January 19, 2023 10:00

Franchise Marketing 101: The Challenges of Scaling SEO

Assume, for instance, that franchisors are only a single entity. In this case, their search engine optimization (SEO) and franchise marketing system would be the same as most other businesses. But the reality is that they have a network of franchisees. So using the traditional marketing approach can only lead to fragmented franchise digital marketing... Read More »

January 17, 2023 10:00

Is Purpose Marketing Right for Your Business?

While brands have reason to assume that consumers are merely transactional toward them, the 2022 Edelman Trust Barometer highlights how consumers are growing to be more belief-driven than ever. The study shows that based on beliefs and values, 58 percent advocate for or buy from brands, 60 percent decide where to work and 64 percent... Read More »

January 13, 2023 10:00

How Do Ad Blockers Work and Do They Impact Your Marketing Strategy?

Ad blockers stop advertisements from showing up in a browser. These apps or software are a blessing for users who find ads intrusive and annoying. But for marketers, there is fear that it may disrupt their advertising campaigns and pay-per-click (PPC) marketing services. Besides marketers, companies that rely on advertising to generate revenue, like Google,... Read More »

January 12, 2023 10:00

What Is Keyword Cannibalization and How Do You Avoid It?

An effective search engine optimization (SEO) strategy is one that makes your website’s relevant pages visible to the right audience. This can be done through a number of on page SEO services, such as on-page optimization, a content optimization strategy and working with content marketing experts to get you on the right page. Done right,... Read More »

January 10, 2023 10:00

How To Perform a Content Quality Analysis and Why It’s Important

Brands are locking horns with one another for consumer attention. Statista reveals the primary goal of content marketing is to create brand awareness. However, many brands mistakenly approach their goal by churning out tons and tons of content that doesn’t add value. With the avalanche of content you have to face online, how do you... Read More »

January 6, 2023 10:00

The Best Venues for Team Building and Corporate Events in Las Vegas

The pandemic upended our lives in many ways. It prompted us to stay at home, stay in touch with our friends and loved ones through video calls and turn our living areas into home offices. Now, the world is slowly opening up again. And while we did a pretty good job at enduring the challenges... Read More »

January 5, 2023 10:00

Long-Tail Keywords: What Are They and How To Find Them

You target all the popular keywords relevant to your business and get a surge of traffic, yet you still end up with little to no website conversions. If this sounds too familiar, then riddle me this: What has a low search volume but a high conversion rate? The answer: a long tail keyword. Long tail... Read More »

January 3, 2023 10:00

Enterprise Marketing 5 Quick Wins To Elevate Your Franchise Business

Marketing is critical to the success of a business. So as a company opens up new franchises (or branches), it must ramp up its campaigns. But instead of focusing only on increasing the budget, there are many other factors to consider. Consider, for instance, a company with franchises in different geographical locations. Because of demographic... Read More »

December 30, 2022 10:00

How To Use Videos To Reach Customers at Every Stage of the Sales Funne...

Not all users looking for your product or service are at the same stage of the sales funnel. You have those just browsing for information, those comparing products and services and those who are actively searching for a provider of that product or service. So, when it comes to your digital marketing strategy or any... Read More »

December 29, 2022 10:00

Google Introduces Site Names on Search: Why This Is Great News for You...

Google displays the page URL above the title tag on its search engine results page (SERP). Reading URLs, though, is not easy. As a result, most users ignore the URL, focusing instead on the page title. But with the introduction of Site Names on mobile search results, Google is making it easier for users to... Read More »

December 27, 2022 10:00

How To Create Gated Content That Boosts Your Lead Generation Efforts

There are several reasons to hide content and allow access only to users who provide their contact information. But there’s no more compelling reason than lead generation. So in this article, you will learn why gated content is beneficial to your business’s efforts to generate marketing qualified leads, as well as when and how to... Read More »

December 23, 2022 10:00

10 Reasons Why Online Reputation Management Is As Important as Ever

Ninety percent of customers will read online reviews about your business before visiting your store. They also do it before they check out your website or Facebook page. This is why reputation management is important, with studies showing at least half of your business market value is impacted by your online reputation. In fact, 58... Read More »

December 22, 2022 10:00

What Is Hyperlocal Marketing and How To Get It Right

Most local businesses advertise city-wide, but some marketers argue it isn’t entirely local enough. Per Google, “near me” searches grew by 200 percent between 2016 and 2019. With consumers relying more and more on their devices to gain information, we submit the number to be considerably higher today, making a case for hyperlocal marketing. In... Read More »

December 20, 2022 10:00

The Pros and Cons of Google Smart Bidding

There are plenty of ways to handle cost-per-click (CPC) bidding for pay-per-click (PPC) campaigns. But to make the most of your digital marketing budget, you’ll want to choose the type of bidding that delivers the best PPC performance. Google Ads Smart Bidding is one of the more recent PPC tools to optimize your spending. Through... Read More »

December 16, 2022 10:00

The Best Venues for Team Building and Corporate Events in Louisville

Let’s face it – many of us have been working solo remotely for far too long and are overdue for some face time with our colleagues. As we close the last quarter of the year, there’s never been a better time to plan out your strategy and goals for next year, face to face. Here... Read More »

December 15, 2022 10:00

Everything You Need To Know About TikTok Shop

The debut of TikTok Shop reinforced the fusion of entertainment and commerce, much like Instagram Shopping. Previously made available in the U.K. and select countries in Southeast Asia, TikTok Shop has quietly entered the U.S., with brands like Kylie Cosmetics spearheading the initial trial. While it’s yet to be known whether the western market will... Read More »

December 13, 2022 10:00

How To Get Recommended More on Instagram

Even as an Instagram content creator, you might not know that the average engagement of influencers per post is only 1.42 percent. If that figure is not looking promising to you, consider the 0.98 percent median across all industries. Content creators are faced with the challenge of pulling out all the stops if they want... Read More »

December 9, 2022 11:00

The Best Places To Work Remotely From in Louisville

Working with a Louisville digital marketing agency gives you the opportunity to expand your horizons. The same is true for other types of remote work as well. Louisville is home to a lot of freelancers, home workers and telecommuters. That is why more coworking spaces, cafes, hotels and other similar-type venues have accommodated professionals looking... Read More »

December 8, 2022 10:00

Social Media Marketing Tips for the 2022 Holiday Season

Social media marketing (SMM) is no longer a nice-to-have strategy but an absolute necessity for brands. The reason is simple – most people today use one or more social media platforms. Consider also the trends in recent years in which holiday sales continue to increase year over year. No doubt there is much revenue to... Read More »

December 6, 2022 10:00

Google Gives Third-Party Cookies Another Year: What Does It Mean for P...

Google is phasing out third-party cookies in 2024. Does it mean the end of targeted advertising? Some studies showed that publishers could lose up to 52 percent of funding without third-party cookies. So in this article, learn how essential cookies are and what will replace their function in the future so that marketers and advertisers... Read More »

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