April 22, 2016 11:55
How To Decrease Bounce Rate: 17 Simple Tips
Pogo sticks, basketballs, trampolines, toddlers on a sugar high – there are many cases where more bounce is better (well, that last one depends on how much energy you have as a parent), but a website isn’t one of them. Every website has visitors who enter and then, without staying long or reading much, decide... Read More »
April 15, 2016 13:51
High Bounce Rate: When It Does And Doesn’t Matter
Is a high bounce rate a bad thing? Basically, it depends. Your website’s Bounce Rate refers to the number of people who arrive on your site and rapidly leave without navigating to any of your other pages. Each time this happens it’s counted as a bounce. This seems like a bad thing but it isn’t always.... Read More »
April 13, 2016 14:20
Targeted Marketing: How to Divide and Conquer
How would you define your company’s audience for commercials, promos, and sales? It could include students, stay-at-home moms, seniors, or young couples. However, these categories are still too general for small and medium-sized businesses that cannot afford to advertise to everyone. Understanding your target market will help you compete with larger companies since market segmentation... Read More »
April 7, 2016 10:47
How to Write Content: 25 Quick Tips for Writing Like A Pro
Writing web content can be tricky. There are all kinds of points to remember and errors to avoid. For your convenience, here are 25 of the best tips on how to write content for websites that will keep your Internet audience coming back for more. How to Write Content That Zings 1. Consider your audience.... Read More »
April 6, 2016 15:23
The Impact From Google Removing Sidebar Ads
On February 19th, Google rolled out a significant change to their desktop search results. Google pushed out a global change that removed the sponsored text ads from the right sidebar. Google had been testing this for quite awhile and felt that this change would match the mobile experience. So what changed? Google used to show... Read More »
April 5, 2016 16:31
Market Segmentation: 4 Ways The Strategy Increases Your ROI
Market segmentation divides your pool of clients into more manageable groups. Each of these groups or segments share specific demands, desires, and interests that set them apart from other groups, according to BusinessDictionary.com. Many traditional marketing methods, like tv or print ads, billboards, radio spots, etc. don’t allow for extensive targeted marketing; with those methods... Read More »
March 31, 2016 13:45
11 Great Lessons From Bad Customer Service
I had the worst phone in the world. I’m not kidding. It was a Samsung Galaxy Fame Lite. I should have known that a phone with that many words in its name was not to be trusted, but it was the best option available at the cell shop, and I thought it would, at least,... Read More »
March 29, 2016 13:30
8 Reasons Why Web Design and SEO Need To Work Together
In just a few years, SEO has gone from being relatively unknown to being a staple of modern business marketing. While some companies may have been able to get away without formulating an SEO strategy for their website, it is becoming harder and harder for companies without a clear SEO strategy to find new business... Read More »
March 24, 2016 17:53
Good Website Design: 10 Signs You Don’t Have It
Congratulations, traffic counts are jumping higher every day! But you still aren’t making money. You might want to check on your metrics for repeat visitor percentage and average session length. If these numbers are very low, it means visitors are leaving quickly and not coming back. Lack of good web design spoils the best marketing... Read More »
March 22, 2016 15:01
Email Marketing Tips: 5 Ideas For Increasing Conversion
To be successful in today’s digital landscape, email marketing is an absolute must. It’s been proven to generate leads, strengthen customer bases and build long-term brand loyalty. In fact, people who buy products marketed through email spend 138% more than people who don’t receive email offers at all. But an email marketing campaign isn’t worth... Read More »
March 18, 2016 17:10
Working From Home: 5 Mistakes That Will Come Back To Haunt You
Working from home has many benefits (No long commute! More time at home! Pants not necessary!) but also its own set of challenges. Since the team at Thrive Internet Marketing has members on 4 different continents, we’ve got a lot of experience and tips regarding working remotely. Let’s start with some basic mistakes we’ve encountered... Read More »
March 15, 2016 14:56
Credit Union Website Design: Why Your Site Must Be ADA Compliant
Title III of the Americans with Disabilities Act (ADA) stipulates that all “places of accommodation” be accessible to those with disabilities; This means that all types of people must have the same access to information and services a business provides. “Places of accommodation” has historically included physical spaces, such as retail shops and restaurants, but... Read More »
March 10, 2016 17:38
WordPress Custom Designs And The Flaws Of Website Templates
WordPress is a fantastic option for business since it is easy to use and offers an array of affordable, ready-made templates. In the last couple of years, millions of businesses have bought WordPress templates as they are cheap, simple, and an instant website. But a few things are missing with a template that WordPress custom... Read More »
March 8, 2016 08:40
Small Business Tips: 7 Pointers to Help You Find Great Interns
Thrive is in the business of helping businesses grow online. with that in mind, this is a post with general advice for small businesses. We hope you find it helpful! Interns are an excellent addition to any small business as they bring fresh perspective and ambition to the company. Before you can add an intern... Read More »
March 3, 2016 17:00
PLA: Becoming A New PPC Opportunity
As of February 19th the right side of PPC Ads will no longer appear in Google SERPs. This will have an affect in the way search results will appear in Google. With the removal of the ads we are going to begin seeing an increase in the number of Product Listing Ads (PLA). What are... Read More »
February 29, 2016 18:32
Why You Should Include Google Ads In Your Local SEO Strategy
The number of marketing tools available for performing local SEO businesses continues to grow. If you’re a webmaster, you are probably aware of Google Search Console, which allows you to monitor and support your presence in organic search results. But there are countless other SEO tools for maintaining this bearing as well. It can be... Read More »
February 18, 2016 11:04
How SEO Companies Use Google Analytics For Insights
Your small business SEO strategy is conceptualized from many different components. One of those components that a search engine optimization company uses to implement your strategy is the Google Analytics platform. Using Google Analytics provides immensely helpful insight in terms of how you can achieve higher rankings in the search engines. Your Google Analytics overview... Read More »
February 17, 2016 10:00
3 Reasons Why Google Ads are Great for Small Businesses
In the world of digital marketing, there are seemingly endless options to explore to promote your business. From social media marketing to traditional search engine optimization and beyond, how do you know which form of Internet marketing is right for you? The truth is that the various forms of digital marketing operate quite differently from... Read More »
February 12, 2016 11:00
Effective Newsletters: 5 Tips for Creating Great Business Emails
Newsletters are an integral part of email marketing, leading to increased sales and expansion of brand awareness, yet far too many companies underestimate the power of an effective newsletter campaign. If you want to get the word out about your company in a huge way, get your newsletter up and running! 5 Beginning Steps For... Read More »
February 9, 2016 16:39
How To Customize Google Knowledge Graph
What Is Google’s Knowledge Graph? It is a knowledge base of notable entities such as brands, famous people, and places that Google collects from various sources across the web. The Knowledge Graph provides structured and detailed information about the entity as well as additional links. When users typically search for a business such as a... Read More »
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