June 8, 2023 10:00

Why Your Business Needs a CRO Audit and How It Shapes Your Content

The average landing page conversion rate is a meager 2.35%, meaning most website visitors are leaving without taking action (Wordstream). With conversion rate optimization (CRO) audits, you can identify gaps in your marketing efforts that may be hindering conversions. A CRO expert can help you make data-driven changes to your content optimization strategy, pinpointing the... Read More »

June 6, 2023 10:00

LinkedIn Debuts 4 New Updates For Business Pages: What This Means

LinkedIn is a powerful business platform that has revolutionized the way professionals network with one another. Initially, the platform’s focus was solely on fostering relationships between individual professionals, but it’s persistent in proving itself as fundamental for business-to-business (B2B) marketing. In March 2023, the platform unveiled a series of LinkedIn updates to help businesses step... Read More »

June 2, 2023 09:00

Google Data Studio for Beginners: Why This Is a Tool You Should Use

Marketing activities today are backed by research data obtained from customers at every stage of the customer journey. Data, such as a user’s buying behavior, goals, challenges and pain points, are crucial pieces of information that can impact the success of your marketing efforts in more ways than one. So, collecting as much data as... Read More »

June 1, 2023 10:00

Digital Marketing Mistakes To Avoid in 2023 (and What To Do Instead)

Before any feat, there is a right and wrong path to take. The same goes before you experience true digital marketing success. Worthwhile as it is, it doesn’t mean you should approach digital marketing mindlessly, churning tons of content and running simultaneous campaigns without much consideration. Digital marketing is an investment — a highly lucrative... Read More »

May 30, 2023 10:00

How To Prepare for August’s Transition Away From Google Ads Simi...

On November 1, 2022, Google announced its Google Ads services would stop generating similar audience segments by August 2023. This is a significant change for advertisers and brands relying on these audiences to drive successful campaigns. With this in mind, it’s crucial to start preparing now to transition away from similar audience segments to bolster... Read More »

May 26, 2023 10:00

Google Incorporates Generative AI Into Its Search Engine

It has been 25 years since Google launched its search engine, revolutionizing how people access information on the web. Throughout that time, Google has continually developed new ways to improve its search results and make it easier for users to find what they’re looking for. With advances in generative AI technology, Google is again changing... Read More »

May 25, 2023 10:00

A Rare Sign of Weakness for Google: Search King Admits Defeat to Open ...

Google, widely renowned for its search engine dominance, has been forced to confront an unexpected reality: its position in the artificial intelligence or AI arms race is no longer solid. In a leaked internal memo between executives, Google admitted that open source AI has surpassed it and other closed-source systems, making it impossible for them... Read More »

May 23, 2023 10:00

The Google March 2023 Broad Core Update Was a Big One: Which Businesse...

Since its inception in 1988, Google has implemented thousands of algorithm updates. From smaller tweaks to major Google core updates, these changes aim to improve the quality and relevance of search results. On March 15, 2023, Google announced its first broad core search algorithm update of the year. Known as the March core update, it... Read More »

May 19, 2023 10:00

How Google’s Link Spam Update Could Affect Your Content Marketing

Google is constantly evolving its Search algorithm to deter black hat marketing tactics. In the past, websites could easily rank through keyword stuffing, regardless of the content quality. Today, the same actions could get your website penalized or ultimately deindexed from Search results. This shows that Google has evolved its search engine to favor user-oriented... Read More »

May 18, 2023 10:00

Google Plans To Integrate Conversational AI Into Search To Combat Risi...

Google is taking steps to amplify the search experience by incorporating conversational AI techniques. Specifically, the search giant is implementing large language models (LLMs) to boost its search engine’s ability to recognize and respond to user queries in a more conversational and natural style. “Will people be able to ask questions to Google and engage... Read More »

May 16, 2023 10:00

Early Pushback for ChatGPT: What Does This Mean for the Future of AI?

Since its release in November 2022, OpenAI’s ChatGPT has been a game-changer in the field of generative artificial intelligence (AI). Its ability to understand natural language and produce informative human-like responses has transformed various industries, such as banking, programming, healthcare, sales and marketing. As technology continues to evolve, we can only expect to see more... Read More »

May 12, 2023 10:00

What We Know So Far About Ahref’s Search Engine Called ‘Yep’

You might have heard of Ahref and are more familiar with its search engine optimization (SEO) and keyword research tool. Well, Ahref has also introduced a new search engine tool – ‘Yep.’ Yep, that is the search engine’s name. And, while not much is known about the new search engine, it’s essential to keep tabs... Read More »

May 11, 2023 10:00

Google Introduces New Googlebot Web Crawler Named GoogleOther: What Yo...

Google recently unleashed a shiny new web crawler, “GoogleOther,” designed to give its primary search index crawler, Googlebot, a much-needed break. According to Google Analyst Gary Illyes, the new crawler will handle non-essential tasks like research and development (R&D) crawls, allowing Googlebot to focus on its primary job of indexing the web. The update is... Read More »

May 9, 2023 10:00

Google Is Planning a New Search Engine Under Project Magi: What You Ne...

Google is making major changes to its search engine technology to keep up with the rapidly changing landscape of artificial intelligence-powered search engines. The company’s recent reaction to an impending loss of a multi-billion dollar contract with Samsung (Reuters) to Microsoft’s Bing shows just how serious Google is about keeping its edge when it comes... Read More »

May 5, 2023 10:00

9 Video Marketing Trends Set To Dominate 2023

The pandemic was a catalyst for many things, and the video landscape was not spared. From live to shoppable videos and an emphasis on transparency, the coronavirus substantially influenced the video marketing trends we still see today. In this blog, we talk about video trends in both marketing and production. You can find examples and... Read More »

May 4, 2023 10:00

SEO Metrics To Track To Improve Your Digital Marketing Campaigns

In today’s digital age, search engine optimization (SEO) is no longer optional. It’s a must for any business that wants to supercharge its online presence. The challenge is there’s no one way to do SEO. Brands that want long-term digital marketing growth must constantly adapt to trends, track campaign results and improve strategies as data... Read More »

May 2, 2023 10:00

How To Use ChatGPT for Your Keyword Research and Content Topic Ideatio...

From its developers, OpenAI, ChatGPT is a sibling model of InstructGPT. The software’s dialogue format allows it to answer follow-up questions and do tasks based on the previous context it was given. Furthermore, it runs on GPT 3, a language model producing human-like text to get user feedback on InstructGPT’s strengths and weaknesses. However, this... Read More »

April 28, 2023 10:00

What Google Has To Say About AI Generated Content From the Likes of Ch...

The quick answer: According to Google’s February 2023 guidelines on AI-generated content, Google reiterated that it doesn’t hate automatically generated content – as long as it helps users and abides by Google’s spam policies. With AI writing tools such as ChatGPT and Jasper emerging left and right, content creators enjoy benefits like faster turnaround times... Read More »

April 27, 2023 10:00

Meta Rolls Out AI and Automation Tools for Advertising: What Does It M...

Automation suggests improved speed and convenience in performing tasks that take a lot of time and effort manually. Artificial intelligence (AI) refers to the technological ability to process information and act on it intelligently, as a human does. Together, AI and automation streamline paid advertising on social media, making it easier for business owners and... Read More »

April 25, 2023 10:00

How the Recent Leak of Yandex’s Source Code Could Provide SEO Insigh...

Search engines consider various factors when ranking websites in search engine results pages (SERPs). These factors are constantly updated and can vary between search engines, making it challenging for digital marketers and website owners to adapt to the latest algorithm changes. The tricky thing about search engine optimization (SEO) is that ranking factors are never... Read More »

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