September 3, 2024 10:00

How To Get Customer Testimonials [+ Request Templates]

Asking for testimonials from your customers or clients is something many business representatives dread. However, the fear of rejection or uncertainty about the quality of responses you might receive shouldn’t hold you back. By taking some simple steps, you can set clear expectations for both yourself and your clients, making the process easier and more... Read More »

How To Get More 5 Star Google Reviews

Every business owner wants that coveted 5 star review rating on Google. You might be providing the best service, but sometimes it’s simply not enough for some customers to give you a 5 star review. However, you can get those types of customers to give you 5 stars if you ask them at the right... Read More »

September 2, 2024 10:00

What Are Reciprocal Links, and Are They Good or Bad for SEO?

Finding the right balance in search engine optimization (SEO) strategies can be a challenge, especially when it comes to reciprocal links. These links between two websites provide a mutual exchange of traffic and credibility. However, the question remains: Are reciprocal links beneficial or detrimental to your site’s ranking? The world of SEO has undergone significant... Read More »

August 29, 2024 10:00

Creating Engaging Video Content for Social Media

Creating videos for social media has never been easier. As platforms like TikTok and Instagram become increasingly sophisticated, brands have limitless opportunities to craft engaging video content even with few resources and little time. In a digital world where competition is overwhelming, knowing how to create videos that seize and sustain your audience’s attention could... Read More »

August 28, 2024 10:00

Amazon PPC: Everything You Need To Know

Is Amazon too congested for small businesses to succeed these days? It might seem that way, but that only spells a huge opportunity if you know how to come out at the top, literally at the top of search results on the platform. That’s possible with pay-per-click or PPC advertising on Amazon. With Amazon PPC,... Read More »

August 27, 2024 10:00

Why eCommerce Sellers Need Comprehensive Online Reputation Management

As the online marketplace becomes more saturated and consumer behavior evolves, brands can’t afford to ignore the importance of reputation in business. For instance, when customers shop online, a significant part of their decision-making process involves reading and evaluating online reviews. This places sellers on eCommerce platforms like Amazon and Walmart under intense scrutiny by... Read More »

August 26, 2024 10:00

Web Design for Small Businesses: Follow These 12 Simple Steps to Succe...

Good website design is crucial for brand growth, much so for small businesses that need all the help they can get to boost site traffic and sales. In fact, almost 80% of website credibility comes from design (WebFX), and 94% of first impressions are design-related (WebFX). The problem is website users are hard to please,... Read More »

Google Rolls Out August 2024 Core Update: How This Will Impact Your Bu...

The Google August 2024 core update is here. Google made the announcement on X and shared details on its Search Central blog. Today we released the August 2024 core update. It continues our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that... Read More »

August 24, 2024 10:00

How To Delete Spam Reviews on Facebook

By and large, Facebook reviews – including the negative ones – benefit your company. Fake reviews, meanwhile, are troublesome. While some are harmless pranks pulled by online trolls, others can be intentional and malicious. Regardless, they affect your reputation, thus necessitating an immediate response. Before learning how to remove reviews from Facebook that could harm... Read More »

August 22, 2024 10:00

Shopify vs. Squarespace: Which Is the Best Platform for You?

Shopify and Squarespace are the two most popular website builders that allow users to create and manage online stores with ease using a drag-and-drop interface. Initially, Squarespace was primarily designed as a website-building platform but has since beefed up its eCommerce tools, positioning itself as a strong contender against Shopify. Shopify was created specifically for... Read More »

August 21, 2024 10:00

Social Media Reputation Management: The Only Guide You’ll Need

Consumer opinion and perception can make or break a business – this is the reality facing brands today. If there’s one place where customers are more willing to express their opinions on a brand, it’s social media. Social media is particularly packed with invaluable customer insights, both good and bad. That’s why social media reputation... Read More »

August 20, 2024 11:17

14 Reasons Your Google Reviews Are Missing

Google reviews typically top the list of what potential customers seek when deciding between businesses. These reviews are displayed prominently on your Google Business Profile and Google Maps and come from people who’ve interacted with your business and shared their experiences. Anyone can view Google reviews. Such feedback can significantly sway public opinion and impact... Read More »

August 19, 2024 10:00

Rebranding Your Business: When To Do It and What To Avoid

Your business’s brand is one of its most valuable tangible assets. A well-curated brand can foster loyal customers, improve the perception of your brand’s products and services and contribute to your overall success. Unfortunately, not all brands withstand the test of time. After acquisitions, outdated designs and irreparable PR disasters, it can be virtually impossible... Read More »

August 15, 2024 10:00

How To Build a Content Cluster Marketing Campaign

As consumer search behaviors shift from simple keyword queries to more complex, question-based searches, search engines are redefining how they rank and present results. Google, for one, has moved away from relying solely on keywords and instead focuses more on the context and intent of people’s search queries to find the best results. This has... Read More »

August 14, 2024 10:00

The Ultimate Social Media Marketing Strategy for eCommerce

The integration of eCommerce and social media has transformed how retailers interact with consumers. Today, businesses use social media for eCommerce to either guide shoppers to their website or app, sell products on social platforms, or do both. With millions engaging on platforms like Facebook, Instagram and TikTok, brands have multiple unique avenues to reach... Read More »

August 13, 2024 10:00

Why Brand Authenticity Matters and How To Achieve It

In a world where consumers are bombarded with thousands of marketing messages daily, standing out requires more than just a catchy slogan or a slick logo. Today, authenticity is the name of the game. When a brand is perceived as authentic, customers feel confident in their purchase decisions, leading to repeat sales and referrals. But... Read More »

August 12, 2024 10:00

What Your Homepage Should Achieve for Your Website

Your homepage is your business’s virtual front door. Think of it as a physical storefront along a busy street: At a glance, users can see your homepage, understand what you offer and decide whether to visit your website or move on. However, unlike a typical storefront, users form their first impressions and decide on their... Read More »

August 8, 2024 10:00

How SEO Drives Lead Generation in B2B Businesses

Lead generation is the lifeblood of business-to-business (B2B) companies, propelling revenue growth and business expansion. However, many brands struggle to keep their sales pipeline filled given the unique challenges in B2B marketing and sales. B2B target markets are complex. They involve multiple decision-makers, necessitating longer sales cycles and nurturing processes. On top of that, getting... Read More »

August 7, 2024 10:00

The Complete Guide to User-Generated Content

When brands post content about their products or services, you can be sure it has already been subjected to multiple rounds of edits and approvals. When a customer posts a raw, unfiltered opinion about the same product or service, it comes across as more genuine, spontaneous and relatable. This type of content is known as... Read More »

August 6, 2024 10:00

Where Your Customers Are Posting Online Reviews: Platforms You Need To...

Whether it’s a glowing recommendation or constructive feedback, online reviews greatly inﬂuence public perception of your brand. A positive review can attract new customers, while a negative one can turn them away. So, if you aren’t already, keep a wary eye on where your customers post reviews online. This guide breaks down the most popular... Read More »

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