February 15, 2022 10:00

Everything To Know About Google’s Title Tag Update So Far

In case you missed it, Google is now displaying your carefully crafted title tags less often than it used to on the search engine results pages (SERPs). Dubbed the “Titlepocalypse” by some search engine optimization (SEO) experts, this recent Google update seems to put title generation more in the hands of the search giant, which... Read More »

February 11, 2022 10:00

The Best Venues For Team Building and Corporate Events in Birmingham

Remote working offers workers plenty of advantages. Employees across various industries, from freelancers and creatives to finance professionals and digital marketing experts in Birmingham, enjoy less commuting time, greater flexibility and a better work-life balance. However, seeing teammates exclusively through screens can also lead to feelings of isolation and burnout. The good news is in-person... Read More »

February 10, 2022 10:00

How To Measure User Experience and Why It’s Important To Track UX

A great user experience (UX) is key to successful website design and management. Understanding user experience basics is the first step toward developing a site that delights visitors and gives them the best experience possible. One of these fundamental principles is knowing how to leverage metrics to measure user experience, assess your site and optimize... Read More »

February 8, 2022 10:00

How To Plan, Measure and Achieve the Right Marketing Goals

Picture this: A business jumps into the digital marketing arena with no clearly defined goal. Further down the line, it sets a goal, but its marketing campaigns aren’t getting any results. Now, the organization is trying to hit several goals, but there’s simply not enough budget to make them happen. Do any of these situations... Read More »

February 4, 2022 10:00

The Best Venues for Team Building and Corporate Events in London

A 2020 report reveals that London’s suburbs have the highest population of professionals working in the comfort of their homes. But as the world moves closer to a safer, less restrictive normal, there has never been a better time to reconnect with your team members and start the year right. Once you’re ready, your London... Read More »

February 3, 2022 10:00

Why Repurposing Your Content Is a Great Strategy and How To Start

One of the very first things you learn in digital marketing is that content is king. Investing time and money into churning out quality content is how we reap the benefits of search engine optimization (SEO). But after a piece of original content has served its purpose, do you let it just sit at the... Read More »

February 1, 2022 10:00

The 10 Top Considerations for Mapping Out a Business Growth Strategy

All businesses aim for growth, but not all have an actual business growth plan. Meeting specific business growth objectives is more than just a strategy – it’s the bedrock of your growth as a company and essential to your success. Consider this: Consumer behavior shifts frequently, and market conditions are often unpredictable. Business growth strategies... Read More »

January 28, 2022 10:00

How To Scale Your Digital Marketing as Your Business Grows

Your company has enjoyed a strong demand for its products or services, expanded into a new location and raised its revenue to an all-time high. Congratulations, your business has marked a growth milestone! But now, you may also be focused on making this upward trajectory last. And that cannot happen without consistently attracting and gaining... Read More »

January 27, 2022 10:00

The Best Places to Work Remotely From in Glasgow

Glasgow is Scotland’s most populous city and is a thriving hub for numerous key industries, including digital technology, financial services, life sciences and engineering design. As a result, coworking spaces are sprouting up all over Glasgow to accommodate the demands of the growing number of remote workers from these sectors. There are many benefits to... Read More »

January 25, 2022 10:00

The Anatomy of a High-Converting Landing Page

Attention is the new currency. With so many businesses competing for a single internet user’s attention, it takes an expertly crafted customer journey and an optimized marketing funnel to engage a “window shopper” online. But to successfully turn them into a customer, you need to direct them to an excellent landing page that drives them... Read More »

January 21, 2022 10:00

Tips for Writing an Email Newsletter People Actually Want To Read

When was the last time you opened an email newsletter from one of your own subscriptions? Let’s face it: Most email newsletters are marked read, deleted or ignored altogether. However, when crafted optimally, they can engage an audience, increase site traffic, drive more sales, build your credibility as an authority in your niche and grow... Read More »

January 20, 2022 10:00

The Best Places to Work Remotely From in Dublin

Technology has totally changed the way we work. Today, many workers embrace the digital nomad lifestyle, completing big projects entirely online in the comfort of their homes. But while working from home does have its upsides, sometimes you just need a change of pace and scenery to make you feel more productive and energized. The... Read More »

January 18, 2022 10:00

Answering the 25 Most Asked Digital Marketing Questions

“Is digital marketing worth it?” This is one of the most common digital marketing questions that every burgeoning entrepreneur, marketer or business owner has. And as an agency that’s been around for more than 16 years, it’s one we’ve answered for our clients time and time again. To anyone running a business today, online marketing... Read More »

January 14, 2022 10:00

Instagram Statistics You Should Know in 2022

Instagram has come a long way from its debut as a photo-sharing social media platform. It’s now a powerful marketing tool used by Instagram advertising experts, influencers and brands to widen their reach and tap new audiences. Using Instagram for business marketing brings your brand a step closer to greater visibility, increased website traffic, solid... Read More »

January 13, 2022 10:00

The Best Places to Work Remotely From in Manchester

The COVID-19 outbreak converted millions of office workers into remote employees almost overnight. And while it appears the worst of the pandemic is behind us, the remote work trend is here to stay. In fact, 97 percent of workers from around the world would like to work remotely for the rest of their careers, according... Read More »

January 11, 2022 10:00

How Amazon Sellers Can Increase Sales in 2022 To Offset Higher Fees

Popular online marketplace Amazon recently announced a new Amazon fee structure that will take effect on January 18, 2022. The increase in Fulfillment by Amazon (FBA) fulfillment and referral fees aims to partially offset the higher permanent operating costs that the company will face going forward to support its growing workforce, fulfillment and sorting centers,... Read More »

January 7, 2022 10:00

How To Increase Your Domain Authority and Why It Matters

Getting your website to rank high on search engine results pages (SERPs) involves many moving parts, with one critical piece being Domain Authority (DA). If you Google Domain Authority, your top search result will be from Moz – the search engine optimization (SEO) experts credited for developing the Domain Authority score. Moz Domain Authority was... Read More »

January 6, 2022 10:00

The Best Places to Work Remotely From in Birmingham

Freelance developers, creatives, entrepreneurs and Birmingham digital marketing professionals are no strangers to remote working. Even before the health crisis prompted the closure of offices around the world, many professionals were already enjoying the advantages of telecommuting and taking their work wherever they felt the most efficient. That said, remote working has its downsides –... Read More »

January 4, 2022 10:00

Top Search Ranking Factors To Focus on in 2022

Google’s algorithm uses several ranking signals to provide the most relevant results to a search query. But even the most sophisticated search engine optimization (SEO) strategy or experienced SEO agency can only focus on a few to succeed. And that’s what you should do – if you haven’t been doing it yet. The good news... Read More »

December 31, 2021 10:00

What Is Digital PR and Why You Need It

If you haven’t generated the visibility and exposure you want for your brand, there could be a strategy missing from your campaign: digital public relations (PR). In 2008, IKEA partnered with digital PR agency Ketchum to explore an amusing idea to increase brand awareness and boost sales simultaneously. The concept? Let comedian Mark Malkoff live... Read More »

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