June 5, 2024 10:00

How To Rank Higher on Google Maps in 11 Easy Steps

Google rewards complete, active Business Profiles – this is no secret. Just try a quick local search and notice how businesses at the top have complete details, plenty of photos and strong reviews. If a potential customer did a search on Google Maps and your business is nowhere near the top, you’re likely losing some... Read More »

June 4, 2024 10:00

How To Increase Your Google Star Rating

Google star ratings have become the digital currency of trust in today’s business landscape. They offer a swift and telling glimpse into a company’s reputation, customer satisfaction and overall performance. Google continues to be the preferred platform for reading online reviews. When over 81% of consumers rely on the platform to shape their purchasing decisions,... Read More »

June 3, 2024 10:00

The 8 Best WordPress Plugins To Boost Your Website Traffic

What’s good about WordPress is that its themes are designed with search engine optimization (SEO) in mind, providing clean and organized site structures search engines love. Its intuitive and user-friendly content management system also allows businesses to manage their websites effortlessly to keep them fresh and engaging for search engines and visitors alike. The best... Read More »

May 30, 2024 10:00

From HARO to Connectively: A New Era in Link Building

Gaining high-authority backlinks is one of the most challenging aspects of search engine optimization (SEO). Fortunately, tools like HARO (Help a Reporter Out) have streamlined the link-building process, making it easier for brands to enhance their online visibility and connect with targeted audiences. In 2023, Cision, the company behind HARO, announced that they’re rebranding the... Read More »

May 29, 2024 10:00

35 Top AI Marketing Tools (2024)

Artificial intelligence (AI) has taken over the business world. But instead of robots going rogue, it’s about people integrating AI into their processes to enhance performance and efficiency. The narrative has shifted from fears of AI replacing human jobs to professionals actively seeking AI tools to enhance their work. AI tools come in many shapes... Read More »

May 28, 2024 10:00

Structured vs. Unstructured Data: Why Your Business Needs Both To Succ...

It takes years of hard work for a business to build a positive reputation. Still, it can be tarnished in a moment by a single misstep, such as a lapse in customer service or a poorly worded response to customer feedback. However, that doesn’t mean brands are helpless in the face of angry reviews and... Read More »

May 27, 2024 10:00

Shopify vs. Shopify Plus: Which One Is Right for Your Business?

Shopify is known for its accessibility to small-business proprietors. But it’s also a choice eCommerce platform (also known as e-commerce platform) for fast-growth startups like Gymshark as well as heavyweights like Nestle among the Fortune 500s. How is it possible that businesses, ranging from small startups to billion-dollar corporations, find their home on Shopify? Well,... Read More »

May 23, 2024 10:00

How To Write Landing Page Copy That Converts

Driving traffic to your website is only half the battle — converting them is where the real win is. Most conversions happen on landing pages because such pages are squarely aimed at converting users. Landing pages are different from other web pages, like your homepage, which introduces your business, or your blog page, where you... Read More »

May 22, 2024 10:00

How To Start an Online Store

Thanks to its convenience and accessibility, online shopping has become the preferred method of purchasing goods for many people. Almost any product or service can now be bought online, making it a lucrative market for businesses to explore. If you have a great idea for an online store and are ready to jump into eCommerce,... Read More »

May 21, 2024 11:39

How To Maximize Customer Acquisition and Retention With Online Reputat...

The influence of online reputation management (ORM) trickles down to nearly every facet of a business, impacting areas such as customer acquisition and retention. Customer acquisition is all about bringing new customers on board. It’s the moment when someone decides to pick your product off the shelf for their first purchase or when they sign... Read More »

May 20, 2024 10:00

Post-Conversion Strategies: What To Include on Your Thank You Page

The online space is highly competitive for businesses. Those who want to maximize results from their marketing efforts must create a campaign that doesn’t only convert visitors into buyers. Instead, they must establish solid post-conversion strategies to ensure satisfaction and foster long-term customer relationships. One often-overlooked but highly effective post-conversion tactic is the use of... Read More »

May 16, 2024 10:00

Future-Proofing Your Website Against AI Search in 2024

Artificial intelligence (AI) technology is transforming how we use the internet. From providing voice search and improving user experience to giving digital marketers innovative tools, AI is becoming a staple in how marketers can reach their target audience. AI search, in particular, has significantly changed user behavior over the last few years. Digital marketing previously... Read More »

May 15, 2024 10:00

Top Applications and Use Cases for AI in 2024

While artificial intelligence (AI) has been around since the 1950s, interest in the technology, mainly through generative AI, has exploded after the launch of ChatGPT in October 2022. Since then, many generative AI tools, like Dall-E, MidJourney and Alphacode, have pervaded the digital landscape, offering new applications for this revolutionary technology. However, the benefits of... Read More »

May 14, 2024 10:00

Unlock and Leverage Consumer Insights From Your Online Reviews

In today’s highly competitive online marketplace, consumer insights serve as a roadmap toward long-term growth. They offer a candid glimpse into a customer’s opinions, experiences and emotions, providing brands with clear insights into their strengths and areas needing improvement. But how exactly do you gather this data and how can you harness it to transform... Read More »

May 13, 2024 10:00

How To Create an Effective Content Calendar for 2024

Content is undoubtedly the lifeblood that fuels the success of web and social media platforms. We’ve seen it in TikTok’s meteoric rise, in the viral reels that keep us scrolling for hours and the witty X threads (formerly known as Twitter threads) that leave us in stitches. But behind every successful piece of content is... Read More »

May 9, 2024 10:00

SEO and ORM: The Connection Between Search Rankings and Online Reputat...

Although search engine optimization (SEO) and online reputation management (ORM) are distinct strategies, they share a common thread and aim. SEO and ORM work hand in hand not only to make sure you’re seen online but also to ensure that what’s seen is positive and reflects well on you or your brand. But just how... Read More »

May 8, 2024 10:00

Video SEO Marketing Tips: How To Optimize for YouTube and Beyond (2024...

It’s not hard to get exposure on YouTube; it’s impossible – at least without video SEO marketing. When you successfully create great content, you only win half the battle, as you still have to get it in front of the right eyes. You need video SEO for your videos to reach a larger yet targeted... Read More »

May 7, 2024 10:00

12 Proven Strategies To Increase Customer Lifetime Value

Customer lifetime value (CLV) is a crucial metric that estimates a customer’s total revenue or profit throughout their relationship with your business. This includes indirect contributions, such as referrals, word-of-mouth, and any additional value they bring beyond direct sales. As such, focusing on customer lifetime value maximization can lead to sustainable growth and profitability for... Read More »

May 6, 2024 10:00

Facebook Custom Audiences vs. Facebook Lookalike Audiences: How Do The...

When it comes to social media platforms, Facebook remains the undisputed champion. According to the latest data from parent company Meta, the platform boasts over 3.065 billion active users worldwide as of Q4 2023. With such a colossal audience base, Facebook offers businesses endless growth opportunities. However, beyond its diverse reach, Facebook’s real power lies... Read More »

May 2, 2024 10:00

Factors That Might Be Slowing Down Your SEO Progress

According to Ahrefs, 90.63% of content gets no organic traffic from Google and only 0.21% of content gets 1,000 monthly visits. Why is this happening? What factors could be slowing down your search engine optimization (SEO) efforts and preventing you from achieving higher rankings? Here are 12 common factors that might be holding back your... Read More »

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