July 7, 2024 10:00

Why Yelp Is Hiding So Many Legitimate Online Reviews in Its ‘No...

Between a tourist passing through a particular area and a local who eats out here often, you’d probably be more likely to trust the latter’s reviews on Yelp for a restaurant you’re checking out. This is precisely why Yelp filters reviews by “recommended” and “non-recommended” – it’s an effort to promote reliable and useful reviews... Read More »

July 4, 2024 10:00

What Is Amazon Attribution and How Advertisers Can Use It

Every Amazon advertiser knows the pain of being unable to fully track and measure the success of their advertising efforts. Not anymore, thanks to Amazon Attribution – a free, self-service analytics measurement solution that gives marketers insight into the on-Amazon impact of their external marketing strategies. Amazon attribution makes it possible to know what happens... Read More »

July 3, 2024 10:00

Everything You Need To Know About Voice Search Optimization

As voice-activated devices become more embedded in consumers’ daily lives, from smartphones to smart homes, the way people search for information is shifting. Potential customers are asking questions through voice search, and they’re ready to engage with businesses that can give them the right answers. If you want to reach these modern-day consumers, you need... Read More »

July 3, 2024 07:45

How To Conduct a Brand Reputation Analysis

In today’s hyper-connected world, where information travels at the speed of a click, a strong brand reputation can catapult a business to new heights. In contrast, a tarnished one can lead to its rapid downfall. In other words, brand reputation is an intangible asset that customers trust, competitors envy, and investors scrutinize. It is the... Read More »

July 1, 2024 10:00

What Is a Social Media Audit and Why Your Business Needs It

Social media is where trends are born. Although it’s tempting to jump on the latest trends as you see other brands get traction from doing so, the truth is the platforms or strategies that work for other brands may not work for your own brand. It’s far from wise to make impulsive decisions to ditch... Read More »

June 27, 2024 13:40

Google’s Decision To Remove Continuous Scroll: What It Means for You...

The Google continuous scroll blurs the lines between the first and second pages, even the third. It makes it more likely for users to click on results that aren’t on page 1. But this isn’t the case anymore. On June 25, the continuous scroll feature was retired from desktop search, with mobile search following suit... Read More »

June 27, 2024 10:00

How To Remove a Negative Google Review

Here’s a fact that brands often take for granted: A single online review can make or break a business. Glowing five-star ratings on your Google Business Profile can attract new customers, while a scathing one-star review can drive them away in droves. Negative online reviews have the power to tarnish a hard-earned reputation and impact... Read More »

June 26, 2024 10:00

How To Sell on Amazon in 2024: The Ultimate Guide

Home to over 200 million Prime members, Amazon remains a juggernaut in the eCommerce industry, offering sellers a lucrative platform to connect with billions of monthly potential customers. Home supplies, electronics, clothing, food products – you name it, Amazon sells it. With a visitor count four times higher than any other marketplace, it’s the perfect... Read More »

June 25, 2024 11:00

An Update on Google Multisearch and How It Can Impact Your SEO Strateg...

When Google first introduced multisearch at the 2022 Google I/O developer conference, the tech company envisioned a tool that could revolutionize online shopping for good. It would help users learn more about an object in front of them and satisfy questions like what its brand is, whether it is available in another color and where... Read More »

June 24, 2024 10:00

What Are Push Notifications and Can They Help You Get More Clicks?

Attention is the new currency online. Consumers are becoming extremely selective and have higher standards for the brands they engage with. Push notifications are a powerful mobile marketing strategy for keeping your brand on top of consumers’ minds. An Invesp study found that sending a single onboarding push notification to new app users in the... Read More »

June 20, 2024 10:00

What Is ERP? Everything You Need To Know About Enterprise Resource Pla...

Think of your business as a complex puzzle, with various departments, processes and functions interconnecting to create a seamless picture. But none of it makes sense if the pieces don’t fit together correctly. Thankfully, automation has come to make this complex puzzle a much simpler reality for businesses today. With enterprise resource planning (ERP), automating... Read More »

June 19, 2024 10:00

SGE Survival Guide: What Is Google Search Generative Experience and Ho...

Google has been on a constant grind to improve its search engine and provide users with the best results possible. Part of this effort is incorporating artificial intelligence (AI) under the hood to make the search process more efficient and personalized. And just when you thought things couldn’t get any better, the search giant made... Read More »

June 18, 2024 10:00

Hiring In-House vs. an Online Reputation Management Agency: Here’s W...

Reputational risks are omnipresent in business. From negative publicity to social media backlash, no matter how much effort and dedication you pour into your business marketing, there’s always the possibility of one negative review overshadowing all your glowing reviews and causing long-lasting repercussions. While you can’t eliminate these risks entirely, you can mitigate them through... Read More »

June 17, 2024 10:00

Enterprise Marketing: Definition, Challenges and Strategies

Digital transformation has converted the business landscape into a more complex and competitive space. Companies must navigate newer technologies, manage massive budgets and cater to ever-changing consumer preferences to achieve long-term success. Thankfully, enterprise marketing tactics can help large organizations achieve these goals. But what is enterprise marketing, and how can it maximize business growth?... Read More »

June 13, 2024 10:00

Marketing to Gen Z: How To Do It Right

Born between 1997 and 2012, Generation Z stands out as the digital natives of the 21st century. Being the generation that grew up with the internet, social media and smartphones, this group has established itself as the most empowered and digitally savvy demographic to date. As a result, Gen Z consumers have higher expectations when... Read More »

June 12, 2024 10:00

Mastering Technical SEO for Website Performance

The science behind search engine optimization (SEO) is constantly evolving. What secured a top spot yesterday may be overshadowed by new criteria tomorrow. Staying ahead requires more than keywords and content; it demands mastery of technical SEO. Technical SEO is the unseen force driving search visibility. It’s the art of optimizing your digital infrastructure to... Read More »

June 11, 2024 13:00

Inside the Latest Google Leaks: What You Need To Know

The May 2024 Google leak is perhaps the most significant leak in Google history. Other than a rare peek into the dominant search engine’s closely guarded algorithms, what makes the leak momentous is that some details appear to contradict past public statements by Google representatives. However, factoring in the timeline and nature of these statements,... Read More »

June 10, 2024 10:00

Why a Large Digital Marketing Budget Can’t Fix a Bad Strategy

Money talks, but it doesn’t always walk the walk, especially in digital marketing. In 2023, global digital advertising spending reached a staggering USD 626.86 billion, projected to reach 835.82 billion by 2026. (Statista) With numbers like these, you’d think every campaign would be a home run, right? Wrong. A fat digital marketing budget might make... Read More »

June 6, 2024 10:00

How To Prevent Ad Fraud on Your PPC Campaigns

Pay-per-click (PPC) advertising has become a necessity in today’s digital age. Its hyper-targeting capabilities and cost-effectiveness offer businesses vast opportunities to connect with high-intent prospects and boost revenue growth. Unfortunately, malicious actors may compromise your PPC campaigns through fraudulent activities, leading to fewer genuine leads and wasted ad spend. Knowing how to detect and prevent... Read More »

June 5, 2024 10:00

How To Rank Higher on Google Maps in 11 Easy Steps

Google rewards complete, active Business Profiles – this is no secret. Just try a quick local search and notice how businesses at the top have complete details, plenty of photos and strong reviews. If a potential customer did a search on Google Maps and your business is nowhere near the top, you’re likely losing some... Read More »

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