June 19, 2018 14:16

How to Perform an On-Page SEO Audit

You’ve heard of the importance of good SEO, but how do you know your website’s current SEO strategy is working? When it comes to businesses and SEO, figuring out where to start can be challenging. An SEO audit serves as a type of guide map for business owners to improve their strategy. An audit evaluates... Read More »

June 15, 2018 16:12

Plumber SEO: How a Local SEO Campaign Can Grow Your Plumbing Business ...

The plumbing industry is one that holds a lot of potential for certain digital marketing campaigns and tactics to be incredibly helpful and lucrative. While you might still get some great business from sending out coupons and offers in the mail, many potential customers have shifted to searching only online when they’re in need of... Read More »

June 15, 2018 08:56

Thrive Gives Back: Katie’s Work at Foster Village

Located in Dripping Springs, TX, Foster Village helps foster families, kinship families and reunited families during their time of crisis. It’s led by experience foster and child welfare advocates, and board members made up of community professionals. This wonderful team empowers families throughout their whole time fostering. On Wednesday nights, I am lucky enough to... Read More »

June 14, 2018 11:57

Google Ads Bidding Best Practices: New Tactics Learned at Google Headq...

It is important to periodically evaluate your Google Ads bidding strategies to make sure you are maximizing your budget, minimizing wasted spend, and capturing the most conversions possible. By not bidding efficiently, you can miss valuable conversions and quickly waste your budget. I was lucky enough to attend a training at the Google headquarters in Austin,... Read More »

June 13, 2018 14:51

How to Avoid the Website Redesign Perfection Trap

Going through a website redesign can be many things. It can definitely be exciting, but might also feel daunting. After all, it’s a pretty big task to move from whatever you have now to a new site. Working with an experienced web design company like Thrive is a must and will make the process much... Read More »

June 8, 2018 09:34

Meet the Thrivers: Casey Cipoletti

Name: Casey Cipoletti Role at Thrive: Social Media Specialist Location: Shreveport, LA Family: Husband, Jonathon, and two-year-old son, Luca Pets: Two cats – Sonny (Santino) and Lily When did you start at Thrive? January 2018 What are some of the things you love about being a Thriver? All the people at Thrive are genuinely good... Read More »

June 7, 2018 15:52

The top 10 tools & resources for finding blog post ideas

Everyone knows these days how important blogging is. It’s clear that producing high-quality content on a regular basis increases organic visits and rankings (SEO), and helps your business or brand become an authority on the topics you write about. The question is, though, what do you write about? If you’ve ever tried to blog on... Read More »

June 5, 2018 09:52

New 2018 Internet Trends Report Released: What You Should Know

Every year, Mary Meeker (a well-known venture capitalist in the internet world) releases a report with a whole slew of insights into how we use the world wide web. If you’re really interested in the web, go ahead and page through all of the 2018 report. It’s long, though (294 slides), so we took a... Read More »

June 4, 2018 17:00

5 Ways to Improve Your Google Ads Quality Score

In a successful Google Ads campaign, quality score is crucial. Unfortunately, many marketers don’t fully understand the concept of a Quality Score or how to improve theirs. While a Quality Score may seem irrelevant, it’s an incredibly important marker of quality that can go a long way toward improving your PPC campaigns. Read on to learn more.... Read More »

June 1, 2018 16:01

How CTR Affects Organic Rankings

There has always been this SEO rumor for a few years now that that click-through rate (CTR) affects your site rankings. While Google denies that CTR affects rankings, Bing has confirmed this quite some time ago. However, according to Backlinko’s list of Google Ranking Factors for 2018, click-through-rate does have an impact on rankings. What... Read More »

May 31, 2018 09:31

4 PPC Landing Page Best Practices for Lead Generation

Having a strong Google Ads account is only half the battle when it comes to paid search marketing. Your landing page experience needs to be just as strong! A bad user experience on a landing page will result in a loss of the sale. If you’re paying to send people to a certain page, that... Read More »

May 29, 2018 09:45

Custom Web Design vs. Template Websites: What’s Right for Your B...

Designing your business website isn’t something to make rushed decisions about. It’s most likely what clients and customers see before almost anything else pertaining to your business. It can literally make or break your online presence and, ultimately, your business itself. So, when going to the prospect of a website redesign, you need to figure... Read More »

May 25, 2018 09:33

Meet the Thrivers: Matt Ellis

Name: Matt Ellis Role at Thrive: PPC Specialist Location: Chicago, IL When did you start at Thrive? January 2018 What are some of the things you love about being a Thriver? Where do I even start?! There is a reason that everyone in the Thrive family wants to wear a Thrive t-shirt from day one! Our... Read More »

May 24, 2018 15:42

How to Set up Advertising Budget Rules in Google Ads

In my opinion, PPC marketing should be the most beloved tool in any marketer’s toolkit. Unlike traditional forms of marketing, where you purchase ad space for a limited amount of time and essentially hope for the best, PPC marketing allows you to pay for an advertisement only when someone clicks on it to navigate to... Read More »

May 22, 2018 15:53

This is How to Decide Between SEO vs. PPC

One of the questions often asked by people wanting to invest in digital marketing is this: Which is better for my website, PPC or SEO? That’s a pretty great question, and an important one to think about before investing in internet marketing! You may think you already know which one you need, but doing some... Read More »

May 17, 2018 12:05

The Agency Rundown: How is Thrive different?

When you begin the search for a digital marketing agency, it can feel like comparing apples to apples. Sure, you can get a sense of a little bit of difference between agencies when you check out their websites, but it’s difficult to really understand what sets any of them apart. You can get a feel... Read More »

May 15, 2018 10:04

What should I be doing in my Google Ads account on a daily basis?

Managing a Google Ads account on a daily basis can become clouded. As advertisers, how can we make the best use of our time? Whether you have inherited a pre-existing campaign or are building a new campaign from scratch, performing daily PPC campaign optimizations is crucial to its success. Here are some things you can... Read More »

May 14, 2018 10:29

Meet the Thrivers: Moosa Hemani

Name: Moosa Hemani Role at Thrive: SEO Specialist and Link Builder Location: Karachi, Pakistan Family: Wife and two daughters Pets: Parrot (ChoCho) When did you start at Thrive? I started in 2016, December so I am working for Thrive for more than a year now! What are some of the things you love about being... Read More »

May 10, 2018 14:00

7 reasons why your social media strategy isn’t working (and what to ...

The world of social media can be a crazy and confusing place. From algorithm changes to new channels popping up, it can be a challenge just to keep up. If you’re wondering why your social media strategy isn’t working, or you’re not quite seeing the engagement you had hoped, you might need to dig a... Read More »

May 8, 2018 09:24

How to Write Website Content in 2018: A Guide to Content Writing Best ...

Content. Without it, what would your website be? It might look nice, but it would be an empty shell. In 2018, content is both what makes your website yours and drives traffic to it. It’s what determines what keywords and queries your website comes up for in search engines. It can be the difference between... Read More »

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