February 13, 2025 10:00
What Is SERP Volatility and How To Deal With It
Ranking well on search engine results pages (SERP) is one of the top aims of search engine optimization (SEO) strategies. It can feel good to reach that top spot and stay there. From a functional standpoint, ranking on the first page of search results brings more traffic and customers to your website. But your SERP... Read More »
Google Is Removing Reviews: How Does It Impact Your Local Rankings and...
On Monday (February 10), we noticed a “Google review crisis” happening: Hundreds of thousands of business reviews disappeared from the Google business profile (GBP). This instantly reminded us of a similar situation that had happened just a couple of months ago. One of the baffling things observed this time, though, was that the review count... Read More »
February 12, 2025 10:00
Rebranding 101: How To Rebrand Your Business in 2025 [+ Real Examples]...
Rebranding can be an exciting opportunity to refresh your brand and reignite a stronger connection with your audience. But let’s be real. It can also come with a hefty price tag, especially if things don’t go according to plan. While it’s impossible to predict exactly how your customers will eventually react, there are practical strategies... Read More »
February 11, 2025 10:00
How Fake Reviews Can Damage Your Business
At a time when everything can be rated with stars and reviewed online, managing your business’s reputation can often feel like balancing on a tightrope. A single negative review can have lasting repercussions, and the absence of positive ones can make even a fantastic product feel invisible. You might be thinking, “Wouldn’t it just be... Read More »
February 10, 2025 10:00
Understanding the ‘SEO Slog’: Why Everything Good Is Worth...
Maybe you’ve spent weeks or months tweaking your keywords, improving page speeds and publishing blog posts, yet your traffic graph looks more like a flat line. It can be downright frustrating. But search engine optimization (SEO) takes time (often months, if not a year) before you start seeing results. Algorithms need time to crawl, index... Read More »
February 6, 2025 10:00
How To Protect Your Business From Advertising Scams
Advertising is a big part of growing your business, especially with more businesses competing to stand out online. Plenty of legitimate advertising tools and partners help you get the most out of your online advertising budget and efforts. Unfortunately, many scammers are just waiting to take advantage of businesses with empty promises, fake stats and... Read More »
February 5, 2025 10:00
How To Design and Develop Landing Pages That Convert
Not every visitor who clicks on your ad or call to action (CTA) will automatically convert when they land on your page. Drop-offs can happen for many reasons, including slow load times, bland copy, missing contact details or a lack of trust signals, to name a few. Your job now is to remove these obstacles... Read More »
February 4, 2025 10:00
10 Tips for Successful Franchise Reputation Management Across Multiple...
Online reputation management (ORM) is needed for any business, but it can be tricky for those operating franchises. In franchise management, you’re not managing a single Google Business Profile or Facebook page but multiple listings, each with its own customer experiences and feedback, which can be either negative or positive. In this franchise ORM blog,... Read More »
February 3, 2025 10:00
How To Write Sales Copy That Grows Your Leads
Sales copy is a pivotal part of any marketing campaign. When written correctly, it converts potential customers into loyal clients. The right words will highlight the value of your product or service, address your customers’ pain points and, ultimately, encourage action. Whether you are a seasoned marketer or a business owner looking to enhance your... Read More »
January 30, 2025 10:00
What Is Content Decay and How To Fix It
We’ve all been there — you’re reviewing your content, and suddenly, you notice a drop in traffic or rankings on pages that used to perform well. Don’t panic. It’s a natural part of the content lifecycle. As content ages, it can start to lose effectiveness, which may cause dips in search rankings and traffic. The... Read More »
January 29, 2025 10:00
Lead Generation: The Ultimate Guide to Inbound Marketing
Hard sells, non-personalized ads and cold calls: while these strategies might have worked in the past, many customers today don’t like being bombarded with information – especially when they don’t ask for it. This has led many businesses to adapt through inbound marketing. Inbound marketing focuses on attracting people by offering value. Instead of chasing... Read More »
January 28, 2025 10:00
How Reputation Management and Relationship Marketing Work Together to ...
Did you know that the cost of customer acquisition can be up to 25 times higher than retention? This is why many successful companies focus on keeping existing customers happy. Online reputation management and relationship marketing play essential roles in customer satisfaction. While reputation management shapes how customers view your brand, relationship marketing strengthens the... Read More »
January 27, 2025 10:00
Keyword Density: What Is It and Why Does It Matter?
For many years, keyword density, the number of times a keyword or a keyword phrase appears in written content in comparison with its word count, was essential in search engine optimization (SEO). Content creators aimed for a specific keyword density, believing it directly influenced search ranking. A lot has changed since then when simply using... Read More »
Why Storytelling Is the Key to Building Trust and Driving Sales
Storytelling isn’t just for bedtime — or for those “once upon a time” fairy tales we all zoned out on as kids. It’s the secret weapon small businesses need to cut through the noise of endless ads, boring sales pitches and yet another influencer “hustle” post. Here’s the deal: 92% of consumers say they want... Read More »
January 23, 2025 10:00
Content Repurposing: How To Do It and Why It Matters
An effective content marketing strategy requires fresh and engaging content. However, creating something truly original each time can be time-consuming, especially when creating multi-channel marketing content that covers similar topics. Content repurposing allows businesses to maximize their existing content. By leveraging your published content through different forms and content types, you can maximize minimal resources... Read More »
January 22, 2025 10:00
Everything You Need To Know About Lead Generation Funnels
Before you can make a sale, you need leads. Leads are individuals who have shown interest in your product or service but haven’t committed yet. The thing is, not all leads are ready to buy right away. You need to nurture their interest, provide value and address their concerns before they feel confident enough to... Read More »
January 21, 2025 11:00
Navigating the U.S. TikTok Ban: What Marketers Need To Know
On Monday evening (Jan. 20), President Donald Trump signed an executive order suspending the enactment of the law banning TikTok in the U.S for 75 days, creating a new deadline for TikTok’s fate to be decided by April 5. It will be a time to lend his “Administration an opportunity to determine the appropriate course... Read More »
January 21, 2025 10:00
Video Testimonials vs. Written Reviews: Which Drive More Sales?
As more and more businesses move their operations online, social proof and maintaining a good reputation have never been more important. Customer reviews and testimonials can significantly impact a brand’s reputation, which in turn affect its sales. Before making a purchase, many people consult product or brand reviews first. A 2023 survey found that most... Read More »
January 20, 2025 10:00
What Is Deep Content and How Can It Protect Your Brand in the AI Era?
On November 30, 2022, OpenAI released ChatGPT to the public, disrupting the pace of content creation and strategy. This content intelligence tool promised to produce a large volume of content at an impressive rate, reducing the time and effort needed for manual writing. However, as the Internet became saturated with such content, it became clear... Read More »
January 16, 2025 10:00
Essential eCommerce SEO Best Practices for 2025
If you sell products online, having a well-optimized eCommerce website isn’t just a nice to have. With millions of shoppers searching for products daily, it’s imperative to invest in search engine optimization (SEO) to stand out and connect with a ready-to-buy audience. Your eCommerce SEO strategy must be sharp, focused and tailored to evolving search... Read More »
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