April 13, 2023 10:00

The Google Counterpunch: Search Engine King Launches BARD AI Chatbot T...

The world is witnessing an artificial intelligence (AI) revolution. From OpenAI ChatGPT-4 to Bing, AI is reinventing the search experience like never before. Since Open AI released its first conversational AI tool in November 2022, other tech companies have followed suit. This has led to a surge of innovation and competition within the field as... Read More »

April 11, 2023 10:00

AI Isn’t for Words Only: Bing Image Creator Tool

On March 21, 2023, Bing and Microsoft Edge took their artificial intelligence or AI-powered search experience to the next level by integrating Image Creator into Bing Chat. This new tool is powered by an advanced version of OpenAI’s DALL∙E model, allowing users to create a picture simply by describing what they want to see in... Read More »

April 7, 2023 10:00

TikTok Enters the Search Ad Market: What To Know

TikTok, the popular video-sharing platform, is entering the search ads market. This move marks a major shift for TikTok as it looks to capitalize on its growing user base and compete with Google and Microsoft in the space. With this new TikTok paid ads feature, businesses can now reach younger audiences more effectively through targeted... Read More »

April 6, 2023 10:00

Google February 2023 Product Reviews Update: Here’s How It Impacted ...

Google revealed its sixth product reviews update on February 21, 2023. The product reviews system update took 14 days to fully roll out and wrapped up on March 7. It fine-tunes the way Google ranks and displays product quality reviews on search engine results pages (SERPs), providing users with more helpful and trustworthy product quality... Read More »

April 4, 2023 10:00

If Google Wasn’t Worried Before, It Should Be Now: Multimodal OpenAI...

OpenAI is yet again making headlines with the GPT 4 release date; just four months in wowing the tech sector with conversational AI, ChatGPT. The next-generation GPT-4 AI tech was unveiled in a blog post — and it’s more than a conversational AI. Let’s talk about all things GPT-4 in this blog. Initial OpenAI GPT... Read More »

March 31, 2023 10:00

Google Business Profile Update: Local Spam Now Includes Duplicate Phot...

In August 2022, Google released a policy update regarding spamming on Google Business Profile posts. It surprised web admins, search engine optimization (SEO) specialists and business owners because there was no fanfare; Google never announced it. This change has significantly affected the local SEO efforts of businesses using their Google Business Profiles. The local online... Read More »

March 30, 2023 10:00

Google Bard Is the Search Engine’s New AI Chatbot: What This Means f...

Artificial intelligence (AI) has evolved over the last few years. In the past, AI was limited to a few commands, such as asking Siri to set the alarm or using Google Maps to find the nearest store. Today, it has plenty of applications to help billions of lives. With virtual technology evolving, artificial intelligence chatbot... Read More »

March 28, 2023 10:00

Google Just Invested $300M in an OpenAI Rival To Take On ChatGPT: What...

ChatGPT, an artificial intelligence (AI) chatbot, was released by OpenAI in November 2022. Just three months later, Google was reported to have invested about $300 million into Anthropic, a startup founded by former OpenAI employees, in late 2022. This has given the search engine giant a 10% stake in the company. Does this mean that... Read More »

March 24, 2023 10:00

Common Digital Marketing Challenges To Overcome in 2023

Digital marketing challenges come in different shapes and sizes; some are experienced industry-wide, while others are seemingly unique to a particular business. In this blog, we look at the top problems in marketing brands are up against in 2023. We also added some tips if you’re looking for digital marketing solutions to weather the storm... Read More »

March 23, 2023 10:00

The Buyer’s Journey: Which Types of Content to Create for Every ...

Consumers may occasionally make an impulse buy. Who hasn’t absent-mindedly grabbed a candy bar near the supermarket’s cash register? For most purchases, however, consumers go through the buyer’s journey before reaching for their wallets. The buyer’s journey is a process every buyer goes through on their path to purchase. It consists of three... Read More »

March 21, 2023 10:00

Can AI Writers Like ChatGPT and Jasper Really Replace Humans in Creati...

On December 1, 2022, Sam Altman, co-founder and chief executive officer of OpenAI Inc., announced on Twitter that ChatGPT had gone live. Five days later, the platform has garnered a jaw-dropping 1 million subscribers. ChatGPT is a powerful artificial intelligence (AI) chatbot developed by OpenAI. It is trained to produce human-like text in response to... Read More »

March 17, 2023 10:00

What Is Content Amplification and Why It’s So Important for Your Bus...

It’s no longer a matter of who makes the best content but who markets it better. So, in the limitless playing field called the internet, where brands churn out countless top-level content, how do you spark interest in your brand? Many marketers are turning to content amplification marketing for brand exposure; some successfully lead to... Read More »

March 16, 2023 10:00

Everything You Need To Know About Google’s Two New Core Web Vitals: ...

Today’s online consumers demand fast, easy and fulfilling web experiences. Statistics show that 42% of users would leave a website because of poor functionality (Top Design Firms). Poor website user experience (UX) will cost you traffic and sales and affect your search engine optimization (SEO). Users care about a site’s loading speed and responsiveness, which... Read More »

March 14, 2023 10:00

Everything You Need To Know About the Amazon Search Algorithm

According to the latest data, Amazon has over 1.9 million selling partners and 300 million active customer accounts globally, making competition tighter than ever. If you want your products to rank above the rest and be visible to high-intent customers, you must learn to navigate Amazon search ranking factors. In this article, we’ll discuss everything... Read More »

March 10, 2023 10:00

Top Email Marketing Trends in 2023 You Should Know

Four billion email users receive 306 billion emails daily (Statista) — that’s about 77 emails per user. So with such staggering numbers, how do email marketing experts avoid being left unread or tagged as spam? Let’s uncover their secrets, a.k.a. email marketing best practices, and their basis. Here’s a look at the top email marketing... Read More »

March 9, 2023 10:00

What Are Interactive Emails and Why You Need Them

Every conversion begins with a click, and that’s what an interactive email is all about – clicks. Interactive emails contain functional components that invite users to engage with the content, either by clicking, swiping or simply watching. Such actions can lead users to rate your services, add products to their cart, or take a quiz,... Read More »

March 7, 2023 10:00

What Are Zero Click Searches and How To Adapt Your Digital Marketing S...

Google consistently adapts its search engine to give users exactly what they’re looking for. In the past, this meant improving its algorithm to avoid spammy websites that use black-hat tactics to rank for certain keywords. As a result, digital marketers shifted to white-hat tactics that focused more on content quality and ethical search engine optimization... Read More »

March 3, 2023 10:00

Instagram Executive Says Platform Will Become More Video-Centric Over ...

With more than 2 billion monthly active users, Instagram is undoubtedly one of the biggest social media platforms worldwide. As with other social media channels, Instagram is constantly evolving. In an Instagram post, the company’s chief executive, Adam Mosseri, says “more and more” of the photo-sharing app “is going to become video over time.” Although... Read More »

March 2, 2023 10:00

10 Ways To Promote Your Local Business on Instagram in 2023

In the land of curated feeds filled with perfect snapshots, more local businesses are seeking to set up shop on Instagram. And for good reason, as Facebook data reveals, 92% of users take immediate action — buy, like, share or follow — after seeing something on Instagram. With the platform only becoming increasingly saturated, we... Read More »

February 28, 2023 10:00

What Is Mastodon and Why It Has Suddenly Become a Popular Twitter Alte...

Many jumped shipped to Mastodon as a Twitter alternative, but it proved hard for some. And while the Mastodon social media software has been around since early 2016, it only skyrocketed in late 2022. The expansion of Mastodon seems to be linked to controversies surrounding the new Twitter CEO, Elon Musk. Here, we answer what... Read More »

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