July 6, 2023 10:00
How To Use Amazon’s New Email Marketing Capabilities to Your Advanta...
It’s undeniable that effective direct communication with Amazon shoppers is crucial for any seller’s success. Amazon is currently rolling out its platform’s email marketing capabilities that you can use to connect, engage and nurture relationships with your customers, which makes selling on Amazon easier. You can create a better Amazon shopping experience when customers know... Read More »
July 4, 2023 10:00
WordPress Unveils OpenAI-Powered Content Generator With Free Access
Generative artificial intelligence (AI) is becoming increasingly popular as a tool for content creation, with its ability to produce content from scratch. Now, WordPress (WP) users can harness the power of generative AI directly within their publishing workflow thanks to Automattic’s new plugin that integrates OpenAI’s content generation capabilities into the WordPress Editor. Announced on... Read More »
June 30, 2023 10:00
Google Releases April 2023 Reviews Update Focusing Heavily on Experien...
Google has released yet another update to its algorithm, this time focusing on the experience signals within reviews. The April 2023 Google Reviews Update is just one of many updates in Google’s series of algorithm adjustments, but it is an important one since it will have a direct impact on how content with reviews is... Read More »
June 29, 2023 10:00
Meta Verified: Facebook and Instagram Launch Paid Verification Service...
Discord Nitro, YouTube Premium, Twitter Blue and now, Meta Verified — welcome to the movement of paid subscriptions as more and more “free” platforms are giving it a go. From the outset, end-users only see this new subscription for already-rich platforms to make even more money. And they’re not wrong because it is a potential... Read More »
June 27, 2023 10:00
Everything You Need To Know About Google’s New Merchant Experien...
It seems like Google is always tinkering with its interface for Business Profiles, and the latest update, the New Merchant Experience (NMX), is no exception. After all these years, it still feels like they’re fumbling around in an attempt to make things better – or at least different. The NMX feels like a breath of... Read More »
June 23, 2023 10:00
Google Weighs In How To Write Meta Descriptions That Are More Effectiv...
Writing the best meta descriptions for your web pages provides a better user experience for your site visitors. It improves your website’s performance by increasing click-through rates (CTR), relevance and competitive advantage. You can boost organic traffic to your site and page views with a well-crafted meta description, which is excellent for search engine optimization... Read More »
June 22, 2023 10:00
Retention Marketing and the Art of Keeping Existing Customers Coming B...
Customer acquisition and retention are two crucial components of any successful business strategy. Here’s why: • Customer acquisition draws new customers to your business; more customers means more profits. • Customer retention keeps existing customers happy and loyal to your brand; satisfied customers equals repeat business. While customer acquisition generates more income for your business,... Read More »
June 20, 2023 10:00
What Is Bot Traffic and Why Should You Care About It?
As businesses become more reliant on digital marketing, it’s essential to understand the impact of bot traffic. But what is bot traffic? Bot traffic refers to non-human visitors coming to your website, making up 42.3% of all Internet traffic. “Bots are created to crawl the web and collect information about websites,” said Dan Casey, Thrive’s... Read More »
June 16, 2023 10:00
The Best Ways To Humanize Your B2B Marketing
Business-to-business or B2B marketing has long been thought to require a more serious approach than the business-to-consumer or B2C model. You are trying to convey the highest form of credibility and professionalism when closing a business deal. Therefore, it’s reasonable to keep your language formal and activities structured to secure a long-term partnership that generates... Read More »
June 15, 2023 10:00
The Many Benefits of Drone Videography for Your Business
Drone photography and videography are snowballing as the tech continues to evolve and become more accessible for businesses. As such, many seek to invest in drone videography services for various purposes and benefits. But if you’re on the fence, we explore the benefits and use cases of drone photography and videography in this blog. We... Read More »
June 13, 2023 10:00
What Is Google Analytics 4 and Why You Should Use It
For years, Universal Analytics (UA) has been the primary platform used by marketers and business owners for understanding user behavior and measuring the results of their marketing campaigns. The UA platform is a powerful tool that allows its users to: • Use a single user ID for all activity • Configure analytics in a multitude... Read More »
June 9, 2023 10:00
What Is Keyword Clustering and How Can It Impact Your SEO Content Stra...
We all know that Google is getting smarter every day, but many businesses are still stuck in the past when it comes to search engine optimization (SEO). For years, website owners have been optimizing their pages with only a single keyword in mind. But with Google’s natural language processing (NLP) capabilities continuing to evolve and... Read More »
June 8, 2023 10:00
Why Your Business Needs a CRO Audit and How It Shapes Your Content
The average landing page conversion rate is a meager 2.35%, meaning most website visitors are leaving without taking action (Wordstream). With conversion rate optimization (CRO) audits, you can identify gaps in your marketing efforts that may be hindering conversions. A CRO expert can help you make data-driven changes to your content optimization strategy, pinpointing the... Read More »
June 6, 2023 10:00
LinkedIn Debuts 4 New Updates For Business Pages: What This Means
LinkedIn is a powerful business platform that has revolutionized the way professionals network with one another. Initially, the platform’s focus was solely on fostering relationships between individual professionals, but it’s persistent in proving itself as fundamental for business-to-business (B2B) marketing. In March 2023, the platform unveiled a series of LinkedIn updates to help businesses step... Read More »
June 2, 2023 09:00
Google Data Studio for Beginners: Why This Is a Tool You Should Use
Marketing activities today are backed by research data obtained from customers at every stage of the customer journey. Data, such as a user’s buying behavior, goals, challenges and pain points, are crucial pieces of information that can impact the success of your marketing efforts in more ways than one. So, collecting as much data as... Read More »
June 1, 2023 10:00
Digital Marketing Mistakes To Avoid in 2023 (and What To Do Instead)
Before any feat, there is a right and wrong path to take. The same goes before you experience true digital marketing success. Worthwhile as it is, it doesn’t mean you should approach digital marketing mindlessly, churning tons of content and running simultaneous campaigns without much consideration. Digital marketing is an investment — a highly lucrative... Read More »
May 30, 2023 10:00
How To Prepare for August’s Transition Away From Google Ads Simi...
On November 1, 2022, Google announced its Google Ads services would stop generating similar audience segments by August 2023. This is a significant change for advertisers and brands relying on these audiences to drive successful campaigns. With this in mind, it’s crucial to start preparing now to transition away from similar audience segments to bolster... Read More »
May 26, 2023 10:00
Google Incorporates Generative AI Into Its Search Engine
It has been 25 years since Google launched its search engine, revolutionizing how people access information on the web. Throughout that time, Google has continually developed new ways to improve its search results and make it easier for users to find what they’re looking for. With advances in generative AI technology, Google is again changing... Read More »
May 25, 2023 10:00
A Rare Sign of Weakness for Google: Search King Admits Defeat to Open ...
Google, widely renowned for its search engine dominance, has been forced to confront an unexpected reality: its position in the artificial intelligence or AI arms race is no longer solid. In a leaked internal memo between executives, Google admitted that open source AI has surpassed it and other closed-source systems, making it impossible for them... Read More »
May 23, 2023 10:00
The Google March 2023 Broad Core Update Was a Big One: Which Businesse...
Since its inception in 1988, Google has implemented thousands of algorithm updates. From smaller tweaks to major Google core updates, these changes aim to improve the quality and relevance of search results. On March 15, 2023, Google announced its first broad core search algorithm update of the year. Known as the March core update, it... Read More »
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