December 29, 2016 14:30

Internet Marketing: Overcoming Challenges For Small Business

Small business owners are a unique group of hard-working, dedicated professionals. They provide 54% of all sales in the United States, according to the Small Business Administration. Millions of workers depend on the small business sector for their livelihood and the industry is continuing to grow. While it once rang true that an ad in... Read More »

December 22, 2016 11:37

11 Reasons Why You’ll Never Be A Successful Entrepreneur

Today, it seems like everyone is an entrepreneur – and for good reason. An entrepreneurial life promises days of creativity, adventure, and self-ownership. But, sometimes, it’s not all it’s cracked up to be. What most people forget about being a successful entrepreneur is that it’s incredibly difficult, and that the grand majority of people don’t ever make it... Read More »

December 20, 2016 07:34

Clutch Places Thrive As Leading Dallas SEO Firm Of 2016

We live in a world where business success is increasingly dependent on a strong digital footprint. While effective SEO is a “must do,” not everybody does it well. With so many options to choose from, it can be difficult to know which Dallas SEO Company is right for you and your business. Go With An... Read More »

December 14, 2016 11:27

Mobile Marketing: 9 Key Strategies For Franchise Success

As a franchise owner, you have the backing of a bigger brand, but you still need to bring local customers to your location. Enter mobile marketing. While you can market as much as you want on desktops, today’s mobile usage will ultimately drive new customers to your franchise location. According to SmartInsights, 80 percent of... Read More »

December 13, 2016 13:32

The Science Behind The Impact Of Social Video

During the final quarter of 2015, marketing experts predicted an increase in social video marketing and its overall use in e-mail, web content, and via social media throughout 2016. Today, at the close of 2016, we can agree that they were right. Recent Research in Social Media Video In this article, we will explore the... Read More »

December 8, 2016 08:51

Email Marketing: What Consumers Really Think

Each year, Mapp (formerly known as email service provider BlueHornet) publishes a study on consumers’ views on email marketing. In August 2016, approximately 1700 consumers across the United States between the ages of 18 and 64 participated in this survey. They answered questions related to the use of mobile devices, email accounts, and their interactions... Read More »

December 6, 2016 09:03

Integrated Digital Marketing: How To Create A Killer Plan

As marketers, we’re guilty of it. We forgo the use of traditional marketing and focus on integrated digital marketing strategies aimed at getting more Tweets, shares, pins, favorites, and ratings. We want higher search engine rankings, and we focus on the Internet behaviors of targeted consumers. Unfortunately, in all that rush, we tend to forget... Read More »

December 1, 2016 17:40

How to Use Industry Awards to Boost Your Marketing Strategy

For small businesses, one of the biggest challenges of gaining relevance is building authority. While you can do this through quality content, great products, and intelligent networking, you have a leg up on marketing if you’ve won any industry awards. Industry awards send the clear message that you are a quality service provider. Use them... Read More »

November 29, 2016 15:30

Live Social Media: How To Leverage It For Your Event

Social media is fantastic for many things: it allows you to connect with customers and enjoy increased engagement, but did you know it can help you make the most of live events as well? Today, the use of social media for live events is becoming near-universal, and more and more brands are hopping aboard. Here’s... Read More »

November 18, 2016 11:11

Five Web Design Predictions for 2017

Web design is constantly evolving. Check out these five predictions for web design in 2017. Storytelling isn’t just for content writing Storytelling has emerged as the way to communicate values and benefits within content. It’s also now becoming the standard for web design. Merging design aesthetic with messaging delivers a better user experience. One way... Read More »

November 11, 2016 15:23

The Hottest Trends in Internet Marketing for 2017

How do you get the word out about your business in 2017? Of course, online—if a business can’t be found online, it likely will not succeed—but a website alone is no longer enough. Internet marketing is critical to your business’s success. As the apps and methods we depend on develop, internet marketing must keep up.... Read More »

November 8, 2016 09:53

5 Social Media Statistics for Your 2017 Strategy

Social media trends are constantly evolving. What worked last month might be completely outdated today, so it’s critical to have a social media strategy that is fluid and responsive to user engagement. Based on research by Contently.com, these five social media statistics should play a big role in your strategy for the new year: The... Read More »

November 2, 2016 16:56

Top Reasons Why Your Small Business Needs Custom Marketing Content

By now, most small business owners know that having a website is essential for remaining competitive. However, many don’t know exactly how to improve their websites and reach out to new customers. High-quality, custom marketing content is the cornerstone to getting the most return on investment for small businesses. Here’s why: Custom Content Turns Visitors... Read More »

October 18, 2016 10:15

Use Digital Marketing To Boost Local Traffic

While it’s virtually common knowledge that online companies need to craft content to stay afloat, can digital marketing also help businesses that operate on a person-to-person basis? In a word, the answer is yes, but this is something that many local business owners overlook. Today, virtually everything consumers do orbits around the web. When a... Read More »

October 11, 2016 04:39

8 Keyword Research Mistakes to Avoid

In the world of SEO, keyword research is critical. Essential for helping brands identify and target keywords most relevant to their audiences, keyword research can make or break the success of advertising campaigns, blog content, website optimization and more. Brands that understand how to conduct proper keyword research are already a step ahead. Unfortunately, keyword... Read More »

October 6, 2016 16:27

Top 7 Elements of a Converting Landing Page

Every marketer wants a converting landing page, but this is one thing that’s easier said than done. Between complex factors like keyword inclusion, page copy, visuals, and target audience, it can be tough to figure out how to ensure your landing pages are both engaging and compelling. Luckily, you’re not alone. In this article, we’re... Read More »

September 29, 2016 11:25

7 Ways Successful Entrepreneurs Manage Stress

When it comes to the world of business ownership, success involves developing a plan for stress management. It takes a great deal of effort and energy to run a profitable company. People who are responsible for the health of an organization are frequently under a great deal of pressure. With this in mind, stress management... Read More »

September 27, 2016 10:45

A Guide To Choosing The Right KPIs For Your Business

Most marketers have heard the saying, “what can be measured, can be improved.” Nowhere is this truer than in online marketing. Unfortunately, companies that haven’t developed a reliable set of key performance indicators (KPIs) are bound to have a difficult time measuring or improving their business’ success. Because of this, choosing KPIs for your company is... Read More »

September 22, 2016 11:40

10 Common Online Marketing Mistakes To Avoid

If you’re like most marketers, you want your digital marketing to get better in 2017, not worse. Unfortunately, there is a whole host of marketing mistakes that can result in some negative outcomes. From taking on too much to neglecting to do your research, it’s easy to make inadvertent slip-ups that send your success rate... Read More »

September 20, 2016 10:50

13 Awesome WordPress Plugins For Any Site

As it stands right now, WordPress powers a massive 4.5% of the internet. This equates to roughly 15.8M websites around the globe. Approximately 8% of the world’s top 100 blogs are managed on WordPress. What’s more, over 2,000 of the top 10,000 websites in the world use WordPress. When it comes to website hosting and... Read More »

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