July 31, 2018 09:14

Why You Should Repurpose “Content Gold” Into Eye-Catching Visuals

When a piece of content you publish gets an unusual amount of blog traffic and engagement, what should you do next? High five your team and move on to the next thing? Or look for ways to get more mileage from your content? I think you know what I’m going to say… via GIPHY That’s... Read More »

July 30, 2018 03:21

Your 8-step website redesign checklist

Your website is a business tool. It’s a sales pitch, a business card, a display for products/services, an advertisement, and a listing. Each of these functions is essential to your brand and your success both online and off. When you think about your website this way, the design becomes more important than ever. You may... Read More »

July 26, 2018 09:22

Instagram News & New Features That Make It Even More Valuable For...

With seven out of ten Americans using social media, it’s a vital tool for businesses. However, the social media industry changes rapidly, and various social media channels have come and gone—remember MySpace? Yik Yak?—or faded in popularity. This kind of capricious change makes it hard to know which channels will help your brand connect with... Read More »

July 24, 2018 09:11

This Week in Digital Marketing: Chrome Marks Non-HTTPS Sites Not Secur...

We’ve been warned, and now the day is here: Today, Google Chrome’s newest version that marks HTTP sites as not secure is released. Back in February, Google let the world know that Chrome 68, getting released in July, would let internet surfers know via a warning when they’re not on a secure (HTTPS) website. Today,... Read More »

July 19, 2018 15:30

6 Content Writing Tools Everyone Should Be Using

Ever written a blog post or composed a web article? Then you know how much effort goes into the research, planning, writing, and optimizing of the content published on a web page. So many details need to be included in order to create content that does it all; attracts readers, provides information, turns visitors into customers,... Read More »

July 18, 2018 12:19

Meet the Thrivers: Ryan Young

Name: Ryan Young Role at Thrive: Marketing Consultant Location: Arlington, TX Family: I’ve been married for almost 5 years to my wife Christina. I also have 3 girls, Carsyn who is 6, and Austyn & Brooklyn who are 3 (yes, they’re twins). When did you start at Thrive? March of 2018 What are some of... Read More »

July 12, 2018 02:25

18 free keyword research tools for landing high rankings

Using keywords in SEO is like fishing. You need to know how to bait the hook and where to cast the line to reel in the big profits. Keyword research is at the core of PPC campaigns and search engine marketing. If you’re not using the right keywords as bait, then you’re unlikely to be... Read More »

July 10, 2018 13:13

This Week in Digital Marketing: Google’s Mobile Speed Algorithm ...

Google has officially released their algorithm update that targets mobile speed. They’re calling it the “Speed Update”, and its purpose is to demote sites that are too slow on mobile. Here’s their tweet announcing the update: The Speed Update, which enables page speed in mobile search ranking📱, is now rolling out for all users! More... Read More »

July 6, 2018 09:41

Meet the Thrivers: Alissa McKenzie

Name: Alissa McKenzie (A-lee-sa!) Role at Thrive: Social Media Specialist Location: Cuyahoga Falls, Ohio Family: I am a twin (fraternal) and we don’t really look much more alike than sisters. I’ve been married to my husband Tom for almost 12 years and we’ve adopted 3 furkids. Tom works at Stan Hywet Hall & Gardens, the... Read More »

July 5, 2018 11:07

Nonprofit Social Media Marketing: 7 Ways to Attract New Donors

Reaching your nonprofit’s supporters on social media is essential to maintaining engagement with them, but it’s also an excellent method for attracting new donors! Growing your donor list through savvy online strategies is an important way for 21st-century nonprofits to stay relevant for all their supporters, not just the ones who attend their fundraising events.... Read More »

July 3, 2018 10:22

The Top 5 Things Amazon Sellers Should Know About Amazon SEO

If you’ve ever performed an Amazon search, you’ve probably noticed that the products with the most reviews tend to be ranked higher, which makes you assume reviews are the sole reason products rank well. However, what do you think came first? Is the good ranking a result of a large number of reviews, or is... Read More »

June 29, 2018 12:18

This Week in Digital Marketing: Google AdWords Changes Name

Google always seems to be tweaking something, don’t they? Whether it’s their search algorithm, the way the SERP pages look, new kinds of ads, ad extensions, etc., they’re just always on the move. This week, they announced that Google AdWords is about to become Google Ads: According to Google, Starting July 24, 2018, you will... Read More »

June 28, 2018 14:34

4 Local PPC Management Strategies that Boost Local Traffic

Google Ads isn’t just for online, eCommerce companies anymore! Local businesses can see an increase in online and foot traffic by using Google Ads to get found in the right place at the exact right time and to stand out from the competition. Here are four local PPC strategies to use in your campaign now!... Read More »

June 26, 2018 15:25

5 essential steps for building a comprehensive digital marketing strat...

No matter if you’re just starting out or you’ve been in business for many years, it’s never a bad time to think about your digital marketing strategy. Whether you need to create a brand new one for your new business, service or product, or evaluate and update your existing strategy, there are a couple steps... Read More »

June 22, 2018 09:16

Meet the Thrivers: Coral Wulff

Name: Coral Wulff Role at Thrive: Onboarding Specialist Location: Jacksonville, FL Family: Jacob (Husband and fellow Thriver) Audrey (5 ½) Lauren (1 ½) Pets: My dog Scobee and cat Bailey When did you start at Thrive? I started at Thrive officially in March, but have felt part of the Thrive family for the past three... Read More »

June 21, 2018 13:23

AMP: What Is It and Why Is It Important?

Have you ever tried to pull up a website on your phone and it takes forever? Does it frustrate you? Do you leave the page because you run out of patience? via GIPHY When a website owner implements AMP, you’re not going to run this problem. If you’re a website owner, this is something you... Read More »

June 19, 2018 14:16

How to Perform an On-Page SEO Audit

You’ve heard of the importance of good SEO, but how do you know your website’s current SEO strategy is working? When it comes to businesses and SEO, figuring out where to start can be challenging. An SEO audit serves as a type of guide map for business owners to improve their strategy. An audit evaluates... Read More »

June 15, 2018 16:12

Plumber SEO: How a Local SEO Campaign Can Grow Your Plumbing Business ...

The plumbing industry is one that holds a lot of potential for certain digital marketing campaigns and tactics to be incredibly helpful and lucrative. While you might still get some great business from sending out coupons and offers in the mail, many potential customers have shifted to searching only online when they’re in need of... Read More »

June 15, 2018 08:56

Thrive Gives Back: Katie’s Work at Foster Village

Located in Dripping Springs, TX, Foster Village helps foster families, kinship families and reunited families during their time of crisis. It’s led by experience foster and child welfare advocates, and board members made up of community professionals. This wonderful team empowers families throughout their whole time fostering. On Wednesday nights, I am lucky enough to... Read More »

June 14, 2018 11:57

Google Ads Bidding Best Practices: New Tactics Learned at Google Headq...

It is important to periodically evaluate your Google Ads bidding strategies to make sure you are maximizing your budget, minimizing wasted spend, and capturing the most conversions possible. By not bidding efficiently, you can miss valuable conversions and quickly waste your budget. I was lucky enough to attend a training at the Google headquarters in Austin,... Read More »

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