September 12, 2024 10:00

A Fundamental Guide to Content Distribution

So, you’ve produced amazing, shareable content. It’s insightful, it’s engaging and you’re pretty sure it has the potential to get the results you want. The problem is you’re not sure how to get it across in front of people. That’s where content distribution comes into play. Proper content syndication is not about spreading your content... Read More »

September 11, 2024 10:00

Lead Generation: The Ultimate Guide to Outbound Marketing

Leads are the lifeblood of any business. Even some of the most well-established companies struggle to grow without a steady stream of new customers. For this reason, effective lead generation strategies are essential for maintaining a constant flow of conversion opportunities. So, it’s no surprise that 53% of marketers allocate nearly half their budgets to... Read More »

September 10, 2024 10:00

How Your Reputation Management Strategy Impacts Your Hiring and Retent...

The importance of company reputation in hiring and retention cannot be overstated. Amid the intense competition for top talent, being recognized as an outstanding workplace has become a vital differentiator. By implementing a powerful reputation management strategy, you can attract highly skilled candidates, reduce hiring costs and foster loyalty. In this guide, we will explore... Read More »

September 9, 2024 10:00

What Exactly Is Thought Leadership for Businesses and How To Master It...

When you’re a business trying to stand out in the market, what can you do differently? Here’s an idea: thought leadership. It has been a proven strategy that can elevate your brand to new heights. According to Semrush, 81.4% of thought leadership content results in organic traffic. But what does thought leadership really mean? And... Read More »

September 5, 2024 10:00

Why Are My Leads Down? 7 Possible Reasons Your Website Isn’t Get...

Getting traffic but no sales is one of the toughest problems businesses face in the digital age. Make no mistake; driving users to your website is great, but the bigger challenge lies in converting those visitors into actual leads. If you’re losing leads, it’s time to take a step back and evaluate your conversion rate... Read More »

September 4, 2024 10:00

Social Media Management 101: Everything You Need To Know

Millions of people rely on social media to connect, communicate and share experiences. According to the latest Statista numbers, over 62% of the world’s population are social media users. Staying in touch has never been easier, and businesses have recognized the potential of social media to reach their target audience. Through online advertising, influencer marketing... Read More »

September 3, 2024 10:00

How To Get Customer Testimonials [+ Request Templates]

Asking for testimonials from your customers or clients is something many business representatives dread. However, the fear of rejection or uncertainty about the quality of responses you might receive shouldn’t hold you back. By taking some simple steps, you can set clear expectations for both yourself and your clients, making the process easier and more... Read More »

How To Get More 5 Star Google Reviews

Every business owner wants that coveted 5 star review rating on Google. You might be providing the best service, but sometimes it’s simply not enough for some customers to give you a 5 star review. However, you can get those types of customers to give you 5 stars if you ask them at the right... Read More »

September 2, 2024 10:00

What Are Reciprocal Links, and Are They Good or Bad for SEO?

Finding the right balance in search engine optimization (SEO) strategies can be a challenge, especially when it comes to reciprocal links. These links between two websites provide a mutual exchange of traffic and credibility. However, the question remains: Are reciprocal links beneficial or detrimental to your site’s ranking? The world of SEO has undergone significant... Read More »

August 29, 2024 10:00

Creating Engaging Video Content for Social Media

Creating videos for social media has never been easier. As platforms like TikTok and Instagram become increasingly sophisticated, brands have limitless opportunities to craft engaging video content even with few resources and little time. In a digital world where competition is overwhelming, knowing how to create videos that seize and sustain your audience’s attention could... Read More »

August 28, 2024 10:00

Amazon PPC: Everything You Need To Know

Is Amazon too congested for small businesses to succeed these days? It might seem that way, but that only spells a huge opportunity if you know how to come out at the top, literally at the top of search results on the platform. That’s possible with pay-per-click or PPC advertising on Amazon. With Amazon PPC,... Read More »

August 27, 2024 10:00

Why eCommerce Sellers Need Comprehensive Online Reputation Management

As the online marketplace becomes more saturated and consumer behavior evolves, brands can’t afford to ignore the importance of reputation in business. For instance, when customers shop online, a significant part of their decision-making process involves reading and evaluating online reviews. This places sellers on eCommerce platforms like Amazon and Walmart under intense scrutiny by... Read More »

August 26, 2024 10:00

Web Design for Small Businesses: Follow These 12 Simple Steps to Succe...

Good website design is crucial for brand growth, much so for small businesses that need all the help they can get to boost site traffic and sales. In fact, almost 80% of website credibility comes from design (WebFX), and 94% of first impressions are design-related (WebFX). The problem is website users are hard to please,... Read More »

Google Rolls Out August 2024 Core Update: How This Will Impact Your Bu...

The Google August 2024 core update is here. Google made the announcement on X and shared details on its Search Central blog. Today we released the August 2024 core update. It continues our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that... Read More »

August 24, 2024 10:00

How To Delete Spam Reviews on Facebook

By and large, Facebook reviews – including the negative ones – benefit your company. Fake reviews, meanwhile, are troublesome. While some are harmless pranks pulled by online trolls, others can be intentional and malicious. Regardless, they affect your reputation, thus necessitating an immediate response. Before learning how to remove reviews from Facebook that could harm... Read More »

August 22, 2024 10:00

Shopify vs. Squarespace: Which Is the Best Platform for You?

Shopify and Squarespace are the two most popular website builders that allow users to create and manage online stores with ease using a drag-and-drop interface. Initially, Squarespace was primarily designed as a website-building platform but has since beefed up its eCommerce tools, positioning itself as a strong contender against Shopify. Shopify was created specifically for... Read More »

August 21, 2024 10:00

Social Media Reputation Management: The Only Guide You’ll Need

Consumer opinion and perception can make or break a business – this is the reality facing brands today. If there’s one place where customers are more willing to express their opinions on a brand, it’s social media. Social media is particularly packed with invaluable customer insights, both good and bad. That’s why social media reputation... Read More »

August 20, 2024 11:17

14 Reasons Your Google Reviews Are Missing

Google reviews typically top the list of what potential customers seek when deciding between businesses. These reviews are displayed prominently on your Google Business Profile and Google Maps and come from people who’ve interacted with your business and shared their experiences. Anyone can view Google reviews. Such feedback can significantly sway public opinion and impact... Read More »

August 19, 2024 10:00

Rebranding Your Business: When To Do It and What To Avoid

Your business’s brand is one of its most valuable tangible assets. A well-curated brand can foster loyal customers, improve the perception of your brand’s products and services and contribute to your overall success. Unfortunately, not all brands withstand the test of time. After acquisitions, outdated designs and irreparable PR disasters, it can be virtually impossible... Read More »

August 15, 2024 10:00

How To Build a Content Cluster Marketing Campaign

As consumer search behaviors shift from simple keyword queries to more complex, question-based searches, search engines are redefining how they rank and present results. Google, for one, has moved away from relying solely on keywords and instead focuses more on the context and intent of people’s search queries to find the best results. This has... Read More »

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