January 21, 2025 11:00

Navigating the U.S. TikTok Ban: What Marketers Need To Know

On Monday evening (Jan. 20), President Donald Trump signed an executive order suspending the enactment of the law banning TikTok in the U.S for 75 days, creating a new deadline for TikTok’s fate to be decided by April 5. It will be a time to lend his “Administration an opportunity to determine the appropriate course... Read More »

January 21, 2025 10:00

Video Testimonials vs. Written Reviews: Which Drive More Sales?

As more and more businesses move their operations online, social proof and maintaining a good reputation have never been more important. Customer reviews and testimonials can significantly impact a brand’s reputation, which in turn affect its sales. Before making a purchase, many people consult product or brand reviews first. A 2023 survey found that most... Read More »

January 20, 2025 10:00

What Is Deep Content and How Can It Protect Your Brand in the AI Era?

On November 30, 2022, OpenAI released ChatGPT to the public, disrupting the pace of content creation and strategy. This content intelligence tool promised to produce a large volume of content at an impressive rate, reducing the time and effort needed for manual writing. However, as the Internet became saturated with such content, it became clear... Read More »

January 16, 2025 10:00

Essential eCommerce SEO Best Practices for 2025

If you sell products online, having a well-optimized eCommerce website isn’t just a nice to have. With millions of shoppers searching for products daily, it’s imperative to invest in search engine optimization (SEO) to stand out and connect with a ready-to-buy audience. Your eCommerce SEO strategy must be sharp, focused and tailored to evolving search... Read More »

January 15, 2025 10:00

The Complete Marketing Guide to User Behavior Analytics

The success of a business relies on its ability to understand and cater to its customers. When you comprehend who they are, what they want and how they interact with your offerings, you can tailor your marketing strategies to meet their needs. But how do you gain this understanding in a meaningful, data-driven way? The... Read More »

January 14, 2025 10:00

5 Signs Your Business Is Suffering From a Poor Online Reputation

How often do you order from a restaurant online without first checking its ratings? Have you ever availed of a healthcare service without checking their Google reviews? Do you book a hotel without reading about the experiences of those who have stayed there before? If you are like the majority of shoppers, you almost always... Read More »

January 13, 2025 10:00

How To Create a Unified Social Media Strategy for Franchises

Social media is where your customers are spending their time. It’s where they discover new brands and decide who to trust. For franchises, this presents a massive opportunity, but it also brings unique challenges. Unlike a single-location business, franchises have to juggle maintaining a consistent brand image across multiple locations, each with its own audience... Read More »

January 9, 2025 10:00

Top 5 Things To Expect From Your B2B Lead Generation Agency

The right business-to-business (B2B) lead generation agency can determine your company’s ability to scale, which is why it’s crucial to evaluate their industry experience and track record. An agency with a deep understanding of your industry will be more adept at identifying and targeting the right prospects, speaking their language and crafting messages that resonate.... Read More »

January 8, 2025 10:00

What Is Front-End Development and How Does It Impact Your Website?

It takes approximately 0.05 seconds for a visitor to form an opinion about a website. This lightning-fast judgment highlights the importance of responsive design, which acts as a digital handshake inviting users to explore further or click away. Front-end developers are the architects of this digital handshake. They meticulously craft the user interface, ensuring that... Read More »

January 7, 2025 10:00

How To Handle Reputational Risks: 12 Crisis Management Tips for Franch...

A chain is only as strong as its weakest link, and the same rings true for franchise networks. When a crisis hits, the entire brand bears the brunt, even if only one location is at fault. The unique nature of franchises means decision-makers must manage corporate-level reputation while addressing franchisees’ individual needs and challenges. In... Read More »

January 6, 2025 10:00

Mastering Marketing Language: What Is Great Copywriting?

Average copywriting will get the job done, and you might generate a lead or two. But truly great copy captures attention and keeps people talking about your business long after the initial interaction. Don’t settle for bland, forgettable content. You need copy that excites, resonates and leaves a lasting impression on your audience. Keep reading... Read More »

January 2, 2025 10:00

What Is Social Media eCommerce and How To Use It Effectively?

Social media has been highly instrumental in shaping consumer buying habits; but of late, it has become an instrument of commerce itself. Social eCommerce — a term that implies using social media for buying and selling products, is the latest in eCommerce. Projected to hit a $1.2 trillion market value by 2025, social media is... Read More »

January 1, 2025 10:00

A Complete Guide to Marketing Attribution

You made a sale — congrats! But do you know exactly which part of the customer journey sealed the deal? Instead of sifting through mountains of data, marketing attribution gives you the clarity to understand what’s driving results and where to focus your efforts next. Even better, it helps refine your overall strategy, ensuring every... Read More »

December 31, 2024 10:00

How Brand Mentions Impact SEO

Brand mentions are more than just conversations — they’re powerful signals that can boost your search engine optimization (SEO) efforts and online authority. Whether in social media, blogs or customer reviews, these references to your business can influence how search engines perceive your brand’s relevance and trustworthiness. In this guide, we cover the following topics... Read More »

December 30, 2024 10:00

7 Ways To Improve Your eCommerce Conversion Rate

Online shopping and eCommerce have changed how we do business and reach customers. Shopping trips to the store have been replaced by endless scrolls through eCommerce websites and mobile apps. Data from early 2023 found that 43% of U.S. consumers prefer shopping online than in-store. After all, eCommerce offers the convenience and discount deals that... Read More »

December 26, 2024 10:00

Why Poor Web Design Is Hurting Your Business

Visitors decide whether they like a website in less than 0.5 seconds. This decision has nothing to do with the content and everything to do with its visuals. That’s how much time you have to make an excellent first impression — or how quickly visitors can abandon your site and look elsewhere. Your website acts... Read More »

December 25, 2024 10:00

The Ultimate Guide to Google Data Studio

Data is the lifeblood of any successful campaign. When you harness the power of data effectively, you gain the power to understand customer behavior, optimize your strategies and drive business growth with precision. However, the volume of data you may end up generating can be staggering. This flood of information can make it incredibly challenging... Read More »

December 24, 2024 10:00

How To Stay Compliant With FTC’s Policy on Review Gating

Unlike Yelp, which bans businesses from soliciting reviews, Google allows businesses to request them. And with 95% of consumers reading customer feedback before making a purchase, the value of having positive online reviews is undeniable. However, this also leads some to try tactics that allow them to filter out reviews and skew customer feedback more... Read More »

December 23, 2024 10:00

SearchGPT vs. Google: Which Should You Optimize For When It Comes to S...

In July 2024, OpenAI, the company that introduced ChatGPT, launched a prototype AI-powered search engine called SearchGPT. The aim? To compete with Google in the field of online search. However, since this is new technology, early user feedback and tests reveal that this new search engine still requires some fine-tuning. As AI continues to enhance... Read More »

Why Your Website Visitors Aren’t Converting and How To Fix It

Have you ever felt like your website is a party that everyone attends but no one enjoys enough to stay? Visitors come, look around, maybe nibble on some content, but then leave without so much as a goodbye — or a purchase. You’re not alone. Many businesses face this exact challenge: attracting traffic but need... Read More »

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