February 16, 2024 10:00

How To Use Geofencing Marketing To Find New Customers

Did you know you can send targeted ads to a potential customer’s smartphone as soon as they enter your business’s vicinity, thus encouraging them to visit the shop? This is all made possible by geofencing marketing. In this article, we’ll cover: • What Is Geofencing Marketing? • How Does Geofencing Work? • Geomarketing Solutions: How... Read More »

February 15, 2024 10:00

Introduction To Programmatic Advertising: What Is It and How Does It W...

Do you ever wonder how website owners manage to provide a plethora of free content online while keeping their operations afloat? The answer could be programmatic advertising – a digital marketing buzzword that remains obscure for some. As users enjoy unparalleled access to content across a myriad of platforms, brands make a profit through programmatic... Read More »

February 14, 2024 10:00

Why Online Reviews Matter Even More With AI-Powered Search

As brands, we’re aware of the kind of influence artificial intelligence (AI) has had on search over the last two years. In fact, AI-powered search is changing how consumers search for and discover products online. With advanced algorithms and machine learning capabilities, search engines can now deliver more relevant, personalized and context-aware results for users.... Read More »

February 13, 2024 10:00

How To Use the Thrive Review Widget and Why It’s Important

What is a review widget? It’s an online reputation management tool designed to display customer ratings and reviews on your business website, attracting traffic, building credibility, driving conversions and fine-tuning your customer service. About 92% of online consumers check online reviews. If you want the majority of your target audience to pay attention to yours,... Read More »

February 9, 2024 11:04

80+ Video Marketing Stats for 2024: Insights, Predictions and More

As businesses and marketers grapple with rising user demands and competition, one thing remains clear: Video is at the forefront, driving change and setting new standards. Videos currently account for nearly 80% of all internet traffic, which is poised to rise to 82.5% by the close of 2023. It’s no wonder that a remarkable 91%... Read More »

February 8, 2024 10:00

How To Improve Your Lead Generation Efforts Throughout Your Sales Funn...

About 88% of B2B marketers use a lead generation funnel. Why? Because it works. A clear, well-defined marketing funnel helps your sales team increase website conversions and enables your marketing team to identify content and campaign opportunities. In this article, we offer actionable steps on how to generate leads without fail at every stage of... Read More »

February 6, 2024 10:00

How To Use YouTube Shorts for Business Growth

YouTube Shorts, characterized by its concise yet impactful format, has revolutionized the way we create and engage with content. In a world where attention spans are precious, YouTube Shorts has emerged as a trailblazer. It invites brands to explore the potential of short-form videos in promoting products and building lasting relationships. In this blog, we... Read More »

February 2, 2024 10:00

15 Reasons Website Visitors Don’t Convert

Much like a crossroad offers different paths to travelers, a website presents multiple routes for visitors to take. While some may proceed toward conversion, others might take a different turn. It’s all about providing clear signposts and a smooth journey to help visitors reach their destination, whether that’s making a purchase, signing up for a... Read More »

February 1, 2024 10:00

How To Promote Your Blog and How This Benefits Your Business

Truth be told, without optimization and promotion, your blog posts, no matter how exceptional they are, would only get lost in a sea of web content. So, if you believe you’ve nailed the quality of your blogs but fail to gain readership, you’re probably not promoting them right. We’re here to help you fix that... Read More »

January 30, 2024 10:00

Digital Marketing Budget Management 101

A well-designed digital marketing strategy can propel a company’s growth trajectory, but the potential for wasteful spending is high without effective budget management. Understanding how to manage your digital marketing budget is not just an advantage but a necessity in today’s digital age. Ensure every dollar spent contributes to your company’s success with this helpful... Read More »

January 29, 2024 10:00

How To Deal With Negative Reviews Online

Negative reviews are inevitable — it’s how you respond that counts. All of us strive to make our clients happy, but the reality is, mistakes are unavoidable and you can’t please everyone. A shipment gone wrong, an uncontrolled technical error or a late customer notice can damage a brand’s credibility. Consequently, negative reviews can appear... Read More »

January 26, 2024 10:00

Your Definitive Guide to Online Reputation Management

Managing brand reputation remains a crucial aspect of building and maintaining your brand’s image online. Take online reviews, for example. Around 76% of consumers rely on them when researching businesses. This means that a negative review or comment can have a significant impact on your reputation and, in turn, your business’s success. That’s why it’s... Read More »

January 25, 2024 10:00

These 9 Digital Marketing Habits Could Be Holding Back Your Business

Digital marketing is a $436 billion industry (Wordstream), which is also a lucrative investment for most brands. That’s why it’s essential to get it right and determine if you follow digital marketing best practices. However, it’s so easy to fall back into bad habits that keep you from succeeding. It can all add up to... Read More »

January 23, 2024 10:00

What Is Social Audio and How Can Your Business Use It?

Social audio became the savior of the socially hungry during the pandemic. But now that even the “new normal” is no longer “normal,” many businesses wonder if it’s still worth dabbling into social audio. Let’s look into social audio in this blog, specifically: • What Is Social Audio or Social Media Audio? • Top Social... Read More »

January 22, 2024 10:00

How To Respond To Negative Reviews

It happens to the best of us. No matter how vigilant you are at being a fabulous company with fantastic customer service, negative reviews happen. A product gets damaged during shipping, someone doesn’t have the experience they were expecting or an employee goofs. We’re all human, and it happens! It’s how you handle the negative... Read More »

January 19, 2024 10:00

75+ Mobile Surfing Stats on Internet Traffic From Mobile Devices (Upda...

The next time you’re on a train, bus or even standing in line at the grocery store, take a moment to look around. Chances are, you’ll see bent heads glued to their mobile screens. From checking for directions to socializing, we’re living our lives through the portal of our mobile devices. But just how big... Read More »

January 18, 2024 10:00

9 Tips To Transform Passive Audiences Into Engaged Buyers Online

About 70% of users are passive audiences, only 20% engage and 10% create content. This means a significant number of users are reading content but not taking any action. Converting passive browsers into active users is critical to growing your business. It’s a tricky task, but it can be done – and your conversion rate... Read More »

January 16, 2024 10:00

What Is an Email Autoresponder and How Do You Use Them?

With over 4 billion users every day, email has become a vital part of modern communication. It has transformed the way we connect and collaborate in both personal and professional spheres. Marketers worldwide are harnessing the power of email marketing to reach and engage targeted users in a more personalized and cost-effective way. In fact,... Read More »

January 12, 2024 10:00

120 Google Workspace Stats (2024)

With a dominant market share of 84.95%, it’s clear that Google Workspace is the go-to choice for businesses looking to streamline their operations. But what’s driving this massive adoption? For starters, Google Workspace has over 8 million paying customers, and that number is only going up. It’s not just about the sheer volume of users;... Read More »

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