December 21, 2021 10:00

How To Take Advantage of Reddit’s New Ad Creation Platform Updates

Advertising on Reddit isn’t probably the first thing to cross your mind when you’re choosing a platform for a product launch or brand awareness campaign. But it is well on its way to becoming the dark horse of social media advertising, so consider this your cue to pay attention. Most Popular Mobile Social Networking Apps... Read More »

December 17, 2021 10:00

Why You Need To Include Video Testimonials on Your Landing Pages

Video testimonials are an excellent way for your potential customers to see and hear what your current clients have to say about your business. According to a study conducted by Invisia, 90 percent of online shoppers believe that video content helps them make buying decisions. By watching a video testimonial, your prospects can relate to... Read More »

December 16, 2021 10:00

The Best Places to Work Remotely From in Houston

Houston is known for many things: being the capital of space exploration, its booming local economy, cultural diversity and an exquisite culinary scene. But here’s something not many people know: it’s full of excellent spaces for “working at home” away from home. While each one has something distinct to offer, they all support the basic... Read More »

December 14, 2021 10:00

High-Performing Social Media Ads for Lead Conversion

Brand recognition and user engagement are great objectives to have. But they’re just that – objectives. Ultimately, you’re doing social media marketing to generate and convert leads and maximize your return on investment (ROI). You need to be able to connect a social post or advertisement to a conversion goal on your site, such as... Read More »

December 10, 2021 10:00

Inbound Marketing Statistics You Should Know in 2022

The dynamics between consumers and brands have shifted. Gone are the days when consumers had to sit around and be advertised to by multiple companies. Today, all information is on-demand – and consumers like it that way. Instead of simply being receivers, consumers now seek out the information they need, whether it’s your business’s location... Read More »

December 9, 2021 10:00

The Best Places To Work Remotely From in Denver

Working remotely certainly has advantages over traditional office setups, which is why many Denver locals today prefer teleworking. For one, you avoid the hassles of traffic and the daily commute to and from the office. Remote working also gives you opportunities to switch between workspaces and office options, which may improve your productivity. After all,... Read More »

December 7, 2021 10:00

Facebook Ad Guidelines: Best Practices and Insider Tips

While Facebook has made it easy for any business to run advertising campaigns, the number of details to work through might be daunting for some. To make Facebook advertising work, you have to consider several factors, including the ad format, ad placement and target audience. You must also align these elements with your objectives and... Read More »

December 3, 2021 10:00

Twitter Statistics You Should Know in 2022

We’ve been seeing record-high activity on Twitter, with roughly 500 million tweets sent every day on average. Twitter statistics also show the social media platform’s user base is steadily growing. As a business owner looking for opportunities online, you might be wondering: What’s driving these impressive Twitter stats? And what’s behind Twitter’s success? For one,... Read More »

December 2, 2021 10:00

The Best Places to Work Remotely From in Dallas

How – and where – people work has greatly changed through the years. Employees are preferring coworking spaces and coffee shops to traditional offices. Casual, part-time and contract work are stealing the spotlight from full-time employment. And on top of these, more professionals are choosing to be their own bosses rather than join established firms.... Read More »

November 30, 2021 10:00

How Indented SERP Results Could Impact Your SEO Strategy

A recent Google rollout affecting organic search results has set the search engine optimization (SEO) community abuzz. Called the indented search results, this change now applies to an estimated 40 percent of the search engine results pages (SERPs), according to Moz. But it’s the possibility of a wider release that has business owners anticipating... Read More »

November 23, 2021 10:00

Walmart Marketplace vs. Target Plus: Where Should I Sell My Products?

Retail giants Walmart and Target own two of the most viable online marketplaces today. If you’re planning to sell on Walmart Marketplace or Target Plus, you’re probably wondering which one to prioritize. Since 2019, both platforms have launched initiatives to chip away at the market share enjoyed by eCommerce powerhouse Amazon. Their efforts have proven... Read More »

November 19, 2021 10:00

6 Holiday Marketing Campaigns To Avoid

The holiday season is the most wonderful time of the year for eCommerce businesses like yours – but it can also be the busiest and the craziest. It’s when you need magical holiday marketing ideas to captivate customers doing Christmas shopping online, ramp up your sales and cap off the year on a merry note.... Read More »

November 18, 2021 10:00

Best Gen Z Marketing Strategies for 2022

All brands eventually come face-to-face with one of today’s prevailing marketing fundamentals: know your audience. Profiling various segments of your target market is instrumental to the success of your branding, marketing and conversion efforts. When your marketing messaging is optimized for these specific audiences, your digital marketing campaigns are better positioned to generate higher returns.... Read More »

November 16, 2021 10:00

The Best Places to Work Remotely From in Cleveland

Remote working is still on the rise, and some people who have the freedom to work from anywhere are choosing Cleveland as their base. A LinkedIn survey found that 87 people arrived in the city for every 100 people who left around 2020 – a good ratio by the city advocates’ standards. Amid this inward... Read More »

November 12, 2021 10:00

What Is a Lead Magnet and How It Increases Conversions

A lead magnet is a free digital asset or service that you can offer to your prospects in exchange for their contact details. It’s used specifically for lead generation; it can help you generate more leads and attract high-quality prospects. When used strategically, lead magnets maximize your potential in engaging the right people. Even when... Read More »

November 11, 2021 10:00

5 eCommerce Marketing Strategies Proven to Increase Your Sales

Marketing for eCommerce requires specific strategies outside of your usual digital marketing efforts. To achieve true, long-term success, your eCommerce marketing plan must be laser-focused on customers’ shopping experience and the strategies for elevating it. The key performance indicators (KPIs) that your business will zero in on include organic revenue, targeted web traffic, click-through rates... Read More »

November 9, 2021 10:00

The Best Places to Work Remotely From in Chicago

As a professional living in the Windy City, working from home can be a better, more productive way of getting things done. But, some employees believe in keeping stricter boundaries between their home and work lives. For many, this means finding a working environment outside their living quarters but still near enough to feel like... Read More »

November 5, 2021 10:00

Enterprise SEO Tips: How To Increase Your Franchise Leads

Generating more leads for your franchise or multi-location business has become one of the most anticipated benefits of search engine optimization (SEO). These are no random franchise leads either, but qualified, ripe-for-conversion ones. But such results do not happen by accident. Whether you’re a franchisor or franchisee, you need to incorporate franchise SEO practices properly... Read More »

November 4, 2021 10:00

Shopify Statistics You Should Know in 2021

In this digital-driven economy, borders begin to blur as business transactions become increasingly virtual. eCommerce websites and applications connect people from opposite sides of the world and facilitate purchases without the hassle, while eCommerce tools enable the systematic conversion of a “window shopper” to a loyal, high-value-purchasing customer. Nowadays, a buyer’s journey happens through multi-screen... Read More »

November 2, 2021 10:00

The Best Places to Work Remotely From in Baltimore

Remote working isn’t just a craze these days – it’s a lifestyle. But just because you’re working from home doesn’t mean you need to be working from home. Sometimes, you might need a change in scenery to give your productivity a boost. From libraries to coffee shops to good ol’ coworking spaces, Charm City has... Read More »

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