August 23, 2023 10:00

How to Tell if a Website is Nofollow or Dofollow

When you’re investigating a site to see if it’s a place you want to try to post on, leave a comment on, or otherwise get a link from, one piece of information you may want to discover is whether the site uses followed or nofollowed links. What Follow Means Whether or not a link is... Read More »

August 22, 2023 10:00

WordPress 6.0 Update Includes Full Site Editing: What You Need To Know...

On May 24, 2022, WordPress 6.0, also known as Arturo – in honor of renowned jazz musician, Arturo O’Farrill – was released. With over a thousand enhancements and bug fixes, the WordPress 6.0 update offers site owners exceptional stability, performance and usability. With WordPress 6.0, expect new functionalities that enhance the writing and designing processes.... Read More »

August 18, 2023 10:00

Google Ramped Up Its Shopping Features in 2021 To Compete Against Amaz...

In Google’s 2021 SearchOn virtual conference, the search engine giant announced several memorable updates. These include its use of artificial intelligence (AI) to improve the search experience and its continued emphasis on experience, expertise, authority and trustworthiness (E-E-A-T). However, several updates unrelated to AI and E-E-A-T caused quite a stir, especially among eCommerce industry professionals... Read More »

August 17, 2023 10:00

Can You Target Too Many Keywords as Part of Your Digital Marketing Str...

Keywords are the cornerstone of any successful search engine optimization (SEO) strategy, but when is too much of a good thing really too much? Google Search Advocate John Mueller advises against using keyword-rich business domain names. Such domain names are often associated with spam and make it difficult for companies to expand their offerings and... Read More »

August 16, 2023 20:52

Thrive Named to Inc. 5000 List of Fastest-Growing Companies in America...

Thrive Internet Marketing Agency continues to exceed expectations, celebrating its 7th consecutive year on the Inc. 5000 list – the most prestigious ranking of the fastest-growing companies in America. The Inc. 5000 list represents a unique look at the most successful U.S.-based companies ranked according to percentage of revenue growth from 2019 to 2022. Thrive... Read More »

August 15, 2023 10:00

Tips To Increase Twitter Followers and Engagement in 2023

Since its release in 2006, Twitter has emerged as one of the biggest social media platforms globally. Even in today’s ever-evolving digital landscape, it remains a prominent platform with around 450 million monthly active users as of 2023 (Demand Sage). That’s not to say that Twitter hasn’t undergone significant transformations. On July 23, 2023, Twitter... Read More »

August 11, 2023 10:00

What Is E-E-A-T and How Does It Impact SEO?

Google has updated its E-A-T concept to E-E-A-T, adding an extra ‘E’ for experience. The addition prioritizes personal knowledge and real-life experience in evaluating website quality. More specifically, pages created by individuals with a degree of experience in a particular topic are considered more trustworthy and authoritative than those without such experience. This new factor... Read More »

August 10, 2023 10:00

Podcast Statistics You Should Know in 2023

The popularity of business podcast has exploded in recent years, with more and more industry players adopting podcast marketing to attract more followers, build a deeper connection with their target audience and create a loyal following. Is investing in podcast for business a smart move? Being an entrepreneur requires proper knowledge across multiple platforms to... Read More »

August 8, 2023 10:00

The Wall Street Journal: Google Could Owe Billions in Refunds...

Digital advertising with Google sounds like a good deal. Your audience must watch it, not skip it and actually hear it before you have to pay for the ad. That means your ads could be all over the web, but you only spend a dime when they meet a rigid set of Google advertising policies... Read More »

August 4, 2023 10:00

Here’s How To Use ChatGPT and a Google Ads Script To Improve Your Re...

Since its inception in 2018, Google Responsive Search Ads (RSA) has revolutionized how advertisers create and launch ad campaigns. This dynamic ad format helps you save time and drive greater conversions by delivering the most relevant ad combinations to targeted audiences. However, managing responsive ads can take so much time and effort. This... Read More »

August 3, 2023 10:00

How To Make the Most of Your Digital Marketing Budget in 2023

Every small business owner knows the feeling of dread that comes with creating a marketing budget. It’s like walking a tightrope between going big enough to make an impact and staying within your means. When it comes down to it, every dollar counts – but where do you begin? For many businesses, understanding their digital... Read More »

August 1, 2023 10:00

What Is Google Perspectives and How It Will Impact Search Results

More Google Search features are coming, and they’re not just all about generative AI – a much-hyped artificial intelligence (AI) that converses and creates content with you. This time, the Google Search update focuses on helping you find people-generated discussions directly from the search engine results pages (SERPs). Aptly called the Perspectives filter, users can... Read More »

July 28, 2023 10:00

How To Use Your Social Media Channels As Lead Generation Tools

Leads don’t happen by chance on social media; you need strategy to drive them. While it’s relatively easy to generate leads on social media for some, the real deal comes down to nurturing and conversion. Otherwise, your leads will stay just that — leads. In this blog, we talk all about social media leads and... Read More »

July 27, 2023 10:00

What Are Broad Core Google Algorithm Updates and How to Recover From T...

Search engine algorithms are tricky – they’re constantly changing and evolving, making it hard to keep up with them. In fact, Google implements many of these changes and updates in a year. In 2022 alone, their search algorithms were updated 10 times. From March 2022’s product reviews update to August 2022’s helpful content update and... Read More »

July 25, 2023 10:00

New AI-Powered Feature Allows You To Virtually Try on Clothes: What Do...

Fifty-five percent of people who buy clothes online have returned an item because it did not look the same on them as expected (Google, 2023). As an online seller, you can avoid the same fate with Google’s new virtual try-on (VTO) tool. The AI shopping feature allows users to visualize how clothing looks on different... Read More »

July 21, 2023 10:00

Hiring In-House vs. an SEO Agency: The Pros and Cons You Should Consid...

Businesses can benefit from an effective search engine optimization (SEO) strategy made by a professional, especially small businesses. Today, the internet has become a game-changer for marketing your business to your target consumers. A strategic SEO and digital marketing plan make the smallest businesses visible to relevant users globally, which can help them compete with... Read More »

July 20, 2023 10:00

Shedding Light on the Dark Funnel of B2B Marketing

The sales funnel is a well-known concept in digital marketing that provides a straightforward visualization of how customers make purchase decisions. It’s among the first processes new marketers must learn to effectively track, analyze and measure online consumers’ buying behavior. By breaking down the sales process into distinct stages, businesses can identify areas where they... Read More »

July 18, 2023 10:52

Microsoft and Roku Join Forces To Enhance Ad Buying Experience and Opt...

Tech giants Microsoft and Roku have teamed up to elevate the ad buying experience and boost campaign performance. Through the collaboration, advertisers can leverage cross-channel data insights for better targeting and stronger customer connections, particularly in pay-per-click (PPC) campaigns. Let’s find out how, but first, what is cross channel marketing? What Is Cross Channel Marketing?... Read More »

July 18, 2023 10:00

105 PPC Statistics You Must Know For 2023

Today’s digital landscape is highly competitive and pay-per-click (PPC) advertising has emerged as a powerful way for businesses to connect with their target audience and maximize conversions. Businesses of all sizes, from startups to multi-location companies, have relied on PPC campaigns to increase revenue and gain a competitive edge. If you’re considering integrating PPC into... Read More »

July 13, 2023 10:00

Why Digital Marketing Is Even More Important During a Recession

The global economy is in a state of decline, and as the word “recession” looms on many people’s lips, businesses have started to feel the pinch. In the U.S., Bank of America’s CEO is projecting at least a “very slight” recession from the fourth quarter of 2023 to the first quarter of 2024. (Aljazeera) Other... Read More »

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