April 19, 2017 15:12

The 4 Keys to a Surefire Small Business Marketing Plan (+ 5 Ways to Im...

If you run your own company, having a small business marketing strategy is essential. Not only does this help guide your business toward success, but it also provides a foundation from which everything else can spring. If you’re like so many founders, though, figuring out how to structure your marketing strategy can be difficult. You... Read More »

April 17, 2017 15:06

The top 10 books every entrepreneur must read

Stephen King once called books “a uniquely portable magic,” and there’s no question he’s right. Books can transport you, uplift you, and inspire you. Reading opens your mind to new ideas and fosters creativity. In order to be a successful entrepreneur, making time to read is an absolute must. Throughout history, great innovators, founders, and... Read More »

April 11, 2017 13:33

Why you should rewrite your content during a website redesign

So, you’re going through a website redesign. Awesome! It’s always a good choice to keep your website updated, so that you’re not giving the impression that your company or organization is behind the times. It’s so easy for web surfers to quickly click that “back” button if they don’t like what they see. Have you... Read More »

April 6, 2017 17:46

6 Tips for Using Social Media to Build Customer Relationships

Your relationships with your customers are important tools for building your business and making growth happen. The more involved your customers are with your brand, the more likely it is that they will remain loyal and bring other customers into the fold. Social media offers an excellent sphere to reach out and connect with your... Read More »

April 4, 2017 15:07

Why Link Builders Should Spend More Time on Social media

Everyone talks about social media as a secret path to immediate success in business. We keep hearing about brands leveraging social media to earn higher conversions and booming profits. However, for those who haven’t seen any growth through these social mediums, this concept is still a bit vague. Clients ask “What good is social media... Read More »

March 30, 2017 16:24

Fostering Brand Loyalty: 4 Key Ways To Establish Long-Term Customers

loyalty [loi-uh l-tee] The state or quality of being loyal; faithfulness to commitments or obligations. Brand loyalty is the key to long-term growth and success for any business – it’s everything. But it can also be one of the most difficult assets for some to attain. Have you ever loved a product so much it’s... Read More »

March 28, 2017 13:55

Why Google Isn’t Enough: Advertise On Bing And Facebook, Too

When it comes to online search, Google is an omnipotent force. All-powerful, all-knowing, and foundational for any brand that wants to make it online, Google is an essential platform. Its crucial to businesses of all kinds for online search rankings and advertisements. That said, though, it is possible to get too focused on Google. In fact, most marketers... Read More »

March 23, 2017 15:31

5 Reasons To Start Using Instagram Ads [+10 Ways To Go About It]

Instagram, once a simple photo-sharing platform that made everyone a photographer, has recently become a full-blown advertising platform with a position as one of the most valuable social channels on the web. Boasting just over 600 million monthly active users, Instagram is quickly blowing up into a convenient all-in-one platform that’s perfect for small businesses and... Read More »

March 21, 2017 13:06

How To Get More Sales From Your Lead Generation Efforts

Most companies want the same thing: to make their websites as profitable as possible. Unfortunately, getting lots of traffic isn’t the only piece of the puzzle. At the end of the day, it’s lead generation that matters. Even if one million people visit your site, you aren’t going to make money unless at least some... Read More »

March 17, 2017 13:07

How To Conquer A Social Media Crisis (The Right Way)

Today, it’s impossible to separate social media from successful companies. Businesses that are great at what they do typically use a variety of social media platforms to spread the word about it. To put it another way: social media has become a standard tool in the digital marketing world. Brands are relying on it more... Read More »

March 14, 2017 14:59

5 Ways To Leverage Reviews And Ratings; Watch Your Business Grow

“I don’t know, Google it.” For many of us, the internet has become our lifeline. Not only do we use the internet to make and maintain connections, we also use it for advice and knowledge. When we need to know a piece of information, or are faced with a difficult decision, we automatically turn to... Read More »

March 8, 2017 14:18

10 Hot Email Marketing Trends for 2017

Email marketing: it’s something dozens of marketers want to get better at, but have a hard time predicting — and rightfully so. Because digital marketing is constantly changing, the top trends and best practices can be tough to keep up with. Fortunately, knowing what’s trending can get you a head-start in the coming year. 10... Read More »

March 2, 2017 14:38

Location Data Marketing: 7 Tips To Drive Results

For leading online marketers, location data has become the core of strategy development. Why? Because location patterns are the key to being able to track consumer behavior in real-time, and target them based on relevancy. We live in a world where everyone is seeking instant gratification. We want results now, we want products now and... Read More »

February 28, 2017 12:36

What is dark social and how to leverage it for your business

Today, social media has become virtually synonymous with digital marketing. Most marketers understand its role in generating business and traffic, and it has proven time and time again that it offers a positive ROI. What most marketers don’t know is that social media has a lesser-known cousin: dark social. Dark social is the less obvious form... Read More »

February 23, 2017 08:58

4 Methods of Link Building That Are Sure to Make You Lose

When you’re writing about doing something which is subjective, debatable and relevant, it is not enough to only point out how to do a job efficiently. Sometimes, people learn better when they are taught by example. We talk about link building all the time, and it is no surprise that many of our efforts lead... Read More »

February 21, 2017 09:23

11 easy steps to boosting conversions on your website

Not all website traffic is created equal. It’s a known fact that high website traffic is essential. However, having high traffic volume is worthless if people visit your website without engaging with what you have to offer. Your website’s conversion rate is crucial to success because conversions equate to income. Sometimes, boosting conversions is simple,... Read More »

February 16, 2017 14:44

Social Media In 2017: 6 Trends That Will Dominate This Year

Social media is evolving on a constant basis. Every year, there are new trends, new developments, and new perks to look forward to within the social media universe. As such, marketers who want to succeed in the world of social media need to stay on the edge. This is as true in 2017 as it’s... Read More »

February 14, 2017 12:45

Growth hacking: 8 ideas for eCommerce you probably never knew about

In the world of big and small eCommerce companies, growth hacking is the new buzzword. Why spend $20 on publicity when you can be a little creative and hack your way to success? “Hack” has a negative connotation, at least this is what technology has taught us, but not in growth hacking. Growth hacking is... Read More »

February 9, 2017 17:30

8 Common Video Marketing Mistakes (& How to Avoid Them)

Recently, video marketing has emerged as one of the most valuable forms of marketing available. According to HubSpot, simply including a video on a landing page can increase your conversion rate by 80%. What’s more, 92% of mobile internet users share videos with one another. These figures go to show that video is more than just... Read More »

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