September 29, 2023 10:00

Instagram Reels vs. TikTok for Business: Which Is Best for Your Indust...

The future of short videos looks bright. With the rapid growth of new and emerging platforms aimed squarely at such content, there is every indication that short form video content will continue to be a powerful tool for driving engagement, creating meaningful connections with audiences and growing viewership. The challenge now lies in choosing the... Read More »

September 28, 2023 10:00

What the Highest-Converting Websites Do

Attention span has become a scarce and precious commodity online. Studies show that the average time spent on a webpage is just 54 seconds (Contentsquare, 2021). Knowing this, how do you get visitors to stay long enough to convert? In this blog, we will dissect the anatomy of high converting websites plus learn how to... Read More »

September 27, 2023 10:00

How to Remove Legal Records from Google Search Results

Legal action is a fact of life in any society with a legal system. Running a business means you’re a potential target for legal action. So does existing as a citizen in that society. Even sovereign citizens are beholden to the law, even if they like to pretend they aren’t. In the past, it wasn’t... Read More »

September 26, 2023 10:00

Brand Messaging: How To Craft One and Why It’s So Important To Get R...

When you think of M&M’s, what feelings come to mind? For many people, it’s the same positive emotions they feel when they like someone. That’s because brands evoke the same feelings in us that we experience with people – according to research from Bergische University. That means getting your brand messaging right to connect with... Read More »

September 25, 2023 10:00

7 Proven Tactics to Improve Your Domain Rating for Higher Rankings

Let’s say you run an exceptional but pricey blog. You spent your entire budget on the best content writers and web developers. Still, you don’t get enough traffic, and your Google rank is dismal. Even worse? Amateur bloggers with less remarkable sites perform better and attract more visitors. So, what are you doing wrong? The answer may... Read More »

September 22, 2023 10:00

Google’s Experimental Feature Makes Web Pages Load Faster Than Ever

Keeping up with Google Chrome updates is crucial. After all, 63.56% of Internet users have used Google Chrome worldwide. (Statista) So, if a new Chrome update makes a web page faster, a developer’s life easier and the user experience better, you must be at the forefront of all of it. This is one of those... Read More »

September 21, 2023 10:00

What Is Relationship Marketing and Why It’s Important for Your Busin...

Acquiring new customers costs up to five times more than keeping an existing one. With strategic customer relationship marketing, businesses can build strong bonds without the typical costs of acquiring new customers. However, with instant gratification being the norm, it’s easy to forget that customers prefer genuine and hyper-personalized interactions with brands. They want to... Read More »

September 20, 2023 04:47

Plagiarism and SEO: Why Copying Content is a Big No-No for Rankings

Did you know that, in certain instances, plagiarism can be considered a crime? People may think that it’s not a big deal to copy someone’s text without permission. But in fact, it is a fineable crime and you may face copyright issues. What Is Plagiarism? Plagiarism refers to taking credit for the work of other... Read More »

September 19, 2023 10:00

25 Tips To Write a Successful HARO Pitch [Templates + Examples]

Journalists often write about topics outside their expertise. But even so, they’re expected to publish articles that are data-rich and impactful every single time, adding value to their readers. And so they say: Help a Reporter Out! Enter HARO. In this blog, we cover the following topics: • What Is HARO? • What Is HARO... Read More »

September 18, 2023 10:00

How to Revert Back from HTTPS to a Non-SSL HTTP Site

2017 was a year of webmasters finally making the migration from an insecure HTTP site to a secure HTTPS site. A primary impetus was Google’s continued push for security, along with all of the massive large-scale hackings that took place throughout the year. Of course, SSL has been a search ranking factor since 2014, albeit... Read More »

September 15, 2023 10:00

What Is Brand Storytelling and Why It’s the Best Way To Connect With...

In the past, selling a product or service was pretty straightforward: “Here is my product. You need it. Buy it today.” Today, in an age where buyers have more options, this type of customer engagement strategy is ineffective at best and unacceptable at worst. In fact, businesses today have to sell more than just their... Read More »

September 14, 2023 10:00

How To Build a High-Performing Online Store

A well-built eCommerce website opens up a world of opportunities for businesses, allowing them to reach more customers and increase sales in ways that traditional brick-and-mortar stores couldn’t even dream of. But building a high-performing online store isn’t easy. The best eCommerce websites require careful planning, creative thinking and the right tools. You may be... Read More »

September 13, 2023 10:00

The Best Dofollow Nofollow Ratio For Your Backlink Profile

To rank high on search engine results pages (SERPs), companies are looking at fine-tuning several aspects of their link-building strategy. While a great amount of effort is being put into understanding the kind of links search engines – especially Google – prefer, increasingly, the focus is shifting to exploring niche metrics that can offer competitive... Read More »

September 12, 2023 10:00

Introducing Meta’s New “Threads” App: Has Twitter Me...

When Meta, the company that owns Facebook and Instagram, launched Threads in July 2023, hopes rose among consumers, brands and other users of X. Since Elon Musk’s takeover, the social media platform formerly known as Twitter had become beset with problems, such as constant outages, unpopular updates, layoffs and the looming threat of bankruptcy. These... Read More »

September 11, 2023 10:00

15 Reasons Your Keyword’s Rankings are Fluctuating Like Crazy

Anyone experienced in monitoring SEO efforts knows that keyword rankings can spaz out and go crazy for days or weeks at a time. Good SEO efforts are a long-term plan; they take effect slowly and increase overall trends, not day-to-day rankings. It may seem like a good thing to go from rank 23 to rank... Read More »

September 8, 2023 10:00

How To Create Brand Style Guidelines and Why It’s Important

What do Coca-Cola, Starbucks, Nike and Apple have in common? These brands have all invested heavily in building and maintaining solid brand identities. Coca-Cola is known for its catchy jingles and classic red and white logo. Similarly, Starbucks is recognized for its green mermaid logo and specialty drinks. Nike, on the other hand, has created... Read More »

September 7, 2023 10:00

How To Promote Your YouTube Channel

Despite the success of TikTok, YouTube is still king when it comes to online video, with 70% more active daily users as of 2022. According to research from the platform, more than two billion people log onto YouTube daily. This translates to countless views from a diverse user base and myriad opportunities to attract and... Read More »

September 6, 2023 10:00

Why Your Backlinks are Declining and How to Stop It

SEO and internet marketing is a world where numbers matter, and professionals often end up having to keep a whole list of numbers up to date, charting their growth and decline over weeks, months, and years. One of the many numbers you have to watch is the number of incoming backlinks, both in individual links... Read More »

September 5, 2023 10:00

Shopify Collabs Launched: What Does It Mean for Businesses and Content...

The influencer and creator economy is thriving. According to Goldman Sachs, influencer marketing spending in the U.S. alone is worth $6.16 billion in 2023 and is expected to grow by 16% in 2024. Shopify, looking to become the best eCommerce platform, sees this as an opportunity. If the platform can connect merchants and content creators,... Read More »

September 4, 2023 10:00

12 Free Ways To Check the Competition of a Keyword

We’re fortunate to be in an age where tools of all types and uses are at our disposal: from SEO and academic writing services to traffic monitoring to competitor keyword analysis. Perhaps the most central element of all SEO is the keyword. Successful SEO relies on finding keywords that have enough volume to turn a... Read More »

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