. So using the traditional marketing approach can only lead to fragmented franchise digital marketing... Read More »

January 17, 2023 10:00

Is Purpose Marketing Right for Your Business?

While brands have reason to assume that consumers are merely transactional toward them, the 2022 Edelman Trust Barometer highlights how consumers are growing to be more belief-driven than ever. The study shows that based on beliefs and values, 58 percent advocate for or buy from brands, 60 percent decide where to work and 64 percent... Read More »

January 13, 2023 10:00

How Do Ad Blockers Work and Do They Impact Your Marketing Strategy?

Ad blockers stop advertisements from showing up in a browser. These apps or software are a blessing for users who find ads intrusive and annoying. But for marketers, there is fear that it may disrupt their advertising campaigns and pay-per-click (PPC) marketing services. Besides marketers, companies that rely on advertising to generate revenue, like Google,... Read More »

January 12, 2023 10:00

What Is Keyword Cannibalization and How Do You Avoid It?

An effective search engine optimization (SEO) strategy is one that makes your website’s relevant pages visible to the right audience. This can be done through a number of on page SEO services, such as on-page optimization, a content optimization strategy and working with content marketing experts to get you on the right page. Done right,... Read More »

January 10, 2023 10:00

How To Perform a Content Quality Analysis and Why It’s Important

Brands are locking horns with one another for consumer attention. Statista reveals the primary goal of content marketing is to create brand awareness. However, many brands mistakenly approach their goal by churning out tons and tons of content that doesn’t add value. With the avalanche of content you have to face online, how do you... Read More »

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