September 21, 2021 10:00

Google My Business Statistics You Should Know in 2021

The internet today is a vast expanse of information. However, despite the ubiquity of data available online, there is certain knowledge that only you can provide. One of these is information about your business. As a business owner, it is up to you to provide consumers with everything they need to find you and do... Read More »

September 17, 2021 10:00

The Differences Between Branding and Marketing and How They Work Toget...

The terms branding and marketing are often confused or used (incorrectly) interchangeably. However, knowing the difference between these two strategic activities can help you better execute specific campaigns with branding goals or with marketing goals. Marketing and branding do overlap, but business owners should clearly distinguish branding vs marketing to integrate them successfully in an... Read More »

September 16, 2021 10:00

How To Build a Branded Search Strategy and Why You Should Do It

Among all the possibilities, people searching straight for your brand online confirms that your brand awareness campaign is working. They’re familiar with your brand, typing your name in the search box and ready to take on the next step with you. The question is: Are you ready for them? Are you prepared to maximize the... Read More »

September 14, 2021 10:00

How To Find and Target the Right Audience on Social Media

Among online marketing channels, social media proves to be the most powerful in bringing brands and their target users together. It’s no secret that major platforms like Facebook, Instagram, Twitter and YouTube make this happen through precise social media targeting features. But there’s a catch. With 3.78 billion social media users to date, it’s not... Read More »

September 10, 2021 10:00

Demystifying Instagram’s Algorithm: How It Works and How to Optimize...

Every Instagram marketing expert will tell you that the best way to reach more people on Instagram is by boosting your engagement. This is because the Instagram algorithm decides how to show or recommend your content to someone based on ranking signals such as views, likes and comments on your Instagram posts. Once you fully... Read More »

September 9, 2021 10:00

A Complete Guide to WooCommerce SEO (and the Google Integration Update...

Syncing your online store with Google’s Search and Discover surfaces is now simpler and easier. The search giant has partnered with WooCommerce to help the latter’s 4.4 million online merchants bolster their discoverability, visibility, traffic and sales. This is wonderful news to brands and businesses already leveraging WooCommerce search engine optimization (SEO). However, for those... Read More »

September 7, 2021 10:00

How To Use a Remarketing Strategy To Get More Leads

Demand generation is a constant struggle for any business. Each marketing strategy you employ has a budget – and every dollar counts. But despite all your marketing efforts, statistics say that only 3 percent of first-time site visitors will end up making a purchase, which means 97 percent of your potential customers are lost. How... Read More »

September 3, 2021 10:00

How To Build an Email Marketing Strategy in 2021

Newer online platforms have emerged, but few channels beat good old email in bringing in results. Email has become even more essential, now being used to access services like digital banking and shopping. And with 51 percent of consumers in the U.S. preferring to be reached by brands through this medium, it “continues to defy... Read More »

September 2, 2021 10:00

What Is Social Responsible Marketing and Why It’s Important for Your...

From recyclable packaging to charitable giving to age-appropriate consumer targeting, brands have long been weaving social responsibility marketing efforts into their growth plan. The idea is that you can make money while making a difference – a balancing act that businesses are expected to manage in the digital age and the 21st century. A 2015... Read More »

August 31, 2021 10:00

The Anatomy of a Viral Social Media Post: Best Practices and How To Le...

With everyone moving their businesses online, unique social media content is imperative for brands to get noticed. The most coveted social media success for any business is the ultimate win of making your content go viral. Going viral is every marketer’s dream because the rapid increase in brand awareness helps gain the traction needed to... Read More »

August 27, 2021 10:00

How To Safeguard Your SEO Efforts Against Zero Click Searches

Google has underscored the centrality of the user experience (UX) in how its search engine, Google Search, operates. Like any good product, Search wants you to find the information you’re looking for immediately, satisfying your search intent with a few clicks. This efficiency has recently developed and evolved with the rise of zero-click searches. What... Read More »

August 26, 2021 10:00

eCommerce Marketing Statistics You Should Know in 2021

When it comes to eCommerce marketing, businesses are evolving and creating new ways to attract more customers and gain brand awareness. Staying abreast of the latest eCommerce trends is essential to keep your eCommerce marketing 2021 strategy effective in the changing world of today’s highly competitive and digital marketplace. Although they are not always the... Read More »

August 24, 2021 10:00

How to Create an Experiential Marketing Campaign in 2021

Do you want to gain more attention and ensure as many people as possible leave your events feeling fantastic? In this scenario, they’d be so impressed, immersed or inspired that they couldn’t help but tell others about the experience. That is the essence of experiential marketing, a strategy that provides memorable face-to-face and offline experiences... Read More »

August 20, 2021 10:00

What Is a Landing Page and Why Every Business Needs Them

Landing pages are a key element of successful search engine optimization (SEO) and digital marketing campaigns. Whether you’re expanding your market reach or promoting a new product or service, a user-friendly, SEO-optimized landing page can help you achieve your business goals. But what is a landing page and why is it important that you master... Read More »

August 19, 2021 10:00

Amazon Marketing Statistics You Should Know in 2021

From selling books back in 1994 to becoming the go-to online store for everything, Amazon today is a global leader in eCommerce. As the platform has evolved, so have its customers. These days, competition is tough amongst sellers, and brands on Amazon are always looking for ways to outperform one another. This past year has... Read More »

August 17, 2021 12:01

Thrive Named to Inc. 5000 List of Fastest-Growing Companies in America...

Thrive Internet Marketing Agency once again proves its digital marketing expertise, claiming its spot on Inc. magazine’s list of 5,000 fastest-growing private companies in America for the fifth consecutive year. For nearly four decades, Inc. magazine has recognized 5,000 independent, elite businesses from across industries in the United States that have shown significant growth rates... Read More »

August 12, 2021 10:00

Social Media Marketing Statistics You Need To Know in 2021

Social media has been one of the most transformative things to happen to the internet over the last two decades. Facebook, Instagram, Twitter, LinkedIn and the like are highly populated digital channels because people turn to social media as a source of news, information and entertainment. But more than that, it is a place where... Read More »

August 10, 2021 10:00

10 Rules You Should Know About UX Writing

Imagine if the user of a ridesharing app accidentally swapped their pick-up and drop-off destinations. Or if your website visitor can’t figure out how to schedule an appointment with you. User experience (UX) design is what makes your product usable and useful to your audience – and it can’t exist without UX writing. A good... Read More »

August 5, 2021 10:00

Customer Retention Statistics You Should Know in 2021

Customer acquisition is vital for any organization looking to generate revenue. After all, a business is nothing without its customers. But did you know that it’s better for your business long-term if you stop prioritizing customer acquisition? Instead of focusing all your efforts on acquiring new customers, you should place greater importance on keeping your... Read More »

August 3, 2021 10:00

Why My Pages Aren’t Ranking Like They Used To (And How To Fix It)

Have you noticed a sudden or steady drop in your search engine keyword rankings for certain pages? Stop focusing on the question “Why is my website not ranking on Google?” and instead start searching for expert tactics on “how to rank my website on the search engine results pages.” If your web pages aren’t performing... Read More »

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