October 12, 2023 10:00

What Is a Content Distribution Strategy and How To Create One?

In digital marketing, there is a lot of focus on creating quality content, and rightly so. Great content provides value to your readers. It establishes your brand as a thought leader, helps you build relationships with your customers, boost conversions and so much more. This is why a content marketing strategy is a crucial piece... Read More »

October 11, 2023 20:54

Subfolders or Subdomains for Multilingual Sites: Which Path Should You...

There are times when you as a site owner might want to cater to more than one language for your content. There are a lot of different ways to go about it. I’ve seen sites that essentially have two sites, prefaced by a country code. I’ve seen sites with different country code top-level domains. I’ve even... Read More »

October 10, 2023 10:00

How Google Treats AI Content – and Should It Be Labeled?

Artificial intelligence (AI) for content creation is in the hot seat right now. Its promise of faster workflows and cost savings has made it an attractive option to many. However, some fear it comes at the cost of quality, empathy and even search rankings. And with that comes the question: “Should we label AI generated... Read More »

October 9, 2023 10:00

How to Bulk Remove URLs From Google’s Search Index

Google’s index is huge and sprawling, and sometimes they need a little help keeping up with it. If you want to get a list of URLs removed from the index, there are a few ways to go about it, but they all center around the Google Remove URLs Tool. Options for Removing URLs There are... Read More »

October 6, 2023 10:00

What Is a Shoppable Video and Why It’s Important

Shoppable video ads are transforming the marketing game, turning static product displays into immersive experiences. With this new eCommerce marketing strategy, customers can see the products in action, read product descriptions and add to cart — all within the video. This interactive shopping approach gives customers a more seamless, personalized experience while making it easier... Read More »

October 5, 2023 10:00

What Are Google Shopping Ads and How They Help You Sell More

Google Shopping is a win-win for shoppers and sellers alike. It’s a convenient, intuitive webshop for consumers to discover the best deals on products they’re eyeing and a powerful marketing platform for brands to reach new customers. This blog will help you maximize the platform through Google Shopping ads by taking a look at: •... Read More »

October 4, 2023 10:00

A Complete Guide to Creating Expert & Content Roundup Posts

Roundup posts can take one of two forms. I call them the Expert Roundup and the Content Roundup. Both are excellent for SEO, for viral traffic, for shares, and for links. It’s no wonder why, either, once you know what they are. What Are Expert Roundups? Roundup posts are posts that essentially just aggregate content... Read More »

October 3, 2023 10:00

What Is Answer-Based Content and Why You Need It

We’ve all been there. You type a question into Google, hoping to find the answer you need, only to be met with an overwhelming number of search results that don’t quite get to the heart of your query. The good news is that businesses can provide their audiences with quality content through answer-based content as... Read More »

October 2, 2023 10:00

The Beginner’s Guide to Using Screaming Frog for SEO

If you’re not familiar with the world of internet marketing, and someone told you that you should use Screaming Frog, what would you think? I’d probably call them crazy. As it turns out, though, Screaming Frog is an excellent tool far too few people actually use to its full extent. What is Screaming Frog? Now, when... Read More »

September 29, 2023 10:00

Instagram Reels vs. TikTok for Business: Which Is Best for Your Indust...

The future of short videos looks bright. With the rapid growth of new and emerging platforms aimed squarely at such content, there is every indication that short form video content will continue to be a powerful tool for driving engagement, creating meaningful connections with audiences and growing viewership. The challenge now lies in choosing the... Read More »

September 28, 2023 10:00

What the Highest-Converting Websites Do

Attention span has become a scarce and precious commodity online. Studies show that the average time spent on a webpage is just 54 seconds (Contentsquare, 2021). Knowing this, how do you get visitors to stay long enough to convert? In this blog, we will dissect the anatomy of high converting websites plus learn how to... Read More »

September 27, 2023 10:00

How to Remove Legal Records from Google Search Results

Legal action is a fact of life in any society with a legal system. Running a business means you’re a potential target for legal action. So does existing as a citizen in that society. Even sovereign citizens are beholden to the law, even if they like to pretend they aren’t. In the past, it wasn’t... Read More »

September 26, 2023 10:00

Brand Messaging: How To Craft One and Why It’s So Important To Get R...

When you think of M&M’s, what feelings come to mind? For many people, it’s the same positive emotions they feel when they like someone. That’s because brands evoke the same feelings in us that we experience with people – according to research from Bergische University. That means getting your brand messaging right to connect with... Read More »

September 25, 2023 10:00

7 Proven Tactics to Improve Your Domain Rating for Higher Rankings

Let’s say you run an exceptional but pricey blog. You spent your entire budget on the best content writers and web developers. Still, you don’t get enough traffic, and your Google rank is dismal. Even worse? Amateur bloggers with less remarkable sites perform better and attract more visitors. So, what are you doing wrong? The answer may... Read More »

September 22, 2023 10:00

Google’s Experimental Feature Makes Web Pages Load Faster Than Ever

Keeping up with Google Chrome updates is crucial. After all, 63.56% of Internet users have used Google Chrome worldwide. (Statista) So, if a new Chrome update makes a web page faster, a developer’s life easier and the user experience better, you must be at the forefront of all of it. This is one of those... Read More »

September 21, 2023 10:00

What Is Relationship Marketing and Why It’s Important for Your Busin...

Acquiring new customers costs up to five times more than keeping an existing one. With strategic customer relationship marketing, businesses can build strong bonds without the typical costs of acquiring new customers. However, with instant gratification being the norm, it’s easy to forget that customers prefer genuine and hyper-personalized interactions with brands. They want to... Read More »

September 20, 2023 04:47

Plagiarism and SEO: Why Copying Content is a Big No-No for Rankings

Did you know that, in certain instances, plagiarism can be considered a crime? People may think that it’s not a big deal to copy someone’s text without permission. But in fact, it is a fineable crime and you may face copyright issues. What Is Plagiarism? Plagiarism refers to taking credit for the work of other... Read More »

September 19, 2023 10:00

25 Tips To Write a Successful HARO Pitch [Templates + Examples]

Journalists often write about topics outside their expertise. But even so, they’re expected to publish articles that are data-rich and impactful every single time, adding value to their readers. And so they say: Help a Reporter Out! Enter HARO. In this blog, we cover the following topics: • What Is HARO? • What Is HARO... Read More »

September 18, 2023 10:00

How to Revert Back from HTTPS to a Non-SSL HTTP Site

2017 was a year of webmasters finally making the migration from an insecure HTTP site to a secure HTTPS site. A primary impetus was Google’s continued push for security, along with all of the massive large-scale hackings that took place throughout the year. Of course, SSL has been a search ranking factor since 2014, albeit... Read More »

September 15, 2023 10:00

What Is Brand Storytelling and Why It’s the Best Way To Connect With...

In the past, selling a product or service was pretty straightforward: “Here is my product. You need it. Buy it today.” Today, in an age where buyers have more options, this type of customer engagement strategy is ineffective at best and unacceptable at worst. In fact, businesses today have to sell more than just their... Read More »

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