January 26, 2017 15:22

Understanding Google Analytics: Dimensions, Metrics, Hits and Sessions...

Today, we’re going to talk about Google Analytics metrics, dimensions, hits and sessions. We’re helping you break down the topic to understand it better. This, in turn, can help you make better use of your GA account, both now and in the future. You’ve probably noticed that when you view your Google Analytics report, it... Read More »

January 24, 2017 12:00

What Makes Online Content Go “Viral?”

“Have you seen that cat video? It went viral!” “Viral marketing is the next big thing.” If you’ve been working in the digital landscape for any time at all, you’ve likely heard phrases like these. They appear when someone does something astonishing online, and it reaches millions as a result. While it’s possible to go viral... Read More »

January 19, 2017 09:30

Business Branding: 8 Steps To Getting It Right

Every successful business has one thing in common: a consistent brand strategy. From Nike to Apple to Dollar Shave Club, and everything in between, branding is critical. Companies don’t typically make it to multi-million-dollar valuation without a solid sense of who they are. Consistent branding identifies your company, your products, and your content to your... Read More »

January 17, 2017 08:01

7 Tips for Overcoming Procrastination (and Increasing Efficiency)

Procrastination: we all know the feeling. While you should be working on that big project, you’re scrolling your Facebook feed or shopping online. In the age of the internet, it’s easier than ever to fall victim to procrastination, and most of us likely lose thousands of working hours each year as a result. Over time, these hours... Read More »

January 12, 2017 09:15

Lead Nurturing 101: PPC Best Practices for 2017

For anyone who runs a business, lead nurturing is a critical component of staying afloat. It’s not enough to just get the leads; you also have to nurture and feed them once you’ve landed them. It’s a little bit like planting a garden: you can put seeds in the ground all day long, but nothing’s... Read More »

January 10, 2017 09:46

Facebook Instant Articles: What They Are, How to Use Them, and Why The...

On May 13, 2015, Facebook rolled out “Instant Articles,” a unique new content format meant to speed up Facebook’s news feed. According to Facebook itself, Instant Articles were “a new way for any publisher to create fast, instant articles on Facebook.” Because they load 10 times faster than standard mobile articles typically taking only approximately 8 seconds. Instant Articles... Read More »

January 5, 2017 12:30

Thrive Is Exhibiting At The 2017 Dallas Small Business Expo

Thrive is excited to announce we will be exhibiting our services this year at the Small Business Expo in Dallas, on January 18th at the Dallas Convention Center! The Small Business Expo is a free business-to-business event bringing together thousands of industry professionals. Included are free workshops, exhibits and presentations targeted towards helping you effectively... Read More »

January 3, 2017 14:02

SEO And Social Media: Two Strategies Working Together

The rise in social media has certainly changed how we connect with one another and with our favorite brands and businesses. Between 2010 and 2016, the rise in social media users worldwide totaled 1.17 billion. This number is estimated to grow to almost 3 billion by the year 2020, according to Statista. Each of those... Read More »

December 29, 2016 14:30

Internet Marketing: Overcoming Challenges For Small Business

Small business owners are a unique group of hard-working, dedicated professionals. They provide 54% of all sales in the United States, according to the Small Business Administration. Millions of workers depend on the small business sector for their livelihood and the industry is continuing to grow. While it once rang true that an ad in... Read More »

December 22, 2016 11:37

11 Reasons Why You’ll Never Be A Successful Entrepreneur

Today, it seems like everyone is an entrepreneur – and for good reason. An entrepreneurial life promises days of creativity, adventure, and self-ownership. But, sometimes, it’s not all it’s cracked up to be. What most people forget about being a successful entrepreneur is that it’s incredibly difficult, and that the grand majority of people don’t ever make it... Read More »

December 20, 2016 07:34

Clutch Places Thrive As Leading Dallas SEO Firm Of 2016

We live in a world where business success is increasingly dependent on a strong digital footprint. While effective SEO is a “must do,” not everybody does it well. With so many options to choose from, it can be difficult to know which Dallas SEO Company is right for you and your business. Go With An... Read More »

December 14, 2016 11:27

Mobile Marketing: 9 Key Strategies For Franchise Success

As a franchise owner, you have the backing of a bigger brand, but you still need to bring local customers to your location. Enter mobile marketing. While you can market as much as you want on desktops, today’s mobile usage will ultimately drive new customers to your franchise location. According to SmartInsights, 80 percent of... Read More »

December 13, 2016 13:32

The Science Behind The Impact Of Social Video

During the final quarter of 2015, marketing experts predicted an increase in social video marketing and its overall use in e-mail, web content, and via social media throughout 2016. Today, at the close of 2016, we can agree that they were right. Recent Research in Social Media Video In this article, we will explore the... Read More »

December 8, 2016 08:51

Email Marketing: What Consumers Really Think

Each year, Mapp (formerly known as email service provider BlueHornet) publishes a study on consumers’ views on email marketing. In August 2016, approximately 1700 consumers across the United States between the ages of 18 and 64 participated in this survey. They answered questions related to the use of mobile devices, email accounts, and their interactions... Read More »

December 6, 2016 09:03

Integrated Digital Marketing: How To Create A Killer Plan

As marketers, we’re guilty of it. We forgo the use of traditional marketing and focus on integrated digital marketing strategies aimed at getting more Tweets, shares, pins, favorites, and ratings. We want higher search engine rankings, and we focus on the Internet behaviors of targeted consumers. Unfortunately, in all that rush, we tend to forget... Read More »

December 1, 2016 17:40

How to Use Industry Awards to Boost Your Marketing Strategy

For small businesses, one of the biggest challenges of gaining relevance is building authority. While you can do this through quality content, great products, and intelligent networking, you have a leg up on marketing if you’ve won any industry awards. Industry awards send the clear message that you are a quality service provider. Use them... Read More »

November 29, 2016 15:30

Live Social Media: How To Leverage It For Your Event

Social media is fantastic for many things: it allows you to connect with customers and enjoy increased engagement, but did you know it can help you make the most of live events as well? Today, the use of social media for live events is becoming near-universal, and more and more brands are hopping aboard. Here’s... Read More »

November 18, 2016 11:11

Five Web Design Predictions for 2017

Web design is constantly evolving. Check out these five predictions for web design in 2017. Storytelling isn’t just for content writing Storytelling has emerged as the way to communicate values and benefits within content. It’s also now becoming the standard for web design. Merging design aesthetic with messaging delivers a better user experience. One way... Read More »

November 11, 2016 15:23

The Hottest Trends in Internet Marketing for 2017

How do you get the word out about your business in 2017? Of course, online—if a business can’t be found online, it likely will not succeed—but a website alone is no longer enough. Internet marketing is critical to your business’s success. As the apps and methods we depend on develop, internet marketing must keep up.... Read More »

November 8, 2016 09:53

5 Social Media Statistics for Your 2017 Strategy

Social media trends are constantly evolving. What worked last month might be completely outdated today, so it’s critical to have a social media strategy that is fluid and responsive to user engagement. Based on research by Contently.com, these five social media statistics should play a big role in your strategy for the new year: The... Read More »

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