November 12, 2024 10:00

How Online Reviews Can Increase Holiday Sales

When a customer is torn between two brands and finds out that one has positive reviews, which one do you think they’ll choose? In many instances, online reviews can be the make-or-break factor for brands. They are essential in shaping consumer decisions, especially this holiday shopping season. Positive reviews foster trust, while constructive feedback guides... Read More »

How To Create a Customer Feedback Survey

There’s no denying that surveys are instrumental in getting direct feedback and insights from your customers. But it’s one thing to send out surveys and another to actually get responses. In this blog, we help you create a survey that gets real responses. Let’s go over the following: • 12 Tips on How To Create... Read More »

November 11, 2024 10:00

How To Use Social Media To Manage a Public Relations Crisis

A public relations crisis is a brand’s worst nightmare. Viral negative comments cause a ripple effect of costly hurdles for businesses. These can range from product recalls and regulatory scrutiny to strained partner relationships and massive legal settlements. But the most challenging issue to address is damaged customer trust. With a tarnished reputation, the brand... Read More »

November 7, 2024 10:00

Content Mapping: Why Churning Out General Content Just Isn’t Enough

With a wealth of information at their fingertips, modern consumers are more discerning than ever. They actively seek out information, reviews and opinions to make informed buying decisions. With this increased empowerment comes higher expectations from brands. Your customers expect transparency, authenticity and personalized experiences. This makes one-size-fits-all content marketing strategies basically obsolete. As your... Read More »

November 6, 2024 10:00

How To Start a Shopify Store (Step-by-Step Beginners Guide) 2024

When it comes to eCommerce platforms, there’s hardly any shortage of available options for businesses. But Shopify easily outclasses most platforms out there. Shopify is the go-to choice for household names like Penguin Books and Red Bull, and it’s also perfect for beginners and smaller brands. However, like any online platform, exploring Shopify can be... Read More »

November 5, 2024 10:00

How To Create a Complaint Management System for Poor Reviews

No business is perfect. Products can break too soon, shipments may lag way behind schedule and tempers (both yours and your customers) can run high. These things are bound to happen occasionally. But that doesn’t mean you should sit idly by and brush off complaints when they come, and they will. Ignore a negative online... Read More »

November 4, 2024 10:00

11 Holiday Email Marketing Strategies

Launching early holiday campaigns sets the stage for a successful seasonal run for your business. They expose your brand to potential shoppers before the holidays hit full swing. This proactive approach allows you to capture attention, create anticipation and connect with your audience just when they’re starting to plan their holiday purchases. But is getting... Read More »

October 31, 2024 10:00

Seasonal PPC: Maximize Your Holiday Ad Performance

The holiday season inspires shoppers to spend more on gifts, travel and memorable experiences. This seasonal surge leads to heightened search activity as consumers hunt for deals, discounts and last-minute purchases. Seasonal PPC campaigns allow businesses to meet this demand head-on by offering highly targeted ads that appear at the right moments. In this holiday... Read More »

October 30, 2024 10:00

The Complete Guide to Franchise Marketing

McDonald’s, Subway, Orangetheory, Taco Bell – franchising has given rise to some of the most iconic global brands. According to the International Franchise Association, franchising generated a remarkable $860 billion in total output and employed around 8.7 million people worldwide. This lucrative market presents immense opportunities for franchise brands or anyone hoping to enter the... Read More »

October 29, 2024 10:00

How Online Reputation Management Shapes Your Digital Marketing Strateg...

An estimated 60% of consumers avoid businesses with negative reviews, yet 45% might still consider them if they handle criticism well. This contrast highlights how essential online reputation management (ORM) is for shaping your brand’s image. Even with the risk of negative feedback, savvy brands understand that effective damage control can make a significant difference.... Read More »

October 28, 2024 10:00

Elevating Your Black Friday and Cyber Monday Marketing Strategy: A Win...

Black Friday and Cyber Monday (BFCM) is almost here. As the holiday shopping season approaches, customers are using every resource at their disposal, whether browsing online or visiting physical stores. Platforms like Google and social media are key players in this mix. So, for your Black Friday and Cyber Monday marketing strategy, your main goals... Read More »

Introducing Thrive Local – A New Local Marketing Brand Joining the ...

Thrive Internet Marketing Agency is thrilled to announce the launch of its new subdomain site, Thrive Local. Starting October 28, Thrive’s sister company, Rize Reviews, will be redirected and rebranded as Thrive Local. Throughout the years, Rize Reviews has established itself as a leading provider of online reputation management services. Now, as Thrive Local, Rize... Read More »

October 24, 2024 10:00

30 Key Social Shopping Statistics You Need To Know in 2024 + Tips

Social selling empowers brands to engage with their audience through highly targeted, data-driven strategies that deliver measurable returns. For consumers, social media shopping transforms the buying experience into a seamless, immersive experience that encourages brand discovery and product exploration with every interaction. Social commerce has grown over the years, and this upward trajectory shows no... Read More »

October 23, 2024 10:00

The Ultimate Guide To Target Marketing

When asked who their market is, some businesses enthusiastically say, “Everyone!” While serving people from all walks of life is great, your marketing strategy could prove unsuccessful if you try to reach everybody. For one, it will drain your resources and, more importantly, prevent you from attracting prospects who are ready to buy your products... Read More »

October 22, 2024 10:00

Why Use SMS Marketing for Business and How To Do It

Consumers are bombarded with social media posts, emails and countless other forms of ad messaging, but one tool has proven to cut through the noise: SMS marketing. When a text message lands in someone’s inbox, it’s almost certain to be seen. SMS marketing offers a direct line to your audience that’s hard to beat. The... Read More »

October 21, 2024 10:00

Targeting the Wrong Audience? Top Keyword Mistakes in Google Ads (and ...

Google Ads makes it easy to reach the right people at moments that matter most. You can tailor your ads to show up for those interested in your products or services based on keywords, demographics, locations and even devices. Plus, you have full control over your budget. You decide how much to spend and only... Read More »

October 17, 2024 10:00

16 Reasons Why Your Optimized Page Won’t Rank and What You Can Do Ab...

You’ve done everything by the book to get your site optimized – researched and incorporated keywords, optimized your meta tags, created quality content, implemented backlinks and even conducted page speed optimization – yet your page still isn’t ranking. What could be the issue? Here are 16 possible reasons why your optimized page won’t rank and... Read More »

October 16, 2024 10:00

The Ultimate Guide to Web Design in 2024

Imagine walking into a beautifully arranged store with easy-to-navigate aisles, helpful signage and an inviting atmosphere. Compare that to stepping into a cluttered, confusing space with no clear direction. Which store are you more likely to stay in? The same principles apply to websites. A well-designed website can captivate visitors, encourage them to explore and... Read More »

October 15, 2024 10:00

Social Media and Reputation Management: How They Work Together

Today’s consumers actively search for businesses on social media platforms. In 2024, there are approximately 5.17 billion social media users worldwide. In fact, the average person uses 6.7 different networks monthly. Whether you own or manage a tech startup, a mom-and-pop restaurant or a skincare line, social media has become a powerful tool for brand... Read More »

October 14, 2024 10:00

The Power of Effective Visual Storytelling in Web Design

When users feel emotionally connected to a brand, they’re more likely to engage and make repeat purchases. Storytelling is a powerful way to spark these emotions. Visual storytelling, in particular, goes beyond the constraints of spoken or written words, using multimedia and design logic to convey complex ideas and stir powerful feelings. In digital marketing,... Read More »

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