October 18, 2022 10:00

Twitter Makes ‘Location Spotlight’ Available to All Businesses: Wh...

Twitter has added a shiny new feature, Location Spotlight, to its Professional Profiles and made it accessible to all brands that have upgraded to professional Twitter accounts. Along with the new feature, the social media company also announced new educational initiatives through its Twitter Flight School to teach professionals how to use Twitter for business.... Read More »

October 14, 2022 10:00

The Best Venues for Team Building and Corporate Events in Vancouver

Are you planning your next team-building activities for your Vancouver team? Make them extra special by choosing the best venues the city has to offer. Holding team-building events allow your entire team to escape the humdrum of the daily grind. They also foster unity, improve communication, build confidence and inspire synergy. In addition, as we... Read More »

October 13, 2022 10:00

What Is DTC Marketing and Why It’s Here To Stay

Before the internet and online shopping boom, many brands mostly relied on brick-and-mortar stores for sales. These were the boutiques, department stores, supermarkets and other stores that sold products from different brands. This meant brands had to have another business act as a middleman to sell their products. They could take steps to advertise their... Read More »

October 11, 2022 10:00

How To Improve Your Content’s Organic Click Through Rate

Organic click through rate (CTR) may be hard to predict these days. To get a good CTR – a higher percentage of searchers clicking on your link – you now have to rank well on the Google search engine results pages (SERPs). And ranking well means so much more than ranking first. So, what should... Read More »

October 7, 2022 10:00

The Best Venues for Team Building and Corporate Events in San Antonio

San Antonio is the seventh-most populous city in the United States. Originally a Spanish mission and colonial outpost, it now thrives as one of the country’s renowned cities. San Antonio is a cultural hub where people from all over the world come together and experience a cultural scene unheard of anywhere else. From the city’s... Read More »

October 6, 2022 10:00

Should You Offer Incentives To Generate Leads?

Lead generation, or the process of capturing the interest of potential customers and bringing them into your sales funnel, can have a higher success rate if incentivized. A recent Google study shows that 90 percent of customers will give their email addresses in exchange for an incentive. Small perks like one-time coupons and email sign... Read More »

October 4, 2022 10:00

Facebook To Shut Down Its Live Shopping Feature: What To Do

By October 1, 2022, Facebook users would no longer be able to host any Live Shopping events, new or scheduled, on the platform. The announcement came shortly after it was reported that TikTok halted its plans to bring its own live eCommerce venture, TikTok Shop, to the U.S. and mainland Europe. Brands and consumers alike... Read More »

September 30, 2022 10:00

The Best Venues For Team Building and Corporate Events in San Diego

Are you looking to shake things up for the last quarter of the year? One of the best ways to do it is organizing your next series of team-building and corporate events. Team-building programs allow your team to grow, improve communication, boost teamwork, develop leadership skills and create lasting bonds. If you’re looking for the... Read More »

September 29, 2022 10:00

Radical Digital Marketing Lessons From Tesla and Elon Musk

Since its founding in 2003, Tesla has grown from an ambitious start-up into the world’s most valuable car company. Despite not being a pioneer in the electric vehicle niche, Tesla managed to transform how people viewed electric cars and broke sales records worldwide along the way. The quality of its products notwithstanding, a lot of... Read More »

September 27, 2022 10:00

How Will Continuous Scrolling on Search Impact Impressions and CTR on ...

In October 2021, Google made a tiny change to its search engine results page (SERP). Continuous scrolling on English searches became a key feature on mobile devices. But within the search engine optimization (SEO) community, there were trepidations about its impact on impression and click-through rates (CTR). Of course, these concerns extend to desktops if... Read More »

September 23, 2022 10:00

The Best Venues for Team Building and Corporate Events in Atlanta

Atlanta will remain one of the busiest places in the state of Georgia. The future job growth in the city is at 46 percent, much higher than the U.S. national average (33.5 percent). It means more work and stress since we’ve been remote working for a while and need face-to-face time. Start the last quarter... Read More »

September 22, 2022 10:00

How To Create Winning Landing Pages for Your B2B Google Ads Campaigns

Over the last few years, business-to-business (B2B) companies witnessed dramatic shifts in the greater landscape created by unforeseen circumstances that impacted the global economy. Over that time, 40 percent of companies failed to meet their sales targets while faced with countless challenges, such as: • Longer sales cycles • Higher competition • Deficiencies in higher-quality... Read More »

September 20, 2022 10:00

What Is Lifecycle Marketing and Why Is It Important?

Brand awareness used to be the primary goal of marketing. It was about getting people to walk in the door and start a relationship with the brand or company. Now that consumers have become hyper-aware, however, and that information is readily available online, marketing priorities have changed a little. And while brand awareness is still... Read More »

September 16, 2022 10:00

The Best Venues for Team Building and Corporate Events in Philadelphia...

Philadelphia, Pennsylvania, is a thriving metropolis that is home to some of the biggest industrial complexes in the country. With other big cities just hours away, the City of Brotherly Love has become a popular hub of company retreat venues for corporate away days and team building activities. Explore what Philly has to offer in... Read More »

September 15, 2022 10:00

What Is Market Segmentation and How To Use It Best

Companies gain a competitive edge when their brand messaging resonates with the audience. A large market share, especially across more than one customer profile, means higher revenue. But not all businesses can dominate, let alone survive after five or 10 years, because they fail to understand the customers. To solve this, they must use an... Read More »

September 13, 2022 10:00

What Is Interactive Content and How It Can Boost User Engagement

Everyone wants to one-up their competitor’s content marketing strategy, but with millions of content flooding the internet, it’s altogether challenging. So, to stand out, your content needs to be extra special or, even better, interactive. According to the Content Marketing Institute and Ion Interactive, 81 percent of marketers conclude that interactive content is more effective... Read More »

September 9, 2022 10:00

The Best Venues for Team Building and Corporate Events in Myrtle Beach...

Are you organizing a team building activity in Myrtle Beach? Remote work has its benefits, but everyone can benefit from some face time after months (if not years) of being isolated in our home offices. Face-to-face orporate events can keep everyone energized and motivated going into the third quarter of the year. Here are our... Read More »

September 8, 2022 10:00

Your Ultimate Shopify SEO Checklist for Better Search Performance

Search engine optimization (SEO) is the most affordable eCommerce marketing strategy you can use to generate more leads and drive more sales for your Shopify store. So if you’re looking to improve your site’s performance, make the most of a limited marketing budget and drive more organic traffic – look no further than SEO. SEO... Read More »

September 6, 2022 10:00

Google’s New ‘Helpful Content Update’ Could Be One of Most S...

Google has just released an update, possibly the most significant one since Panda in 2011, that could be a complete game-changer for content marketing and search engine optimization (SEO). Google announced a “helpful content update” on Aug. 18, sending businesses scrambling to ensure their content meets these new guidelines and best practices. The new sitewide... Read More »

September 2, 2022 10:00

The Best Venues for Team Building and Corporate Events in Austin

Are you planning to host a corporate team building event in Austin? Team building activities create great opportunities to foster better working relationships within your team. We’ve all been in lockdown for too long, and everyone is excited for some much-anticipated face time. While Zoom and Google Meet have been helpful in facilitating virtual connections,... Read More »

RSS Feed

Archive