June 14, 2016 17:38

How To Manage Small Business Growth In 6 Simple Steps

You’ve worked hard to get your little company to a good place and you don’t want to just stay there. You want to expand your reach. Small business growth, however, can be tricky. Keeping hold of the reins, while maintaining that steady expansion takes a deft hand and some basic know-how. The following are just... Read More »

June 9, 2016 17:15

10 Tips for Successful Web-Based Video Chat

Individuals and businesses worldwide have fully embraced web-based video chat for a number of reasons. It’s an affordable way to personalize meetings and connect with other people and businesses face-to-face, when compared to traditional conference calls. Technology has been a big driver of facilitating the ease of video connectivity as well. With the ease of using... Read More »

June 7, 2016 16:25

How Website Design Impacts Sales

Your company’s website has one goal: to make your business grow and increase sales. This utilitarian approach may make it seem like stunning website design is a secondary concern, but the opportunity to display your product or service is paramount. This logic drives huge marketing budgets to be allocated to search engine optimization (SEO) or... Read More »

June 2, 2016 17:15

Tips For Writing Great Web Content

When content writing, there is a very simple formula for success: promotion, representation, and readability. But how do you achieve this winning combination? Read on for some content writing tips that will help you make your content stand apart from the rest. In order to present quality web content, you must ensure that you write with... Read More »

June 1, 2016 16:40

6 Business Essentials For Succeeding Where Others Fail

Why do some small business owners fail, while others soar into the clouds of success? Are some people just lucky, or do they possess a rare skill set that enables them to succeed? There may be no one explanation for the business success of some startups over others. However, there are six factors that seem... Read More »

May 26, 2016 17:40

What is responsive web design & why is it important?

Once upon a time, if you wanted your website to be viewed at its optimal level, it could only live on one device successfully. Your coding dictated that one sweet spot. If anyone tried to access your site from anything other than that piece of hardware to which your site was coded, the user experience... Read More »

May 24, 2016 17:15

Facebook Live: How You Should Be Using It

With over 1.5 billion users, and over two-thirds of those users logging in daily, Facebook has established itself as a modern day titan among social media services. The California-based network has never been one to shy away from adding new and engaging features, but as of late, there’s one feature that’s been drawing attention from... Read More »

May 19, 2016 15:30

Email Marketing, Spam & The Death Of Trust

In email marketing, it’s extremely important to be aware of the spam mail phenomenon and how it has changed our perception of what goes into the average user’s inbox. Unfortunately, a tidal wave of spam mail has led to the erosion of consumer trust. Here are four ways to help your messages stand out and build trust with... Read More »

May 11, 2016 09:23

How to Promote Your Donation Page Across Social Media

We’re all about making sure you have the tools you need to succeed in the online world, so we’ve asked Abby Jarvis, the communications coordinator for online fundraising service Qgiv, to share some of her expertise on promoting a donations page on social media. Take it away, Abby! ———– Your nonprofit likely has some kind... Read More »

May 10, 2016 16:30

20 Tried-and-True Tools That Help You Work Remotely

The term “telecommuting” is not a new innovation, but in recent years, it has gained a lot of notice from office managers and supervisors who are looking to increase productivity in their workplaces. The ability to work remotely has become a reality for a lot of people over the last five years, simply due to... Read More »

May 3, 2016 15:45

Are Your Clients Happy With Your Work?

Have you been paying much attention to customer satisfaction? A lot of businesses tend to overlook this or not give it as much focus and importance because they are too caught up in marketing. But here’s the thing: marketing is done not just to get customers to notice you, but also to keep them happy.... Read More »

April 28, 2016 15:30

Search Engine Optimization: Unlocking Keyword Potential

For any first-time blogger or website owner, using search engine optimization (SEO) keywords is crucial in creating a successful website that will receive hits. Without fluffing an article, proper seo keywords set up in each blog allows a website to become ranked much higher and quicker than without. If no keywords are used at all,... Read More »

April 26, 2016 15:30

Email Marketing For Small Business: 4 Must Have Tips

Small businesses around the globe rely heavily on marketing campaigns that utilize the power of the web. Because the internet opens up access to billions of people around the world, small businesses have the potential to reach large target groups with ease when compared to traditional marketing channels. Email marketing is just one of the many tools in... Read More »

April 22, 2016 11:55

How To Decrease Bounce Rate: 17 Simple Tips

Pogo sticks, basketballs, trampolines, toddlers on a sugar high – there are many cases where more bounce is better (well, that last one depends on how much energy you have as a parent), but a website isn’t one of them. Every website has visitors who enter and then, without staying long or reading much, decide... Read More »

April 15, 2016 13:51

High Bounce Rate: When It Does And Doesn’t Matter

Is a high bounce rate a bad thing? Basically, it depends. Your website’s Bounce Rate refers to the number of people who arrive on your site and rapidly leave without navigating to any of your other pages. Each time this happens it’s counted as a bounce. This seems like a bad thing but it isn’t always.... Read More »

April 13, 2016 14:20

Targeted Marketing: How to Divide and Conquer

How would you define your company’s audience for commercials, promos, and sales? It could include students, stay-at-home moms, seniors, or young couples. However, these categories are still too general for small and medium-sized businesses that cannot afford to advertise to everyone. Understanding your target market will help you compete with larger companies since market segmentation... Read More »

April 7, 2016 10:47

How to Write Content: 25 Quick Tips for Writing Like A Pro

Writing web content can be tricky. There are all kinds of points to remember and errors to avoid. For your convenience, here are 25 of the best tips on how to write content for websites that will keep your Internet audience coming back for more. How to Write Content That Zings 1. Consider your audience.... Read More »

April 6, 2016 15:23

The Impact From Google Removing Sidebar Ads

On February 19th, Google rolled out a significant change to their desktop search results. Google pushed out a global change that removed the sponsored text ads from the right sidebar. Google had been testing this for quite awhile and felt that this change would match the mobile experience. So what changed? Google used to show... Read More »

April 5, 2016 16:31

Market Segmentation: 4 Ways The Strategy Increases Your ROI

Market segmentation divides your pool of clients into more manageable groups. Each of these groups or segments share specific demands, desires, and interests that set them apart from other groups, according to BusinessDictionary.com. Many traditional marketing methods, like tv or print ads, billboards, radio spots, etc. don’t allow for extensive targeted marketing; with those methods... Read More »

March 31, 2016 13:45

11 Great Lessons From Bad Customer Service

I had the worst phone in the world. I’m not kidding. It was a Samsung Galaxy Fame Lite. I should have known that a phone with that many words in its name was not to be trusted, but it was the best option available at the cell shop, and I thought it would, at least,... Read More »

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