May 5, 2023 10:00

9 Video Marketing Trends Set To Dominate 2023

The pandemic was a catalyst for many things, and the video landscape was not spared. From live to shoppable videos and an emphasis on transparency, the coronavirus substantially influenced the video marketing trends we still see today. In this blog, we talk about video trends in both marketing and production. You can find examples and... Read More »

May 4, 2023 10:00

SEO Metrics To Track To Improve Your Digital Marketing Campaigns

In today’s digital age, search engine optimization (SEO) is no longer optional. It’s a must for any business that wants to supercharge its online presence. The challenge is there’s no one way to do SEO. Brands that want long-term digital marketing growth must constantly adapt to trends, track campaign results and improve strategies as data... Read More »

May 2, 2023 10:00

How To Use ChatGPT for Your Keyword Research and Content Topic Ideatio...

From its developers, OpenAI, ChatGPT is a sibling model of InstructGPT. The software’s dialogue format allows it to answer follow-up questions and do tasks based on the previous context it was given. Furthermore, it runs on GPT 3, a language model producing human-like text to get user feedback on InstructGPT’s strengths and weaknesses. However, this... Read More »

April 28, 2023 10:00

What Google Has To Say About AI Generated Content From the Likes of Ch...

The quick answer: According to Google’s February 2023 guidelines on AI-generated content, Google reiterated that it doesn’t hate automatically generated content – as long as it helps users and abides by Google’s spam policies. With AI writing tools such as ChatGPT and Jasper emerging left and right, content creators enjoy benefits like faster turnaround times... Read More »

April 27, 2023 10:00

Meta Rolls Out AI and Automation Tools for Advertising: What Does It M...

Automation suggests improved speed and convenience in performing tasks that take a lot of time and effort manually. Artificial intelligence (AI) refers to the technological ability to process information and act on it intelligently, as a human does. Together, AI and automation streamline paid advertising on social media, making it easier for business owners and... Read More »

April 25, 2023 10:00

How the Recent Leak of Yandex’s Source Code Could Provide SEO Insigh...

Search engines consider various factors when ranking websites in search engine results pages (SERPs). These factors are constantly updated and can vary between search engines, making it challenging for digital marketers and website owners to adapt to the latest algorithm changes. The tricky thing about search engine optimization (SEO) is that ranking factors are never... Read More »

April 21, 2023 10:00

Google Tells Us How To Optimize Your Titles in Search Results

Google updated the page on title tags in Google Search Central. The new sections discuss how website developers can influence how title tags are displayed by following their best practices. But what are title tags, and why is it essential to follow Google’s title tag guidelines? Read on to find out. What Is a or... Read More »

April 20, 2023 10:00

What Google’s New Search Guidelines for AI Content Mean for SEO

Artificial Intelligence (AI) has revolutionized the way we create content. Since the release of ChatGPT, Jasper.ai, Bing AI and Bard, users have casually experimented with these AI content writing tools, using them to perform various tasks with remarkable ease and speed. ChatGPT, for example, is capable of answering queries, producing long-form articles and writing code.... Read More »

April 18, 2023 10:00

ChatGPT Update: OpenAI Introduces Plugin Support – How This Will Hel...

OpenAI’s ChatGPT is about to get an upgrade with the introduction of plugin support. This will open up a world of possibilities for anyone looking to scale their business operations and marketing campaigns. With this new capability comes the potential for ChatGPT to do things like browse the internet for information not in its model,... Read More »

April 14, 2023 10:00

How Bing AI Search Uses Website Content: Will This Impact the Future o...

On February 7, 2023, Microsoft introduced its new, AI-powered Bing search engine and Edge browser, Bing AI, to selected users. Within 48 hours of its release, over one million people had already signed up for the waitlist. The new Bing uses artificial intelligence (AI) to improve search results and user experience. Its key features include... Read More »

April 13, 2023 10:00

The Google Counterpunch: Search Engine King Launches BARD AI Chatbot T...

The world is witnessing an artificial intelligence (AI) revolution. From OpenAI ChatGPT-4 to Bing, AI is reinventing the search experience like never before. Since Open AI released its first conversational AI tool in November 2022, other tech companies have followed suit. This has led to a surge of innovation and competition within the field as... Read More »

April 11, 2023 10:00

AI Isn’t for Words Only: Bing Image Creator Tool

On March 21, 2023, Bing and Microsoft Edge took their artificial intelligence or AI-powered search experience to the next level by integrating Image Creator into Bing Chat. This new tool is powered by an advanced version of OpenAI’s DALL∙E model, allowing users to create a picture simply by describing what they want to see in... Read More »

April 7, 2023 10:00

TikTok Enters the Search Ad Market: What To Know

TikTok, the popular video-sharing platform, is entering the search ads market. This move marks a major shift for TikTok as it looks to capitalize on its growing user base and compete with Google and Microsoft in the space. With this new TikTok paid ads feature, businesses can now reach younger audiences more effectively through targeted... Read More »

April 6, 2023 10:00

Google February 2023 Product Reviews Update: Here’s How It Impacted ...

Google revealed its sixth product reviews update on February 21, 2023. The product reviews system update took 14 days to fully roll out and wrapped up on March 7. It fine-tunes the way Google ranks and displays product quality reviews on search engine results pages (SERPs), providing users with more helpful and trustworthy product quality... Read More »

April 4, 2023 10:00

If Google Wasn’t Worried Before, It Should Be Now: Multimodal OpenAI...

OpenAI is yet again making headlines with the GPT 4 release date; just four months in wowing the tech sector with conversational AI, ChatGPT. The next-generation GPT-4 AI tech was unveiled in a blog post — and it’s more than a conversational AI. Let’s talk about all things GPT-4 in this blog. Initial OpenAI GPT... Read More »

March 31, 2023 10:00

Google Business Profile Update: Local Spam Now Includes Duplicate Phot...

In August 2022, Google released a policy update regarding spamming on Google Business Profile posts. It surprised web admins, search engine optimization (SEO) specialists and business owners because there was no fanfare; Google never announced it. This change has significantly affected the local SEO efforts of businesses using their Google Business Profiles. The local online... Read More »

March 30, 2023 10:00

Google Bard Is the Search Engine’s New AI Chatbot: What This Means f...

Artificial intelligence (AI) has evolved over the last few years. In the past, AI was limited to a few commands, such as asking Siri to set the alarm or using Google Maps to find the nearest store. Today, it has plenty of applications to help billions of lives. With virtual technology evolving, artificial intelligence chatbot... Read More »

March 28, 2023 10:00

Google Just Invested $300M in an OpenAI Rival To Take On ChatGPT: What...

ChatGPT, an artificial intelligence (AI) chatbot, was released by OpenAI in November 2022. Just three months later, Google was reported to have invested about $300 million into Anthropic, a startup founded by former OpenAI employees, in late 2022. This has given the search engine giant a 10% stake in the company. Does this mean that... Read More »

March 24, 2023 10:00

Common Digital Marketing Challenges To Overcome in 2023

Digital marketing challenges come in different shapes and sizes; some are experienced industry-wide, while others are seemingly unique to a particular business. In this blog, we look at the top problems in marketing brands are up against in 2023. We also added some tips if you’re looking for digital marketing solutions to weather the storm... Read More »

March 23, 2023 10:00

The Buyer’s Journey: Which Types of Content to Create for Every ...

Consumers may occasionally make an impulse buy. Who hasn’t absent-mindedly grabbed a candy bar near the supermarket’s cash register? For most purchases, however, consumers go through the buyer’s journey before reaching for their wallets. The buyer’s journey is a process every buyer goes through on their path to purchase. It consists of three... Read More »

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