August 11, 2023 10:00

What Is E-E-A-T and How Does It Impact SEO?

Google has updated its E-A-T concept to E-E-A-T, adding an extra ‘E’ for experience. The addition prioritizes personal knowledge and real-life experience in evaluating website quality. More specifically, pages created by individuals with a degree of experience in a particular topic are considered more trustworthy and authoritative than those without such experience. This new factor... Read More »

August 10, 2023 10:00

Podcast Statistics You Should Know in 2023

The popularity of business podcast has exploded in recent years, with more and more industry players adopting podcast marketing to attract more followers, build a deeper connection with their target audience and create a loyal following. Is investing in podcast for business a smart move? Being an entrepreneur requires proper knowledge across multiple platforms to... Read More »

August 8, 2023 10:00

The Wall Street Journal: Google Could Owe Billions in Refunds...

Digital advertising with Google sounds like a good deal. Your audience must watch it, not skip it and actually hear it before you have to pay for the ad. That means your ads could be all over the web, but you only spend a dime when they meet a rigid set of Google advertising policies... Read More »

August 4, 2023 10:00

Here’s How To Use ChatGPT and a Google Ads Script To Improve Your Re...

Since its inception in 2018, Google Responsive Search Ads (RSA) has revolutionized how advertisers create and launch ad campaigns. This dynamic ad format helps you save time and drive greater conversions by delivering the most relevant ad combinations to targeted audiences. However, managing responsive ads can take so much time and effort. This... Read More »

August 3, 2023 10:00

How To Make the Most of Your Digital Marketing Budget in 2023

Every small business owner knows the feeling of dread that comes with creating a marketing budget. It’s like walking a tightrope between going big enough to make an impact and staying within your means. When it comes down to it, every dollar counts – but where do you begin? For many businesses, understanding their digital... Read More »

August 1, 2023 10:00

What Is Google Perspectives and How It Will Impact Search Results

More Google Search features are coming, and they’re not just all about generative AI – a much-hyped artificial intelligence (AI) that converses and creates content with you. This time, the Google Search update focuses on helping you find people-generated discussions directly from the search engine results pages (SERPs). Aptly called the Perspectives filter, users can... Read More »

July 28, 2023 10:00

How To Use Your Social Media Channels As Lead Generation Tools

Leads don’t happen by chance on social media; you need strategy to drive them. While it’s relatively easy to generate leads on social media for some, the real deal comes down to nurturing and conversion. Otherwise, your leads will stay just that — leads. In this blog, we talk all about social media leads and... Read More »

July 27, 2023 10:00

What Are Broad Core Google Algorithm Updates and How to Recover From T...

Search engine algorithms are tricky – they’re constantly changing and evolving, making it hard to keep up with them. In fact, Google implements many of these changes and updates in a year. In 2022 alone, their search algorithms were updated 10 times. From March 2022’s product reviews update to August 2022’s helpful content update and... Read More »

July 25, 2023 10:00

New AI-Powered Feature Allows You To Virtually Try on Clothes: What Do...

Fifty-five percent of people who buy clothes online have returned an item because it did not look the same on them as expected (Google, 2023). As an online seller, you can avoid the same fate with Google’s new virtual try-on (VTO) tool. The AI shopping feature allows users to visualize how clothing looks on different... Read More »

July 21, 2023 10:00

Hiring In-House vs. an SEO Agency: The Pros and Cons You Should Consid...

Businesses can benefit from an effective search engine optimization (SEO) strategy made by a professional, especially small businesses. Today, the internet has become a game-changer for marketing your business to your target consumers. A strategic SEO and digital marketing plan make the smallest businesses visible to relevant users globally, which can help them compete with... Read More »

July 20, 2023 10:00

Shedding Light on the Dark Funnel of B2B Marketing

The sales funnel is a well-known concept in digital marketing that provides a straightforward visualization of how customers make purchase decisions. It’s among the first processes new marketers must learn to effectively track, analyze and measure online consumers’ buying behavior. By breaking down the sales process into distinct stages, businesses can identify areas where they... Read More »

July 18, 2023 10:52

Microsoft and Roku Join Forces To Enhance Ad Buying Experience and Opt...

Tech giants Microsoft and Roku have teamed up to elevate the ad buying experience and boost campaign performance. Through the collaboration, advertisers can leverage cross-channel data insights for better targeting and stronger customer connections, particularly in pay-per-click (PPC) campaigns. Let’s find out how, but first, what is cross channel marketing? What Is Cross Channel Marketing?... Read More »

July 18, 2023 10:00

105 PPC Statistics You Must Know For 2023

Today’s digital landscape is highly competitive and pay-per-click (PPC) advertising has emerged as a powerful way for businesses to connect with their target audience and maximize conversions. Businesses of all sizes, from startups to multi-location companies, have relied on PPC campaigns to increase revenue and gain a competitive edge. If you’re considering integrating PPC into... Read More »

July 13, 2023 10:00

Why Digital Marketing Is Even More Important During a Recession

The global economy is in a state of decline, and as the word “recession” looms on many people’s lips, businesses have started to feel the pinch. In the U.S., Bank of America’s CEO is projecting at least a “very slight” recession from the fourth quarter of 2023 to the first quarter of 2024. (Aljazeera) Other... Read More »

July 11, 2023 10:00

You Could Be Eligible To Receive Part of $23 Million Settlement From G...

It’s not every day that a company as big and powerful as Google is forced to pay out millions of dollars in settlements, but that’s exactly what’s happening right now. If you clicked on any links on Google’s search engine between October 25, 2006, and September 30, 2013, you could be eligible for part of... Read More »

July 7, 2023 10:00

Google Releases New Related Search Feature for AdSense: What It Means ...

Since its release in 2003, Google AdSense has revolutionized website monetization. This feature allows publishers to earn additional revenue on their websites and mobile apps. But as technology and market needs evolve, so do Google’s product offerings. In March 2022, Google announced its newest feature for AdSense called Related Search for Content. This new website... Read More »

July 7, 2023 08:00

101 SEO Statistics You Must Know For 2023

Search engine algorithms may change, but one thing remains the same: SEO is as crucial as ever in ensuring your business’s success in the online space. Countless organizations, from mom-and-pop shops to global corporations, have leveraged search engine optimization to boost organizational growth and increase revenue. If you’re thinking of incorporating SEO into your marketing... Read More »

July 6, 2023 10:00

How To Use Amazon’s New Email Marketing Capabilities to Your Advanta...

It’s undeniable that effective direct communication with Amazon shoppers is crucial for any seller’s success. Amazon is currently rolling out its platform’s email marketing capabilities that you can use to connect, engage and nurture relationships with your customers, which makes selling on Amazon easier. You can create a better Amazon shopping experience when customers know... Read More »

July 4, 2023 10:00

WordPress Unveils OpenAI-Powered Content Generator With Free Access

Generative artificial intelligence (AI) is becoming increasingly popular as a tool for content creation, with its ability to produce content from scratch. Now, WordPress (WP) users can harness the power of generative AI directly within their publishing workflow thanks to Automattic’s new plugin that integrates OpenAI’s content generation capabilities into the WordPress Editor. Announced on... Read More »

June 30, 2023 10:00

Google Releases April 2023 Reviews Update Focusing Heavily on Experien...

Google has released yet another update to its algorithm, this time focusing on the experience signals within reviews. The April 2023 Google Reviews Update is just one of many updates in Google’s series of algorithm adjustments, but it is an important one since it will have a direct impact on how content with reviews is... Read More »

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