December 6, 2016 09:03

Integrated Digital Marketing: How To Create A Killer Plan

As marketers, we’re guilty of it. We forgo the use of traditional marketing and focus on integrated digital marketing strategies aimed at getting more Tweets, shares, pins, favorites, and ratings. We want higher search engine rankings, and we focus on the Internet behaviors of targeted consumers. Unfortunately, in all that rush, we tend to forget... Read More »

December 1, 2016 17:40

How to Use Industry Awards to Boost Your Marketing Strategy

For small businesses, one of the biggest challenges of gaining relevance is building authority. While you can do this through quality content, great products, and intelligent networking, you have a leg up on marketing if you’ve won any industry awards. Industry awards send the clear message that you are a quality service provider. Use them... Read More »

November 29, 2016 15:30

Live Social Media: How To Leverage It For Your Event

Social media is fantastic for many things: it allows you to connect with customers and enjoy increased engagement, but did you know it can help you make the most of live events as well? Today, the use of social media for live events is becoming near-universal, and more and more brands are hopping aboard. Here’s... Read More »

November 18, 2016 11:11

Five Web Design Predictions for 2017

Web design is constantly evolving. Check out these five predictions for web design in 2017. Storytelling isn’t just for content writing Storytelling has emerged as the way to communicate values and benefits within content. It’s also now becoming the standard for web design. Merging design aesthetic with messaging delivers a better user experience. One way... Read More »

November 11, 2016 15:23

The Hottest Trends in Internet Marketing for 2017

How do you get the word out about your business in 2017? Of course, online—if a business can’t be found online, it likely will not succeed—but a website alone is no longer enough. Internet marketing is critical to your business’s success. As the apps and methods we depend on develop, internet marketing must keep up.... Read More »

November 8, 2016 09:53

5 Social Media Statistics for Your 2017 Strategy

Social media trends are constantly evolving. What worked last month might be completely outdated today, so it’s critical to have a social media strategy that is fluid and responsive to user engagement. Based on research by Contently.com, these five social media statistics should play a big role in your strategy for the new year: The... Read More »

November 2, 2016 16:56

Top Reasons Why Your Small Business Needs Custom Marketing Content

By now, most small business owners know that having a website is essential for remaining competitive. However, many don’t know exactly how to improve their websites and reach out to new customers. High-quality, custom marketing content is the cornerstone to getting the most return on investment for small businesses. Here’s why: Custom Content Turns Visitors... Read More »

October 18, 2016 10:15

Use Digital Marketing To Boost Local Traffic

While it’s virtually common knowledge that online companies need to craft content to stay afloat, can digital marketing also help businesses that operate on a person-to-person basis? In a word, the answer is yes, but this is something that many local business owners overlook. Today, virtually everything consumers do orbits around the web. When a... Read More »

October 11, 2016 04:39

8 Keyword Research Mistakes to Avoid

In the world of SEO, keyword research is critical. Essential for helping brands identify and target keywords most relevant to their audiences, keyword research can make or break the success of advertising campaigns, blog content, website optimization and more. Brands that understand how to conduct proper keyword research are already a step ahead. Unfortunately, keyword... Read More »

October 6, 2016 16:27

Top 7 Elements of a Converting Landing Page

Every marketer wants a converting landing page, but this is one thing that’s easier said than done. Between complex factors like keyword inclusion, page copy, visuals, and target audience, it can be tough to figure out how to ensure your landing pages are both engaging and compelling. Luckily, you’re not alone. In this article, we’re... Read More »

September 29, 2016 11:25

7 Ways Successful Entrepreneurs Manage Stress

When it comes to the world of business ownership, success involves developing a plan for stress management. It takes a great deal of effort and energy to run a profitable company. People who are responsible for the health of an organization are frequently under a great deal of pressure. With this in mind, stress management... Read More »

September 27, 2016 10:45

A Guide To Choosing The Right KPIs For Your Business

Most marketers have heard the saying, “what can be measured, can be improved.” Nowhere is this truer than in online marketing. Unfortunately, companies that haven’t developed a reliable set of key performance indicators (KPIs) are bound to have a difficult time measuring or improving their business’ success. Because of this, choosing KPIs for your company is... Read More »

September 22, 2016 11:40

10 Common Online Marketing Mistakes To Avoid

If you’re like most marketers, you want your digital marketing to get better in 2017, not worse. Unfortunately, there is a whole host of marketing mistakes that can result in some negative outcomes. From taking on too much to neglecting to do your research, it’s easy to make inadvertent slip-ups that send your success rate... Read More »

September 20, 2016 10:50

13 Awesome WordPress Plugins For Any Site

As it stands right now, WordPress powers a massive 4.5% of the internet. This equates to roughly 15.8M websites around the globe. Approximately 8% of the world’s top 100 blogs are managed on WordPress. What’s more, over 2,000 of the top 10,000 websites in the world use WordPress. When it comes to website hosting and... Read More »

September 15, 2016 11:40

10 Proven Ways To Earn Quality Backlinks For Your Website

Backlinks: they’re a critical component of SEO. They’re also notoriously difficult to produce. While all marketers want a site with a huge number of backlinks, very few understand how actually to produce one. Instead, they waste their precious time pursuing unproductive backlink strategies that may harm SEO more than they help it. Luckily, there’s a... Read More »

September 13, 2016 10:45

The Importance Of The Elevator Pitch & How To Develop One

If you’ve spent any amount of time in the world of business, you’re likely familiar with the elevator pitch. An elevator pitch is a summary of your idea which can be delivered verbally in 60 second or less. Sound complex? It is! But it’s also well worth the time and effort it takes to develop a... Read More »

September 8, 2016 11:20

Fresh Email Marketing Trends To Implement Today

While most brands send out subscriber emails or weekly newsletters, very few understand the value of effective email marketing. This is understandable given our not-so-distant history of broadcast emailing and purchased email lists. As it stands today, many marketers have yet to crawl out of these bad patterns in favor of higher, and more compelling ground. Luckily,... Read More »

September 6, 2016 11:30

10 Online Marketing Strategies For Every Entrepreneur

When it comes to online marketing, having a smart strategy pays off. After all, the web is too saturated right now for marketing to thrive without a detailed plan. There are more than 3.3 billion people using the internet and more than 27 million pieces of content being shared on a daily basis. It’s obvious that... Read More »

September 1, 2016 10:15

Why Your Brand Should Be Using Instagram

While many people are familiar with the photo-sharing giant Instagram, few understand the value of Instagram for business. Instagram has become a household name among bloggers, e-commerce and lifestyle brands. In addition it’s also made its way into other industries that, at first, seem totally unrelated. For example, brands like HubSpot use Instagram. It has definitely proven... Read More »

August 30, 2016 11:25

5 Ways To Target Millennials With Email Marketing

Email marketing: it’s a powerful tool that, when used correctly, and it has the ability to boost your leads in a big way. But did you know it could also be your ticket into the pockets of the elusive millennial consumer? According to Adobe, millennials spend roughly six hours each day checking their email! This... Read More »

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