June 22, 2023 10:00

Retention Marketing and the Art of Keeping Existing Customers Coming B...

Customer acquisition and retention are two crucial components of any successful business strategy. Here’s why: • Customer acquisition draws new customers to your business; more customers means more profits. • Customer retention keeps existing customers happy and loyal to your brand; satisfied customers equals repeat business. While customer acquisition generates more income for your business,... Read More »

June 20, 2023 10:00

What Is Bot Traffic and Why Should You Care About It?

As businesses become more reliant on digital marketing, it’s essential to understand the impact of bot traffic. But what is bot traffic? Bot traffic refers to non-human visitors coming to your website, making up 42.3% of all Internet traffic. “Bots are created to crawl the web and collect information about websites,” said Dan Casey, Thrive’s... Read More »

June 16, 2023 10:00

The Best Ways To Humanize Your B2B Marketing

Business-to-business or B2B marketing has long been thought to require a more serious approach than the business-to-consumer or B2C model. You are trying to convey the highest form of credibility and professionalism when closing a business deal. Therefore, it’s reasonable to keep your language formal and activities structured to secure a long-term partnership that generates... Read More »

June 15, 2023 10:00

The Many Benefits of Drone Videography for Your Business

Drone photography and videography are snowballing as the tech continues to evolve and become more accessible for businesses. As such, many seek to invest in drone videography services for various purposes and benefits. But if you’re on the fence, we explore the benefits and use cases of drone photography and videography in this blog. We... Read More »

June 13, 2023 10:00

What Is Google Analytics 4 and Why You Should Use It

For years, Universal Analytics (UA) has been the primary platform used by marketers and business owners for understanding user behavior and measuring the results of their marketing campaigns. The UA platform is a powerful tool that allows its users to: • Use a single user ID for all activity • Configure analytics in a multitude... Read More »

June 9, 2023 10:00

What Is Keyword Clustering and How Can It Impact Your SEO Content Stra...

We all know that Google is getting smarter every day, but many businesses are still stuck in the past when it comes to search engine optimization (SEO). For years, website owners have been optimizing their pages with only a single keyword in mind. But with Google’s natural language processing (NLP) capabilities continuing to evolve and... Read More »

June 8, 2023 10:00

Why Your Business Needs a CRO Audit and How It Shapes Your Content

The average landing page conversion rate is a meager 2.35%, meaning most website visitors are leaving without taking action (Wordstream). With conversion rate optimization (CRO) audits, you can identify gaps in your marketing efforts that may be hindering conversions. A CRO expert can help you make data-driven changes to your content optimization strategy, pinpointing the... Read More »

June 6, 2023 10:00

LinkedIn Debuts 4 New Updates For Business Pages: What This Means

LinkedIn is a powerful business platform that has revolutionized the way professionals network with one another. Initially, the platform’s focus was solely on fostering relationships between individual professionals, but it’s persistent in proving itself as fundamental for business-to-business (B2B) marketing. In March 2023, the platform unveiled a series of LinkedIn updates to help businesses step... Read More »

June 2, 2023 09:00

Google Data Studio for Beginners: Why This Is a Tool You Should Use

Marketing activities today are backed by research data obtained from customers at every stage of the customer journey. Data, such as a user’s buying behavior, goals, challenges and pain points, are crucial pieces of information that can impact the success of your marketing efforts in more ways than one. So, collecting as much data as... Read More »

June 1, 2023 10:00

Digital Marketing Mistakes To Avoid in 2023 (and What To Do Instead)

Before any feat, there is a right and wrong path to take. The same goes before you experience true digital marketing success. Worthwhile as it is, it doesn’t mean you should approach digital marketing mindlessly, churning tons of content and running simultaneous campaigns without much consideration. Digital marketing is an investment — a highly lucrative... Read More »

May 30, 2023 10:00

How To Prepare for August’s Transition Away From Google Ads Simi...

On November 1, 2022, Google announced its Google Ads services would stop generating similar audience segments by August 2023. This is a significant change for advertisers and brands relying on these audiences to drive successful campaigns. With this in mind, it’s crucial to start preparing now to transition away from similar audience segments to bolster... Read More »

May 26, 2023 10:00

Google Incorporates Generative AI Into Its Search Engine

It has been 25 years since Google launched its search engine, revolutionizing how people access information on the web. Throughout that time, Google has continually developed new ways to improve its search results and make it easier for users to find what they’re looking for. With advances in generative AI technology, Google is again changing... Read More »

May 25, 2023 10:00

A Rare Sign of Weakness for Google: Search King Admits Defeat to Open ...

Google, widely renowned for its search engine dominance, has been forced to confront an unexpected reality: its position in the artificial intelligence or AI arms race is no longer solid. In a leaked internal memo between executives, Google admitted that open source AI has surpassed it and other closed-source systems, making it impossible for them... Read More »

May 23, 2023 10:00

The Google March 2023 Broad Core Update Was a Big One: Which Businesse...

Since its inception in 1988, Google has implemented thousands of algorithm updates. From smaller tweaks to major Google core updates, these changes aim to improve the quality and relevance of search results. On March 15, 2023, Google announced its first broad core search algorithm update of the year. Known as the March core update, it... Read More »

May 19, 2023 10:00

How Google’s Link Spam Update Could Affect Your Content Marketing

Google is constantly evolving its Search algorithm to deter black hat marketing tactics. In the past, websites could easily rank through keyword stuffing, regardless of the content quality. Today, the same actions could get your website penalized or ultimately deindexed from Search results. This shows that Google has evolved its search engine to favor user-oriented... Read More »

May 18, 2023 10:00

Google Plans To Integrate Conversational AI Into Search To Combat Risi...

Google is taking steps to amplify the search experience by incorporating conversational AI techniques. Specifically, the search giant is implementing large language models (LLMs) to boost its search engine’s ability to recognize and respond to user queries in a more conversational and natural style. “Will people be able to ask questions to Google and engage... Read More »

May 16, 2023 10:00

Early Pushback for ChatGPT: What Does This Mean for the Future of AI?

Since its release in November 2022, OpenAI’s ChatGPT has been a game-changer in the field of generative artificial intelligence (AI). Its ability to understand natural language and produce informative human-like responses has transformed various industries, such as banking, programming, healthcare, sales and marketing. As technology continues to evolve, we can only expect to see more... Read More »

May 12, 2023 10:00

What We Know So Far About Ahref’s Search Engine Called ‘Yep’

You might have heard of Ahref and are more familiar with its search engine optimization (SEO) and keyword research tool. Well, Ahref has also introduced a new search engine tool – ‘Yep.’ Yep, that is the search engine’s name. And, while not much is known about the new search engine, it’s essential to keep tabs... Read More »

May 11, 2023 10:00

Google Introduces New Googlebot Web Crawler Named GoogleOther: What Yo...

Google recently unleashed a shiny new web crawler, “GoogleOther,” designed to give its primary search index crawler, Googlebot, a much-needed break. According to Google Analyst Gary Illyes, the new crawler will handle non-essential tasks like research and development (R&D) crawls, allowing Googlebot to focus on its primary job of indexing the web. The update is... Read More »

May 9, 2023 10:00

Google Is Planning a New Search Engine Under Project Magi: What You Ne...

Google is making major changes to its search engine technology to keep up with the rapidly changing landscape of artificial intelligence-powered search engines. The company’s recent reaction to an impending loss of a multi-billion dollar contract with Samsung (Reuters) to Microsoft’s Bing shows just how serious Google is about keeping its edge when it comes... Read More »

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