December 22, 2023 10:00

Google Discovery Ads: What They Are and How To Use Them

As the world’s largest and most-used search engine, Google has much to offer businesses. And, as its service portfolio grew over the years, that potential inevitably expanded as well. Since 2019, Google Discovery campaigns have helped companies “reach up to 3 billion customers across Google’s feeds” with personalized, visual-rich campaigns. So, what can you do... Read More »

December 21, 2023 10:00

Online Marketing Tips in a Web 3.0 Landscape

The internet has come a long way from the static pages of its early days. During this era, websites presented information through fixed elements, and browsing was limited to passive scrolling. Over the years, technological advancements have led to the development of Web 2.0, which transformed the internet into a dynamic platform. Web 2.0 is... Read More »

December 19, 2023 10:00

How To Market Your Franchise Business Using Brand Storytelling

Telling your brand story is more important than ever in marketing a franchise business. Consumers are increasingly looking for brands with purpose and meaning, and using storytelling to communicate that purpose can be an effective way to reach them. Storytelling helps customers connect emotionally with the brand, positions the company as one they can trust... Read More »

December 15, 2023 10:00

20 Key Advertising Trends To Watch in 2024

As 2024 dawns, the digital marketing landscape has been revolutionized by 2023’s emerging trends. Personalization, artificial intelligence and immersive technologies like augmented reality or virtual reality (AR/VR) have taken center stage, vastly enhancing user engagement and broadening the horizons of marketers. These advancements promise a transformative impact on strategies and industry standards for years ahead.... Read More »

December 14, 2023 10:00

What Is Weather Targeting and How It Can Boost Your Marketing Results

The weather plays a crucial role in shaping consumer spending habits. Yet, we often underestimate its profound impact on the sales of goods and services. Weather targeting capitalizes on this fact to drive sales and improve consumer experiences. Understanding the effects of weather on buyer behavior allows businesses to tailor marketing strategies to capture maximum... Read More »

December 13, 2023 10:00

Should My Business Buy Fake Reviews?

Customer reviews, especially positive ones, are invaluable to lead acquisition for the very reason that they’re user-generated and trusted by most consumers. Unfortunately, some companies decide to take a shortcut, buying fake reviews to generate leads and improve their online reputation, even if there are honest and effective ways to request reviews from clients. So,... Read More »

December 12, 2023 10:00

What Is Digital PR and How Can It Impact My Business?

Digital public relations (PR) serve as a steering wheel for businesses, maneuvering the public perception of their brands in the digital space. It is the art of sparking intrigue around your product or service through a captivating narrative that resonates with your audience. But more than creating a buzz around your brand, digital PR also... Read More »

December 8, 2023 10:00

The Ultimate SEO Checklist for 2024

If you think search engine optimization (SEO) is just about appeasing Google with the right keywords, think again. 2024 is shaping up to be the year where relationship-building takes center stage. Sure, artificial intelligence (AI) and machine learning are on the rise, automating a bunch of tasks and even making some decisions for us. But... Read More »

December 7, 2023 10:00

Programmatic SEO: What Is It and Why Your Business Needs It

As search algorithms have grown more sophisticated and user behavior has evolved, achieving top rankings in search engine results pages (SERPs) through manual optimization has become increasingly challenging. The solution – programmatic search engine optimization (SEO). Programmatic SEO combines machine learning, automation tools and analytics to optimize websites. It helps increase organic search traffic by... Read More »

December 5, 2023 10:00

7 Tips for Creating Compelling Visual Content for Social Media Posts

Most of us find ourselves scrolling non-stop on social media until we find something interesting. It may be a good story, a catchy headline, a funny cat meme – anything that catches our eye and piques our interest. Here’s the secret sauce: captivating visual content. Based on a study by Statista, carousel posts with visuals,... Read More »

December 1, 2023 10:00

5 Signs It’s Time for a Website Redesign

If we’re to put a name to the most critical consumer touchpoint in this digital age, a website is up there for most businesses. Yet when it comes to web design, some business owners settle for less, with the mindset of “don’t fix what isn’t broken.” So, in this blog, we challenge that idea and... Read More »

November 30, 2023 10:00

How To Fully Utilize Customer-Centric Content To Improve Your Digital ...

Most people can tell intuitively whether a customer experience is good or bad. A technical support representative who hangs up on you, a barista who forgets about your order or a website that hooks you in with a free trial only to charge you the moment you hit subscribe. These are all negative experiences that... Read More »

November 28, 2023 10:00

How To Use SMS Marketing This Holiday Season To Grow Your Business

During the holidays, there’s a delightful warmth that most of us feel. But for businesses, there’s a different kind of heat in the mix as the marketplace grows crowded amid the seasonal flurry. With this, brands are turning to Short Message Service (SMS) marketing. But why? Unlike emails that often get lost in the digital... Read More »

November 21, 2023 10:00

What Is Answer Engine Optimization, and Should Your Business Focus Mor...

Artificial intelligence (AI) is redefining online search. With the advent of AI-powered search assistants like ChatGPT, Bard and Siri, our methods of finding and consuming online information have drastically evolved. Nowadays, users are rapidly transitioning from conventional broad searches to a trend known as “zero-click search” where they’re presented with direct and concise answers to... Read More »

November 17, 2023 10:00

PPC vs. Organic SEO: When Should I Be Paying for PPC Ads?

It’s like the age-old question: If a tree falls in the forest and no one hears it, does it make a sound? Similarly, if you have an amazing product or service, but no one knows about it, does your business even exist? The answer to both questions is a resounding NO. Increasing your search engine... Read More »

November 16, 2023 10:00

The Art of Using Hashtags To Improve Social Media Reach

More than 60% of the world’s population uses social media. In the United States alone, about 90% of its entire population actively uses social media. This means there are over 302.5 million active social media users as of 2023. These numbers represent the amount of social media reach your business potentially has when you run... Read More »

November 14, 2023 10:00

36 Black Friday Statistics You Never Knew: No. 11 Might Shock You

The holidays are drawing near. For shoppers, retailers and even marketers alike, that means one thing — Black Friday – America’s busiest and most anticipated shopping holiday of the year following Thanksgiving. It’s a time when excited shoppers flock to stores to snag exclusive, once-a-year deals and discounts, resulting in a massive boost in retail... Read More »

November 10, 2023 10:00

What Is Conscious Marketing and Why It Is Important

Consumers are becoming increasingly aware of the ethical and environmental impact of their purchases, making conscious marketing a necessary tool for businesses. According to a Nielsen survey of 28,000 people from 56 countries, 46 percent of online respondents would pay more for products and services from companies with programs that give back to society. In... Read More »

November 9, 2023 10:00

Common Conversion Rate Challenges and How To Overcome Them

Conversion is crucial to any company’s brand growth and performance. Your conversion rate is a critical key performance indicator (KPI) in digital marketing, used to measure the effectiveness of your landing pages, websites and other digital assets. The only way to increase conversion rates is by implementing a robust conversion rate marketing strategy that engages... Read More »

November 8, 2023 22:31

Does Your Domain’s Hyphen Hurt SEO? Understanding the Impact on ...

SEO encompasses a wide range of small and large signals that all mix together into one big stew. You can think of your content as the meat, the site design as the broth base, and so forth. Yet no stew is complete without spices, and in SEO, those spices are the little things. There are... Read More »

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