August 26, 2024 10:00
Google Rolls Out August 2024 Core Update: How This Will Impact Your Bu...
The Google August 2024 core update is here. Google made the announcement on X and shared details on its Search Central blog. Today we released the August 2024 core update. It continues our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that... Read More »
August 24, 2024 10:00
How To Delete Spam Reviews on Facebook
By and large, Facebook reviews – including the negative ones – benefit your company. Fake reviews, meanwhile, are troublesome. While some are harmless pranks pulled by online trolls, others can be intentional and malicious. Regardless, they affect your reputation, thus necessitating an immediate response. Before learning how to remove reviews from Facebook that could harm... Read More »
August 22, 2024 10:00
Shopify vs. Squarespace: Which Is the Best Platform for You?
Shopify and Squarespace are the two most popular website builders that allow users to create and manage online stores with ease using a drag-and-drop interface. Initially, Squarespace was primarily designed as a website-building platform but has since beefed up its eCommerce tools, positioning itself as a strong contender against Shopify. Shopify was created specifically for... Read More »
August 21, 2024 10:00
Social Media Reputation Management: The Only Guide You’ll Need
Consumer opinion and perception can make or break a business – this is the reality facing brands today. If there’s one place where customers are more willing to express their opinions on a brand, it’s social media. Social media is particularly packed with invaluable customer insights, both good and bad. That’s why social media reputation... Read More »
August 20, 2024 11:17
14 Reasons Your Google Reviews Are Missing
Google reviews typically top the list of what potential customers seek when deciding between businesses. These reviews are displayed prominently on your Google Business Profile and Google Maps and come from people who’ve interacted with your business and shared their experiences. Anyone can view Google reviews. Such feedback can significantly sway public opinion and impact... Read More »
August 19, 2024 10:00
Rebranding Your Business: When To Do It and What To Avoid
Your business’s brand is one of its most valuable tangible assets. A well-curated brand can foster loyal customers, improve the perception of your brand’s products and services and contribute to your overall success. Unfortunately, not all brands withstand the test of time. After acquisitions, outdated designs and irreparable PR disasters, it can be virtually impossible... Read More »
August 15, 2024 10:00
How To Build a Content Cluster Marketing Campaign
As consumer search behaviors shift from simple keyword queries to more complex, question-based searches, search engines are redefining how they rank and present results. Google, for one, has moved away from relying solely on keywords and instead focuses more on the context and intent of people’s search queries to find the best results. This has... Read More »
August 14, 2024 10:00
The Ultimate Social Media Marketing Strategy for eCommerce
The integration of eCommerce and social media has transformed how retailers interact with consumers. Today, businesses use social media for eCommerce to either guide shoppers to their website or app, sell products on social platforms, or do both. With millions engaging on platforms like Facebook, Instagram and TikTok, brands have multiple unique avenues to reach... Read More »
August 13, 2024 10:00
Why Brand Authenticity Matters and How To Achieve It
In a world where consumers are bombarded with thousands of marketing messages daily, standing out requires more than just a catchy slogan or a slick logo. Today, authenticity is the name of the game. When a brand is perceived as authentic, customers feel confident in their purchase decisions, leading to repeat sales and referrals. But... Read More »
August 12, 2024 10:00
What Your Homepage Should Achieve for Your Website
Your homepage is your business’s virtual front door. Think of it as a physical storefront along a busy street: At a glance, users can see your homepage, understand what you offer and decide whether to visit your website or move on. However, unlike a typical storefront, users form their first impressions and decide on their... Read More »
August 8, 2024 10:00
How SEO Drives Lead Generation in B2B Businesses
Lead generation is the lifeblood of business-to-business (B2B) companies, propelling revenue growth and business expansion. However, many brands struggle to keep their sales pipeline filled given the unique challenges in B2B marketing and sales. B2B target markets are complex. They involve multiple decision-makers, necessitating longer sales cycles and nurturing processes. On top of that, getting... Read More »
August 7, 2024 10:00
The Complete Guide to User-Generated Content
When brands post content about their products or services, you can be sure it has already been subjected to multiple rounds of edits and approvals. When a customer posts a raw, unfiltered opinion about the same product or service, it comes across as more genuine, spontaneous and relatable. This type of content is known as... Read More »
August 6, 2024 10:00
Where Your Customers Are Posting Online Reviews: Platforms You Need To...
Whether it’s a glowing recommendation or constructive feedback, online reviews greatly influence public perception of your brand. A positive review can attract new customers, while a negative one can turn them away. So, if you aren’t already, keep a wary eye on where your customers post reviews online. This guide breaks down the most popular... Read More »
August 5, 2024 10:00
Everything You Need To Know About Google Ads’ Auction System
If you don’t understand the Google Ads Auction System, you’re missing out on a vital component of digital marketing. About 80% of businesses rely on Google Ads for their pay-per-click (PPC) campaigns. This isn’t surprising, given that Google holds 83.49% of the search engine market worldwide. The auction system is the engine behind this advertising... Read More »
August 1, 2024 10:00
What Is Content Mapping and Why It’s So Important
Each stage of the customer’s journey requires specific content types. In the awareness stage, buyers need educational content to guide them to a solution. In the consideration stage, where prospects evaluate their options, content like product comparison guides and case studies helps make an informed decision. And in the purchase stage, testimonials and customer stories... Read More »
July 31, 2024 10:00
Everything You Need To Know About UX Design in 2024
Every touchpoint on your website influences the probability of a person converting to customers – from how quickly users find what they need to how easy it is to buy your products. Designing for user experience (UX) is key here as it ensures potential customers have an intuitive, smooth and pleasant interaction with your brand... Read More »
July 30, 2024 10:00
What Is Customer Experience Management and Why It Matters
As the digital marketplace grows, customer expectations are higher than ever. A single positive experience can turn a casual buyer into a brand advocate, while a negative one can drive them straight to your competitors. This is where customer experience management comes into play. It’s the art of creating unforgettable interactions that foster loyalty and... Read More »
July 29, 2024 10:00
What Is Search Intent and Why It’s So Important To Get This Right
Behind every search query is a goal a user wants to achieve – in digital marketing terms, this is called search intent. Search intent, also referred to as user intent, customer intent or keyword intent, is broadly classified into four categories: navigational, informational, commercial and transactional. Each category represents a different stage in the buyer’s... Read More »
July 25, 2024 10:00
What Is Visual Search Marketing and Why It Has Become So Popular
There are emerging marketing trends to watch out for, and the largest comes from our age-old method of finding something – through search. As our way of searching evolves over time, so should our marketing strategies. Since people rely more on images and videos nowadays, search engines and social media platforms are adapting and integrating... Read More »
July 24, 2024 10:00
How To Start a YouTube Channel
With over 2.7 billion monthly active users as of 2024, YouTube presents an immense opportunity for businesses to thrive and connect with a vast audience. And with video creation tools becoming more affordable and accessible, starting a YouTube channel has never been easier and more promising. If you want to start a YouTube channel or... Read More »
RSS FeedArchive