February 16, 2023 10:00

What Is Performance Marketing and the Best Ways To Use It To Grow Your...

The containment measures implemented to stop the coronavirus pandemic plunged the global economy into a deep contraction. So even if digital transformation accelerated, most businesses still need to reduce marketing expenditures. Among various models, performance marketing strategies are more efficient and economical. According to the US Census Bureau’s 2020 Annual Retail Trade Survey (ARTS), online... Read More »

February 14, 2023 10:00

What Is Social Commerce and Why Your Business Should Care

It was eminent for the influence of social media and the demand for eCommerce to intertwine and shape social commerce. While China is far ahead of the rest of the world in adopting social media for eCommerce, the U.S. market is directly following through. In the U.S. alone, Statista estimated social commerce sales at nearly... Read More »

February 2, 2023 10:00

Why People Are More Likely To Leave a Negative Review Than a Positive ...

More users are seeing the value of online reviews before making a purchase from a business. Today, almost nine out of 10 consumers read reviews before making a purchase, which is why positive reviews from customers are crucial for businesses that want to sway their potential clients’ decisions in their favor. However, generating reviews –... Read More »

January 27, 2023 10:00

What Is Cornerstone Content and Why Google Loves It

A cornerstone content strategy helps build brand awareness and trustworthiness. Moreover, it maximizes search engine optimization (SEO) to get quality backlinks and improve search engine rankings. As a result, business websites can increase organic traffic to generate local leads. In essence, cornerstone content pages help increase revenues. What Is Cornerstone Content? Cornerstone content is the... Read More »

January 26, 2023 10:00

Cheap SEO: Is It Really Worth It?

Businesses that need to generate leads online need to invest in digital marketing. Search engine optimization (SEO), for instance, helps improve visibility to attract more organic website traffic. However, SEO costs money even as a small business marketing strategy. So it is natural for many businesses to seek cheap or affordable SEO packages. Finding the... Read More »

January 20, 2023 10:00

How To Incorporate QR Codes in Your Digital Marketing Strategy

Quick-response (QR codes) are nearly everywhere these days. Take a walk around the neighborhood, and you’ll see QR codes on everything from movie posters to real estate for-sale signs. In fact, you don’t even have to leave the house to see QR codes: You’ll find QR codes in emails, on business websites and on social... Read More »

January 19, 2023 10:00

Franchise Marketing 101: The Challenges of Scaling SEO

Assume, for instance, that franchisors are only a single entity. In this case, their search engine optimization (SEO) and franchise marketing system would be the same as most other businesses. But the reality is that they have a network of franchisees. So using the traditional marketing approach can only lead to fragmented franchise digital marketing... Read More »

January 17, 2023 10:00

Is Purpose Marketing Right for Your Business?

While brands have reason to assume that consumers are merely transactional toward them, the 2022 Edelman Trust Barometer highlights how consumers are growing to be more belief-driven than ever. The study shows that based on beliefs and values, 58 percent advocate for or buy from brands, 60 percent decide where to work and 64 percent... Read More »

January 13, 2023 10:00

How Do Ad Blockers Work and Do They Impact Your Marketing Strategy?

Ad blockers stop advertisements from showing up in a browser. These apps or software are a blessing for users who find ads intrusive and annoying. But for marketers, there is fear that it may disrupt their advertising campaigns and pay-per-click (PPC) marketing services. Besides marketers, companies that rely on advertising to generate revenue, like Google,... Read More »

January 12, 2023 10:00

What Is Keyword Cannibalization and How Do You Avoid It?

An effective search engine optimization (SEO) strategy is one that makes your website’s relevant pages visible to the right audience. This can be done through a number of on page SEO services, such as on-page optimization, a content optimization strategy and working with content marketing experts to get you on the right page. Done right,... Read More »

January 10, 2023 10:00

How To Perform a Content Quality Analysis and Why It’s Important

Brands are locking horns with one another for consumer attention. Statista reveals the primary goal of content marketing is to create brand awareness. However, many brands mistakenly approach their goal by churning out tons and tons of content that doesn’t add value. With the avalanche of content you have to face online, how do you... Read More »

January 6, 2023 10:00

The Best Venues for Team Building and Corporate Events in Las Vegas

The pandemic upended our lives in many ways. It prompted us to stay at home, stay in touch with our friends and loved ones through video calls and turn our living areas into home offices. Now, the world is slowly opening up again. And while we did a pretty good job at enduring the challenges... Read More »

January 5, 2023 10:00

Long-Tail Keywords: What Are They and How To Find Them

You target all the popular keywords relevant to your business and get a surge of traffic, yet you still end up with little to no website conversions. If this sounds too familiar, then riddle me this: What has a low search volume but a high conversion rate? The answer: a long tail keyword. Long tail... Read More »

January 3, 2023 10:00

Enterprise Marketing 5 Quick Wins To Elevate Your Franchise Business

Marketing is critical to the success of a business. So as a company opens up new franchises (or branches), it must ramp up its campaigns. But instead of focusing only on increasing the budget, there are many other factors to consider. Consider, for instance, a company with franchises in different geographical locations. Because of demographic... Read More »

December 30, 2022 10:00

How To Use Videos To Reach Customers at Every Stage of the Sales Funne...

Not all users looking for your product or service are at the same stage of the sales funnel. You have those just browsing for information, those comparing products and services and those who are actively searching for a provider of that product or service. So, when it comes to your digital marketing strategy or any... Read More »

December 29, 2022 10:00

Google Introduces Site Names on Search: Why This Is Great News for You...

Google displays the page URL above the title tag on its search engine results page (SERP). Reading URLs, though, is not easy. As a result, most users ignore the URL, focusing instead on the page title. But with the introduction of Site Names on mobile search results, Google is making it easier for users to... Read More »

December 27, 2022 10:00

How To Create Gated Content That Boosts Your Lead Generation Efforts

There are several reasons to hide content and allow access only to users who provide their contact information. But there’s no more compelling reason than lead generation. So in this article, you will learn why gated content is beneficial to your business’s efforts to generate marketing qualified leads, as well as when and how to... Read More »

December 23, 2022 10:00

10 Reasons Why Online Reputation Management Is As Important as Ever

Ninety percent of customers will read online reviews about your business before visiting your store. They also do it before they check out your website or Facebook page. This is why reputation management is important, with studies showing at least half of your business market value is impacted by your online reputation. In fact, 58... Read More »

December 22, 2022 10:00

What Is Hyperlocal Marketing and How To Get It Right

Most local businesses advertise city-wide, but some marketers argue it isn’t entirely local enough. Per Google, “near me” searches grew by 200 percent between 2016 and 2019. With consumers relying more and more on their devices to gain information, we submit the number to be considerably higher today, making a case for hyperlocal marketing. In... Read More »

December 20, 2022 10:00

The Pros and Cons of Google Smart Bidding

There are plenty of ways to handle cost-per-click (CPC) bidding for pay-per-click (PPC) campaigns. But to make the most of your digital marketing budget, you’ll want to choose the type of bidding that delivers the best PPC performance. Google Ads Smart Bidding is one of the more recent PPC tools to optimize your spending. Through... Read More »

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