May 15, 2024 10:00

Top Applications and Use Cases for AI in 2024

While artificial intelligence (AI) has been around since the 1950s, interest in the technology, mainly through generative AI, has exploded after the launch of ChatGPT in October 2022. Since then, many generative AI tools, like Dall-E, MidJourney and Alphacode, have pervaded the digital landscape, offering new applications for this revolutionary technology. However, the benefits of... Read More »

May 14, 2024 10:00

Unlock and Leverage Consumer Insights From Your Online Reviews

In today’s highly competitive online marketplace, consumer insights serve as a roadmap toward long-term growth. They offer a candid glimpse into a customer’s opinions, experiences and emotions, providing brands with clear insights into their strengths and areas needing improvement. But how exactly do you gather this data and how can you harness it to transform... Read More »

May 13, 2024 10:00

How To Create an Effective Content Calendar for 2024

Content is undoubtedly the lifeblood that fuels the success of web and social media platforms. We’ve seen it in TikTok’s meteoric rise, in the viral reels that keep us scrolling for hours and the witty X threads (formerly known as Twitter threads) that leave us in stitches. But behind every successful piece of content is... Read More »

May 9, 2024 10:00

SEO and ORM: The Connection Between Search Rankings and Online Reputat...

Although search engine optimization (SEO) and online reputation management (ORM) are distinct strategies, they share a common thread and aim. SEO and ORM work hand in hand not only to make sure you’re seen online but also to ensure that what’s seen is positive and reflects well on you or your brand. But just how... Read More »

May 8, 2024 10:00

Video SEO Marketing Tips: How To Optimize for YouTube and Beyond (2024...

It’s not hard to get exposure on YouTube; it’s impossible – at least without video SEO marketing. When you successfully create great content, you only win half the battle, as you still have to get it in front of the right eyes. You need video SEO for your videos to reach a larger yet targeted... Read More »

May 7, 2024 10:00

12 Proven Strategies To Increase Customer Lifetime Value

Customer lifetime value (CLV) is a crucial metric that estimates a customer’s total revenue or profit throughout their relationship with your business. This includes indirect contributions, such as referrals, word-of-mouth, and any additional value they bring beyond direct sales. As such, focusing on customer lifetime value maximization can lead to sustainable growth and profitability for... Read More »

May 6, 2024 10:00

Facebook Custom Audiences vs. Facebook Lookalike Audiences: How Do The...

When it comes to social media platforms, Facebook remains the undisputed champion. According to the latest data from parent company Meta, the platform boasts over 3.065 billion active users worldwide as of Q4 2023. With such a colossal audience base, Facebook offers businesses endless growth opportunities. However, beyond its diverse reach, Facebook’s real power lies... Read More »

May 2, 2024 10:00

Factors That Might Be Slowing Down Your SEO Progress

According to Ahrefs, 90.63% of content gets no organic traffic from Google and only 0.21% of content gets 1,000 monthly visits. Why is this happening? What factors could be slowing down your search engine optimization (SEO) efforts and preventing you from achieving higher rankings? Here are 12 common factors that might be holding back your... Read More »

May 1, 2024 10:00

Google Business Profile: A Local SEO Essential

When people change residences, go on vacation or seek new services, they commonly turn to Google for guidance on local options: where to dine, what activities to do and what products to purchase. In fact, according to Google’s Consumer Insights report, the number of searches containing “near me” has risen by over 200%. With this... Read More »

April 30, 2024 10:00

How To Create Your Google Reviews Link and Share It With Your Customer...

With over 99.9% of shoppers actively seeking and relying on feedback, setting up a Google reviews link has never been more critical. This simple yet powerful tool eliminates barriers to efficient review collection and monitoring. If you’re wondering, “How do I leverage Google reviews for my business?” this guide is for you. In this blog,... Read More »

April 29, 2024 10:00

What Is Generative AI and How It Impacts Your Marketing

Generative artificial intelligence (AI) is the hottest topic in the marketing world today. And the numbers agree. According to Statista, the global generative AI industry is expected to grow to USD 207 billion by 2030. It’s not a secret that companies already use generative AI for marketing. But should you jump in? And how do... Read More »

April 25, 2024 10:00

What Are Buying Signals and Why They Matter in Digital Marketing

In recent years, the internet has transformed into a fiercely competitive marketplace. Currently, there are approximately 2.64 billion digital shoppers, about one in every three individuals (Oberlo). For businesses, this dynamic landscape offers both opportunities and challenges. While the growing number of consumers presents a vast market, it also means heightened competition. One way to... Read More »

April 24, 2024 10:02

An Expert’s Guide to Successful Retargeting

Imagine this: A potential customer visits your online store, browses through your products and adds items to their cart. But just before completing the purchase, they pause, leave your website and disappear into the vastness of the internet. In traditional advertising, that might have been the end of the story. But in the world of... Read More »

April 23, 2024 10:00

6 Types of Customer Testimonials That Elevate Your Brand

Customer testimonials are effective marketing tools that impact how users perceive your brand. They act as social proof of your products or services’ quality and value, pushing on-the-fence buyers into a purchase. However, not all testimonials are created equal. They can take various formats, each bringing a unique perspective to your brand’s narrative. In this... Read More »

April 22, 2024 10:00

Email Segmentation: What Is It and How To Get It Right

In the world of digital communication, where trends come and go, email has stood the test of time. Its versatility, global reach and cost-effectiveness have made it a potent marketing tool for businesses across various sectors. But, sending emails is not enough to drive conversions. Brands must ensure targeted messaging reaches the right recipients. This... Read More »

April 18, 2024 10:00

Top-of-Funnel Content: How Content That Shouldn’t ‘Sell’ Your Pr...

Top-of-funnel (ToFu) content is informative and educational material that doesn’t directly promote a product or service. Instead, it focuses on generating buzz around your brand. While it may not make a hard sell, providing valuable information through top of funnel content increases brand knowledge, builds trust and creates future sales opportunities. In this article, we’ll... Read More »

April 17, 2024 10:00

The Definitive Guide to eCommerce Marketing Automation

As your eCommerce business expands, your operations become more demanding. Systems that worked in the initial years will no longer suffice as your customer base grows and inventory becomes larger. Automating routine marketing efforts allows you to keep up with the increasing volume of work without compromising on quality. It also gives you more time... Read More »

April 16, 2024 10:00

A Beginner’s Guide to Online Reputation Management in 2024

What will potential customers see when they stumble upon your brand online? You want to ensure that what they find paints your brand in a positive light, enticing them to take that next step into your sales funnel. So, how is your online reputation going? Your online reputation encompasses the image you project as an... Read More »

April 15, 2024 10:00

Understanding Return on Ad Spend: Defining ROAS and Why It Matters

Paid advertising delivers quick, measurable results, with a 50% higher chance of generating sales than organic search alone (Unbounce). However, not all pay-per-click (PPC) campaigns hit the mark. Some attract many clicks but don’t convert, while others yield fewer clicks but result in significant conversions. To ensure your paid advertising efforts don’t go to waste,... Read More »

April 11, 2024 10:00

The Real Deal With AI-Generated Content Ranking High on Google

As AI content rises in prominence, many marketers, advertisers and publishers are growing more concerned about whether we’re entering an era of useless, automated content. More importantly, is Google prioritizing AI content over human-made content? We’ve created this piece to explore why AI generated content is gaining traction, some best practices and if we’re going... Read More »

RSS Feed

Archive