June 10, 2021 10:00

LinkedIn Lead Generation: Best Practices and Why It’s Important for ...

Understanding how to generate leads from LinkedIn is vital for your business because it enables you to find quality leads to fuel your sales pipeline. Any company involved in business-to-business (B2B) and business-to-consumer (B2C) sales must engage prospects and customers on the world’s largest professional network, LinkedIn. Generating leads on LinkedIn is an uncomplicated, reliable... Read More »

June 3, 2021 10:00

How to Use Amazon Keywords

Most shoppers are heading straight to Amazon to search for products – bypassing Google or Bing. For 63 percent of consumers in the United States, the eCommerce giant is the default search engine for goods. And boy, does it have a massive catalog of goods! This makes discoverability on the platform a daunting prospect for... Read More »

June 1, 2021 10:00

What Is Enhanced Cost Per Click and Why It’s Important

Automation is vital for successful advertising today. Enhanced cost per click or enhanced CPC (ECPC) is a paid advertising solution that uses machine learning to dynamically bid for ad placements where your ideal customer will most likely click your ad. Google Ads, the top pay per click (PPC) advertising platform (formerly known as AdWords), offers... Read More »

May 27, 2021 10:00

The Rise of Privacy-First Search Engines: Should Google Be Worried?

Besides being great at surfacing the most relevant search results, Google also excels in boxing out rival search engines. With a 60 to 90 percent market share since 2009, it has maintained over two decades of dominance. But continually being slapped by privacy and antitrust cases may soon slow it down. On the other hand,... Read More »

May 25, 2021 10:00

How Your Business Can Get a $5,000 ADA Tax Credit and Tax Deduction fo...

Is your website accessible to people with disabilities? Every website owner aims to attract more visitors and keep them on their platform, but only a few take the necessary steps to understand their audience’s accessibility requirements and ensure their site can be used by everyone. Conformance with the Americans with Disabilities Act (ADA) and Web... Read More »

May 20, 2021 10:00

Why SMS Marketing Is Right for Your Business

If you’re not adding SMS marketing to your multi-channel marketing campaigns, you’re missing out. With over 292 million people in North America using text messaging services, there is a lot to be gained from robust SMS marketing campaign strategies. Several industries have benefited from SMS marketing service. But what is SMS marketing and how is... Read More »

May 18, 2021 10:00

How To Use Videos To Enhance and Elevate Your Social Media Marketing

For years, video marketing experts have predicted that video would become the content format of choice in the digital realm and the future of social media marketing. To say they were right about the power of social video marketing is an understatement. People are consuming record amounts of digital video. A Google-commissioned Nielsen study revealed... Read More »

May 13, 2021 10:00

Conversion Rate Optimization Statistics You Should Know in 2021

Have you ever thought about how users behave once they land on your website? You could be spending so much time and resources on a lead generation strategy that drives traffic but ultimately falls flat on conversions. As digital marketers would say, “Traffic is meaningless if you don’t get any leads from it.” That’s why... Read More »

May 11, 2021 10:00

Thrive Internet Marketing Agency Debuts 8-Part Guide Helping Businesse...

Thrive Internet Marketing Agency’s web development experts prepared our website for Google’s Page Experience Update. Now, we’re sharing what we learned in a free, comprehensive eight-part guide that walks you through the optimization process step-by-step. Thrive Internet Marketing Agency spent the last six months preparing for the Google Page Experience Update coming in mid-June and... Read More »

May 6, 2021 10:00

What Netflix Artwork Personalization Can Teach Us About UI Web Design

Netflix has broken through the online streaming space big-time. But like eCommerce stores, franchise businesses or any brand offering a catalog of options, it has faced the problem of personalization. How do you tailor the mobile or web user interface design (UI design) to each user for maximum satisfaction? It turns out the content platform... Read More »

May 4, 2021 10:10

UpCity Honors Thrive Internet Marketing Agency With 2021 National and ...

For the past 16 years, Thrive Internet Marketing Agency has been a trusted partner to thousands of businesses, helping them make their mark on the digital realm through our ever-expanding list of custom service offerings. As a full-service digital marketing agency, we assist clients through search engine optimization (SEO), pay-per-click (PPC), web design, social media,... Read More »

April 29, 2021 10:15

10 Email Marketing Landing Page Tips To Increase Conversions

Email marketing is all about winning customers with attention-grabbing email subject lines and compelling content. You initially entice your audience with the body of your email, but it’s an optimized email marketing landing page that can best influence their purchase decision. Ultimately, what you need is an email marketing landing page conversion. An email landing... Read More »

April 27, 2021 10:00

Why Google Says Your Backlinks Strategy Should Be Quality Over Quantit...

There are plenty of resources online discussing backlinks and why they should be part of your SEO strategy. When you Google “how important is link building for SEO?” you inevitably find an endless supply of websites sharing link building strategies and tips on how to get backlinks. But the one question often left unanswered is:... Read More »

April 22, 2021 10:00

Interruption Marketing: Is It a Good Fit for Your Business?

Interrupt marketing, or interruption marketing, is a short-term tactic that puts a product or service in front of customers without their consent and regardless of its relevance to their needs, all while interrupting their normal activities. Could you think of something from your daily life that fits this definition? As a consumer, business owner or... Read More »

April 20, 2021 10:00

Email Marketing Statistics You Should Know in 2021

There are a number of marketing channels that businesses can explore today to drive growth. Yet, email marketing continues to hold its own as one of the more effective marketing tools you can use to engage customers and reach out to prospects. Through marketing emails, you can distribute content, promote your brand and nurture warm... Read More »

April 15, 2021 10:00

Complete List of Google Penalties and How to Recover

First thing’s first: What is a Google penalty and how concerned do you need to be? Google penalties are served when a website (or parts of it) violate webmaster guidelines – a set of marketing rules designed by the search giant to ensure a delightful user experience (UX) in Search. If you’re engaged in search... Read More »

April 13, 2021 10:00

What Is Performance Marketing and Why It’s Important

Have you launched a digital advertising campaign in which you paid only when results were delivered? These results could have been in the form of clicks, leads or sales. If you said yes, chances are you’ve done or been doing performance marketing. What is performance marketing? It is a strategy that allows you to pay... Read More »

April 8, 2021 10:00

Why Duplicate Content Isn’t a Negative Ranking Factor

Ask any marketer: Content marketing is one of the most effective ways to grow your audience online. Sharing quality content consistently is a critical component of an effective search engine optimization (SEO) campaign and a driving force in guiding potential customers further along your funnel. With the amount of work it takes to churn out unique,... Read More »

April 6, 2021 10:00

How the iOS 14 Update Will Impact Your Social Media Marketing

Apple is making a bold move to limit targeted advertising through its app tracking transparency feature. With the latest iOS 14 update, users can decide if an app will be allowed to track their activity through a privacy prompt shown to all users – with no way around it. The activity-tracking limitation will directly affect... Read More »

April 1, 2021 10:00

How To Increase Your YouTube Watch Time

As digital marketing has evolved, video has quickly become the go-to content format for people researching products or services before buying them. Videos educate, entertain and engage, eventually driving conversions. Video speaks to many audiences, including the 2.74 billion monthly active users on YouTube. YouTube remains a powerful video marketing platform despite being overcrowded. Here,... Read More »

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