July 22, 2024 10:00

Google Search Generative Experience (SGE): How To Rank Your Content on...

From the traditional 10 blue links to a dynamic, AI-driven search interface, Google’s Search Generative Experience (SGE) is redefining how we interact with search engines. It’s more than just a facelift, though. SGE represents a fundamental shift in how search results are generated, presented and ranked. Understanding and adapting to SGE is crucial for anyone... Read More »

July 18, 2024 10:00

The First 10 Steps You Should Take To Rank a Newly Launched Website

Launching a new website is a proud moment, but sometimes, the excitement can fade when you realize the work isn’t over yet. It’s a big digital world out there, and standing out takes more than just a sleek design or engaging content. It’s about understanding and leveraging the right tools and strategies to improve your... Read More »

July 17, 2024 10:00

Measuring SEO Success: Metrics and Tools

Like any other digital marketing technique, the main goal of search engine optimization (SEO) is to improve your bottom line. Whether it’s attracting potential customers to your eCommerce site or getting more traffic to your landing page, SEO specialists employ best practices to ensure your website is in the best position to attract potential customers... Read More »

July 16, 2024 10:00

How To Remove Unwanted Results From Google Search Effectively (and Why...

Unwanted Google search results, whether they’re negative reviews, outdated information or irrelevant content, can harm your online reputation. They influence how individuals perceive you or your business and can negatively impact your professional image. Fortunately, there are ways to remove Google results effectively. In this guide, we’ll discuss why you should remove Google search results... Read More »

July 15, 2024 10:00

The Top eCommerce Web Design Tips

Where do you sell your products? In a brick-and-mortar shop right around the corner? Somewhere in a busy shopping mall? Or maybe a night market where people flock for cheap bargains? No matter where that is, the thing with the Internet is people are no longer constrained by distance. They can reach your business and... Read More »

July 11, 2024 10:00

How To Conduct a Social Media Audit

A strong and effective social media presence is crucial for your overall digital marketing strategy. However, it’s not enough to create profiles on social media platforms and occasionally post an update. There’s an analytical part of social media, especially if you want to quantify how well your social media strategy assists your bottom line. This... Read More »

July 10, 2024 10:00

25 Practical and Actionable Blogging Tips for Beginners (2024)

Blogging has existed since the 1990s. Today, it continues to be a powerful tool for individuals and businesses to express themselves, share knowledge and connect with audiences. If you’re thinking about launching your own blog, you’ve come to the right place. This comprehensive guide delves into essential tips and insights that will help you start... Read More »

July 9, 2024 10:00

What To Expect From Your Online Review Management Software

Reviews act as a different breed of influencers – more authentic and reliable. Without them, your business might appear dubious to potential customers. About 80% of shoppers search online for reviews before completing a purchase; 60% specifically check online retailers and marketplaces for such information. But it’s not an easy job to manage reviews, at... Read More »

July 8, 2024 10:00

Drive Sales and Visibility: Optimizing Link Building Opportunities for...

Whether you’re a small business owner running an online store or a brick-and-mortar store owner leveraging sales opportunities online, eCommerce can help your business grow. Visibility is crucial to your eCommerce venture, which is why successful brands use effective digital marketing strategies to connect with relevant users. Link building is one of the most popular... Read More »

July 7, 2024 10:00

Why Yelp Is Hiding So Many Legitimate Online Reviews in Its ‘No...

Between a tourist passing through a particular area and a local who eats out here often, you’d probably be more likely to trust the latter’s reviews on Yelp for a restaurant you’re checking out. This is precisely why Yelp filters reviews by “recommended” and “non-recommended” – it’s an effort to promote reliable and useful reviews... Read More »

July 4, 2024 10:00

What Is Amazon Attribution and How Advertisers Can Use It

Every Amazon advertiser knows the pain of being unable to fully track and measure the success of their advertising efforts. Not anymore, thanks to Amazon Attribution – a free, self-service analytics measurement solution that gives marketers insight into the on-Amazon impact of their external marketing strategies. Amazon attribution makes it possible to know what happens... Read More »

July 3, 2024 10:00

Everything You Need To Know About Voice Search Optimization

As voice-activated devices become more embedded in consumers’ daily lives, from smartphones to smart homes, the way people search for information is shifting. Potential customers are asking questions through voice search, and they’re ready to engage with businesses that can give them the right answers. If you want to reach these modern-day consumers, you need... Read More »

July 3, 2024 07:45

How To Conduct a Brand Reputation Analysis

In today’s hyper-connected world, where information travels at the speed of a click, a strong brand reputation can catapult a business to new heights. In contrast, a tarnished one can lead to its rapid downfall. In other words, brand reputation is an intangible asset that customers trust, competitors envy, and investors scrutinize. It is the... Read More »

July 1, 2024 10:00

What Is a Social Media Audit and Why Your Business Needs It

Social media is where trends are born. Although it’s tempting to jump on the latest trends as you see other brands get traction from doing so, the truth is the platforms or strategies that work for other brands may not work for your own brand. It’s far from wise to make impulsive decisions to ditch... Read More »

June 27, 2024 13:40

Google’s Decision To Remove Continuous Scroll: What It Means for You...

The Google continuous scroll blurs the lines between the first and second pages, even the third. It makes it more likely for users to click on results that aren’t on page 1. But this isn’t the case anymore. On June 25, the continuous scroll feature was retired from desktop search, with mobile search following suit... Read More »

June 27, 2024 10:00

How To Remove a Negative Google Review

Here’s a fact that brands often take for granted: A single online review can make or break a business. Glowing five-star ratings on your Google Business Profile can attract new customers, while a scathing one-star review can drive them away in droves. Negative online reviews have the power to tarnish a hard-earned reputation and impact... Read More »

June 26, 2024 10:00

How To Sell on Amazon in 2024: The Ultimate Guide

Home to over 200 million Prime members, Amazon remains a juggernaut in the eCommerce industry, offering sellers a lucrative platform to connect with billions of monthly potential customers. Home supplies, electronics, clothing, food products – you name it, Amazon sells it. With a visitor count four times higher than any other marketplace, it’s the perfect... Read More »

June 25, 2024 11:00

An Update on Google Multisearch and How It Can Impact Your SEO Strateg...

When Google first introduced multisearch at the 2022 Google I/O developer conference, the tech company envisioned a tool that could revolutionize online shopping for good. It would help users learn more about an object in front of them and satisfy questions like what its brand is, whether it is available in another color and where... Read More »

June 24, 2024 10:00

What Are Push Notifications and Can They Help You Get More Clicks?

Attention is the new currency online. Consumers are becoming extremely selective and have higher standards for the brands they engage with. Push notifications are a powerful mobile marketing strategy for keeping your brand on top of consumers’ minds. An Invesp study found that sending a single onboarding push notification to new app users in the... Read More »

June 20, 2024 10:00

What Is ERP? Everything You Need To Know About Enterprise Resource Pla...

Think of your business as a complex puzzle, with various departments, processes and functions interconnecting to create a seamless picture. But none of it makes sense if the pieces don’t fit together correctly. Thankfully, automation has come to make this complex puzzle a much simpler reality for businesses today. With enterprise resource planning (ERP), automating... Read More »

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